I like the support team the best. I also think Muse, its AI tool is pretty good and getting better. Review collected by and hosted on G2.com.

The UI/UX is not great. Not knowing if a problem is on my end, partner end, or fluency end is also frustrating. Review collected by and hosted on G2.com.

The thing that I love most about Fluency is its ability to pull all of the major metrics into one platform. I can see all of the major metrics like cost per lead, cost per conversion, the budgets, how much we've spent, and how much we're currently spending all in one place. It's kind of like a multi-tool, so I don't have to keep multiple tabs open on different websites and ad managers; all my data is in one spot. Review collected by and hosted on G2.com.

I have not found anything that I don't like yet! Review collected by and hosted on G2.com.

the experience on the platform is really streamline and the support is really amazing ! Review collected by and hosted on G2.com.

The fact that the blueprint is fully customizable is really great, but I feel like it’s hard to be autonomous afterward, since we can’t get a step-by-step guide unless we’re already very experienced with the platform. Maybe having a simplified, standard option would be helpful, and then a more complex version for specialists afterward? Review collected by and hosted on G2.com.

When the automation works correctly, it can help relieve a lot of the manual input process and keep track of many accounts. Support is decently thorough as well in their responses. Review collected by and hosted on G2.com.

Some of the recommendations have not been far enough to prevent underspend when certain campaigns of ours were gaining zero impressions. Fluency team still has yet to find an answer. Review collected by and hosted on G2.com.

I appreciate how Fluency brings all the data and relevant KPIs into one platform, making it easier to track my client's digital advertising campaigns. I enjoy how it has everything all in one place, like the campaigns, ad groups, keywords, and creative, which really saves me time when gathering data to compare or create presentations. The initial setup was very easy, which was a pleasant experience. Review collected by and hosted on G2.com.

I think it could be visually more appealing, or more client facing. I think the overall layout could be improved. Maybe a "presentation mode" that creates a dashboard that we could use in sharing with clients. Review collected by and hosted on G2.com.

I use Fluency to facilitate the process in the activation of social and programmatic campaigns. I appreciate that it allows for better geo targeting to segment consumers and direct them to the dealer they're closest to. The interface is very neat and user-friendly, and the menus allow me to avoid unnecessary manipulation on the app. Although the initial setup was quite complicated, I found that the trainings made it easy to grasp the concepts. Review collected by and hosted on G2.com.

Little to no creative software. It would be great if we could make creatives directly in the platform. Initial setup was quite complicated. Review collected by and hosted on G2.com.

I appreciate Fluency's ability to allow quick and impactful edits towards my Google Ads campaigns. Review collected by and hosted on G2.com.

I haven't had many issues with Fluency - and issues that have happened were quickly fixed by support. Review collected by and hosted on G2.com.

Fluency is a tool that is taking us to the next level. When we looked at where we could improve as an agency, Fluency collectively let us check off a few of those boxes. We've already felt the impact and it's let us to focus more on strategy than wasting time on repeatable execution. Review collected by and hosted on G2.com.

This isn't a knock on the product, but more so that there is an upfront lift that takes time especially when you're new to the platform. Review collected by and hosted on G2.com.

I like how easy it is to update budgets each month and shift spend allocations between channels when needed. Review collected by and hosted on G2.com.

I don’t like that there isn’t a dedicated account manager I can reach out to when issues come up, both to help resolve them and to offer recommendations. Review collected by and hosted on G2.com.

Adjusting budgets is very easy in the platform. Review collected by and hosted on G2.com.

When I make changes to campaigns in the Fluency platform, it takes a long time to push into platform. I don't think MuseAI is particularly helpful when it comes to blueprints. I also wish it was a little bit more intuitive with filters and showing all available selections, or even having multiple conditions like google ads does. Review collected by and hosted on G2.com.