I really like the reporting dashboard. I like the heat map that shows the impressions, costs, and clicks by time of day, which allows me to better understand which of my clients are second string considerations versus initial consideration engagement. This helps me better tailor the messaging of the individual ads. Review collected by and hosted on G2.com.

I find the blueprints in Fluency are highly limiting when it comes to providing the boutique and specific text in copy that our clients have come to expect. The setup was also a bit challenging as we had to dedicate a large amount of time and man hours, and it was a little bumpy. It seemed like a combination of how the product was sold and how our staff understood its functionality versus our expectations. Review collected by and hosted on G2.com.

I find Fluency really helps with efficient campaign management and cuts down on repetitive work. I love its easy UI, which makes navigating the entire system simple with less load time. The automation feature is great as it handles repetitive tasks like budget shifts or pausing underperforming campaigns, so I'm not constantly needing to monitor them. I appreciate the clear rules for budget and performance thresholds that ensure decisions are based on clear performance benchmarks for improved consistency. Detailed data for campaign monitoring is also a major plus, providing key insights and enhancing performance monitoring. The setup was very easy, thanks to a fantastic team that helped every step of the way. Review collected by and hosted on G2.com.

Some platform limitations compared to the original ad consoles and the reporting depth are issues. Certain campaign types or features don't clearly reflect in the system. For example, the way Fluency handles individual ad placement changes compared to meta ad group level placement controls is painful. Review collected by and hosted on G2.com.

I really like how Fluency helps me manage a bulk of clients all in one place, which makes it much easier than doing it manually. I can set up notifications and get updates about whether budgets are being paced correctly and if there are any issues or achievements. The daily emails are super handy, as they let me know which campaigns are performing well, which ones aren't, and I even get tips on the best keywords to target. I love having the option to choose between daily or weekly emails based on my needs. The team is incredibly supportive and helpful, offering a dedicated engineer to answer any questions I might have. Review collected by and hosted on G2.com.

The UI/UX could be made a little bit simpler for people to understand. Review collected by and hosted on G2.com.

I like that fluency is user-friendly easy to use I can export data and use lots of filters to sort through and filter to what I need Review collected by and hosted on G2.com.

Fluency reporting seems to not exactly align with other reporting I have so I don't know if it's truly accurate and sometimes it can be a little confusing Review collected by and hosted on G2.com.

Fluency is constantly updating their platform to accommodate the latest updates from various advertising channels Review collected by and hosted on G2.com.

Fluency has to juggle multiple channel updates independently, I wish they could update them all at once. This ain’t realistic so I’m still a huge fan! Review collected by and hosted on G2.com.

The fluency team has been incredible to work with while onboarding. Incredibly organized, and always make themselves available to walk through the platform, answer questions, and help navigate changes that need to be made from the client. Review collected by and hosted on G2.com.

We were facing an issue with fluency not working well with lifetime meta budgets, but i've been told the product/engineering team is now wokring on this as a fix for us! More platforms would be nice to work on, like linkedin, pinterest, reddit, tiktok Review collected by and hosted on G2.com.

Fluency has been a great help in managing budgets and campaigns for Google Ads. It's design is sleek and self explanatory so even if there are updates, it's not too hard to figure out what has changed. Review collected by and hosted on G2.com.

It can be a bit slow sometimes especially when I am attempting to refresh external sources of data and republishing campaigns leading to slower than expected working speeds. Review collected by and hosted on G2.com.

The customer support experience has been top-notch. I believe this has been key to our implementation journey, and now I'm using Fluency every single day.

For a brand managing campaigns at scale, Fluency can be a great tool, especially if it's a large brand not looking to increase headcount. Review collected by and hosted on G2.com.

It can be glitchy, which is frustrating because it's supposed to make us faster, and sometimes it slows us down. Review collected by and hosted on G2.com.

I like Fluency because the AI insights it provides across all platforms like PPC, LSA, and social media help me make decisions on where to move the budget. It gives me high-level performance all in one view, which is really convenient. The initial setup was great! Review collected by and hosted on G2.com.

I wish there were integrations with Hubspot and Slack so that our team can use it across other teams. Even more integrations with tools like Claude and CRMs would be great. Or maybe there are more integrations available that I'm not aware of. Review collected by and hosted on G2.com.

I like AI budgeting pacing, as it help me control monthly and overall spend much better, not to mention easier on my end. The software is also very user friendly with great costumer support. I use fluency to review my accounts once a day, and it is very easy to check. Implementation and integration is extremely easy as well with blueprint. Review collected by and hosted on G2.com.

Some settings are hard to find, which makes the experience feel less fluid. Review collected by and hosted on G2.com.