I like the multiple capabilities fluency has. The one ability I like the best is the budget pacing. Review collected by and hosted on G2.com.

The only downside I see to fluency currently, is that there is a lot going on. When first starting out using the system, it can be a bit overwhelming. However, over time, you get used to where everything is. Review collected by and hosted on G2.com.

That it covers a lot of different things, from optimizations to budgeting to loading new campaigns. Review collected by and hosted on G2.com.

Not all of the features were set up for our account yet, leading to a delay in using them. Review collected by and hosted on G2.com.

The ability to perform changes across accounts in just a few clicks, and to sync with partners to push out said changes. Settings replicator is also extremely helpful in performing these changes Review collected by and hosted on G2.com.

The disconnection that can occur between campaigns and the attached blueprint Review collected by and hosted on G2.com.

The people, and the platform are amazing Review collected by and hosted on G2.com.

In the past, when new features or changes to the UI were made it was not well communicated. Communication around this has improved tremendously to where our team is very rarely caught off guard by such changes. Review collected by and hosted on G2.com.

I like the notifications feature and the option to bulk-manage various accounts. That said, I do find it quite buggy at times, which takes away from the overall “efficiency.” Review collected by and hosted on G2.com.

When a Blueprint breaks and I have to troubleshoot by pulling from a partner after changes are made (like locking fields), there are times when those pushes don’t actually go through. It would be really helpful to have a confirmation notification that lets me know whether the push was successful. Review collected by and hosted on G2.com.

I like the people, the logic, and the blueprints in Fluency. Josh, our point of contact, is really nice, understanding, and helpful. The logic of tags is very straightforward, which I appreciate. The blueprints really make my role easier and save me a lot of time when running the same campaigns repeatedly. Review collected by and hosted on G2.com.

The way meta is built within specific accounts is so glitchy and has many problems. It's not very clear what the issue is. We get random ads errors for real meta reasons, but there's no way of knowing the real reason. I also feel like Fluency should not let you do things that Meta won't accept. The initial setup was confusing, but the team was helpful. Review collected by and hosted on G2.com.

I think the budget management is very helpful. It allows our internal budget systems to sync directly, reducing the area for human error. Because it's connected directly into our internal budget systems, it provides an opportunity to circumvent human error when applying those budgets. Additionally, it allows the information to go directly from system to system, which circumvents a lot of issues. Review collected by and hosted on G2.com.

We run into errors a lot. Oftentimes, they are brand new to us. Errors that have not been mentioned to us before. We have to do a lot, a lot, a lot of troubleshooting things that we would not typically run into if we were working directly in Meta. Review collected by and hosted on G2.com.

I check the pacing every day. It is easy to download. I build my own report to show only the accounts I am responsible for. Review collected by and hosted on G2.com.

Our account spends search only Monday - Friday 8am-5pm, only when their offices are open. It is tough to spend the full budget due to what appears the system isn't designed for this type of campaign. Review collected by and hosted on G2.com.

I like Fluency because it has a user-friendly interface and makes it easy for me to make changes myself without going through third parties. It's pretty straightforward, and there's training available. I also find it easy to locate the information I need. Review collected by and hosted on G2.com.

At least when I'm using it, we don't have a ton of control over things like exact match keywords or mileage of targeting for campaigns. So, maybe just having more features in the future. Review collected by and hosted on G2.com.

Budget management is fast and intuitive, and they also have an AI bot. I’ve had good support from the team as well. It integrates smoothly with Google and Meta, and the performance has been great. Review collected by and hosted on G2.com.

The reverse sync feature is frustrating, because I have to run a reverse sync every time I make changes to my ads. Review collected by and hosted on G2.com.