Ether’s Experience Data Platform (XDP) powers the future of brand engagement by combining immersive digital experiences with real-time data intelligence. Built for brands and agencies, XDP enables users to create, launch, and measure interactive campaigns—like games, AR/VR activations, and smart forms—while capturing rich, zero- and first-party customer data. With XDP, marketing teams don’t just collect data—they activate it. The platform delivers insights that go beyond vanity metrics, offering deep visibility into customer preferences, behaviors, and intent. From campaign performance dashboards to CRM integrations, XDP makes it easy to scale high-impact brand experiences that drive measurable ROI, stronger loyalty, and smarter personalization. Key Benefits: - Build and launch immersive brand experiences - Capture and unify 83% more clean data across activations - Integrate seamlessly with CDPs, CRMs, and analytics tools - Analyze real-time performance to optimize results on the fly - Unlock 2.5x ROI on average vs. traditional campaigns Ether’s XDP transforms experiential marketing into a performance channel—where creativity meets intelligence.