I like that Fluency puts all of our accounts and any concerns in one place. Pause/Enable is really helpful, and the custom notifications are huge for making sure we're flagging the things that matter to us. Fluency lets us build campaigns via template, take actions en masse across many or all accounts, and custom notifications warn us about issues quickly. It also allows us to stay compliant with strict OEM requirements and take sweeping actions that would be very time-consuming if done manually on Meta. Review collected by and hosted on G2.com.

There's an ongoing bug where we can't add Instagram profiles. There also has been inconsistent levels of customer support. It was difficult. There was a learning curve, and our sheer volume of accounts made it a huge lift. Review collected by and hosted on G2.com.

I really like that Fluency is just clean and very accessible; it's easy to read what's going on. It's integrated into our Salesforce budget, so I know I won't overspend. I also love that I can see how multiple accounts are performing by looking at just one summary page. It’s accessible because it’s not as siloed like Facebook Business Manager is set up. We can utilize Fluency AI to answer questions, and we have access to our dedicated Fluency support team. And it's easier to see all ad accounts in one place instead of searching through Facebook. Review collected by and hosted on G2.com.

Very specifically when I'm looking at last month's budget on an ad account, the rows sometimes shuffle, so I'll have to sort by the spend column to see which campaigns I want to see. It will otherwise show me turned off and archived campaigns from years ago that I don't need to see. Another suggestion would be more recommendations based on ad performance, like 'this ad copy is not working for you, let's try something new.' Review collected by and hosted on G2.com.

I appreciate managing paid media across multiple accounts and locations at a much more streamlined pace with Fluency. It saves our ad team time since we don't have to navigate to each individual account to spot metrics or get an idea of benchmarks. Fluency helps with budget pacing issues and makes it easy to launch campaigns and replicate successful ones using blueprints. The onboarding process was smooth as the team didn't rush us and took the time to explain features and fit them into our workflows. It feels like having a partner rather than just a platform. I find the reporting tools really valuable since they make it easy to see where campaigns stand and focus on important metrics. The setup was very easy! Review collected by and hosted on G2.com.

I'm not quite sure what could be improved, but maybe having a cheat sheet that's easy to reference outside of their academy could be helpful. Also, we use WhatConverts to track customer journeys from campaigns, but the two don't connect. Review collected by and hosted on G2.com.

I personally really like the budget pacing and ease of assigning shared budgets or editing budgets between multiple platforms. I can edit multiple platform strategies in one place, making it quick and easy to update the budgets and assign specific budgets to campaigns based on the strategy. The support provided from Fluency's team has always been great and really helpful. Review collected by and hosted on G2.com.

I don't love the ad copy features. There are quite a few limitations and it's time-consuming when you have more than one broadcast to add for a single campaign. If you add a broadcast, you can only do one headline or one description. It's frustrating and the feature glitches a lot. You will filter for a specific model and when you go to review, it pulls other models and you have to refresh a lot. Review collected by and hosted on G2.com.

Fluency is particularly strong for managing paid search at scale across multiple dealerships. The platform does a good job automating structure, bidding, and OEM-specific requirements, which saves a significant amount of time compared to building and managing campaigns manually. For automotive advertisers, the inventory-driven approach and alignment with dealer websites and feeds is very valuable. It allows teams to focus more on strategy and optimization rather than repetitive setup work. Review collected by and hosted on G2.com.

Some parts of the platform can feel a bit less flexible when deeper customization is required, particularly for more nuanced strategies or unique market conditions. The reporting is generally solid, but at times it still takes extra exports or some manual analysis to get the exact views and details stakeholders are looking for. There’s also a learning curve for new users, given the number of features and workflows to navigate. Review collected by and hosted on G2.com.

I like that Fluency does the pacing automatically, which is a big time saver for me. Coming from a position where I was doing it manually, this feature frees up time for me to do other things within certain accounts, so I’m not bogged down by mundane manual tasks. It's really helpful as a pacing tool, providing one dashboard to compare and contrast metrics across multiple accounts. Review collected by and hosted on G2.com.

Some of the filter views are a little bit difficult and take some getting used to. Additionally, initially setting up Fluency is tough, as there are always hurdles with a new platform, including learning how things work, where things are located, and organizing new spreadsheets. Review collected by and hosted on G2.com.

I like how Fluency allows me to make bulk edits across accounts, which makes managing multiple accounts a lot easier. The ability to preplan and set things like ad copies and budgets for next month saves time and effort. Having the broadcast tool to automate these actions is particularly useful. I also appreciate the settings replicator tool, which lets me replicate settings across campaigns for different elements like locations, saving me a lot of time. This preplanned stuff really simplifies my work, especially given the nature of the advertising industry. Review collected by and hosted on G2.com.

Sometimes Fluency makes errors when communicating with Google Ads and pushes through incorrect edits. This can be a big problem if it goes unchecked. It's not a major issue, but when it happens, it's quite a problem. Review collected by and hosted on G2.com.

I like Fluency because it helps make the process of building paid search campaigns manually in Google a lot easier. I also enjoy how we can just manage them, and it paces for us, showing if there is an issue like if it's pacing behind or if URLs aren't working. The templates built into Fluency are valuable, allowing us to upload the website URL, which helps in creating ad groups and ads way easier than doing it manually with ad copy. This is especially beneficial for managing multiple clients and getting campaigns up quickly. I also think Fluency has better templates compared to Hoot and doesn't randomly pause ads like Hoot does. Review collected by and hosted on G2.com.

Sometimes it doesn't alert us when a URL is disapproved directly in Google for policy or destination URLs, so we have to manually fix it or put in a Fluency support ticket. Sometimes there are technical issues where URLs aren't directing to the correct website pages, and if we can't implement a tag, we'll have to contact Fluency support, which sometimes takes days to get an answer. Also, there's a bit of a learning curve just because it's a new platform, but it's not too bad. Review collected by and hosted on G2.com.

Saving significant amounts of time, multi platform integration and easy to use Ui/UX. Helps view performance targets across multiple clients all in one place. Review collected by and hosted on G2.com.

There isn’t too much to complain about on this front. One area that could be improved, though, is having more in-depth video tutorials. Review collected by and hosted on G2.com.

The support team is always around — you never feel alone. They answer all questions and concerns promptly. As for ease of use, there’s definitely an adjustment period, but they offer great tools and resources to help you get started. Review collected by and hosted on G2.com.

I would have appreciated a bit more structured guidance — for example, instead of just asking ‘What do you need from us?’, it would have been helpful to hear ‘Here’s what we have, here’s what we typically recommend, and here’s how we can adapt it for you.’ We felt we needed a bit more direct advice on best practices and typical setups. The implementation required a few meetings. Review collected by and hosted on G2.com.