First Answer is a Generative Engine Optimization (GEO) platform that monitors and analyzes brand visibility inside AI-generated answers. The software gives marketing, communications, and growth teams measurable data on how brands and competitors appear across conversational AI platforms—ChatGPT, Bing Copilot, Perplexity, and Google AI Overviews—so they can prioritize actions that improve visibility where decisions now begin. How teams use it Track whether (and how) the brand shows up for critical customer questions across models and markets. Measure Share of Answer (SoA) versus competitors and spot where the brand is losing or gaining ground. Map which sources and links AIs are citing, then focus optimization on the signals that actually move visibility. Compare performance over time and by model/region to guide GEO initiatives and content/PR investments. Key Features Multi-model monitoring: ChatGPT, Bing Copilot, Perplexity, Google AI Overviews, Google AI Mode, Grok and Gemini. Share of Answer & competitor matrix: quantifies your brand’s presence against named competitors for the same questions and contexts. Citation & source mapping: identifies the pages, docs, and references AIs rely on, enabling link-level and domain-level insight. Model/market breakdowns: view results by AI model to understand variance in answers and opportunities by market. Date filters & period comparisons: analyze trends with exact-date filtering and period-over-period comparisons. Actionable recommendations: prioritized steps (e.g., pages to strengthen, technical PR, documentation, case studies) aligned to what each model is favoring. Benefits for Organizations Visibility in an AI channel traditional SEO doesn’t measure: see what customers actually read in AI answers. Faster, targeted optimization: focus efforts on the sources and signals AIs already trust. Clear competitive context: understand who is winning SoA, where, and why. Market- and model-specific strategy: adapt tactics to differences across ChatGPT, Perplexity, Copilot, and AIO. Decision support for GEO: translate monitoring into concrete actions that strengthen brand presence in AI-driven discovery. In short: First Answer turns AI responses from a black box into GEO intelligence—so teams can monitor, compare, and improve brand visibility where buyers now make up their minds.