--- title: Drip Reviews meta_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 482 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 482 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Drip Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate how Drip's automation saves time and simplifies email marketing with effective e-commerce integration. (8 mentions)
Users value Drip's automation efficiency, saving time while creating timely and personalized marketing campaigns effortlessly. (8 mentions)
Users appreciate the ease of setup with Drip, enabling efficient automation and quick resolutions from customer support. (7 mentions)
Users rave about Drip’s powerful and flexible automation features, enabling timely, relevant communication and efficient marketing processes. (5 mentions)
Users highly value Drip's exceptional customer support, noting its quick resolution of issues and comprehensive assistance. (5 mentions)
Users consider Drip to be extremely expensive, especially with a high starting price for small businesses. (4 mentions)
Users note a lack of integrations with platforms like WordPress and Wix, hindering seamless workflow connections. (4 mentions)
Users find the learning curve steep, posing challenges for beginners and complicating the setup process. (4 mentions)
Users find the high subscription costs of Drip challenging, especially for small businesses and startups. (3 mentions)
Users desire more customization options in Drip, wishing for AI features and additional templates for better personalization. (3 mentions)

5 Pros or Advantages of Drip

5 Cons or Disadvantages of Drip

Drip Reviews (482)

View 3 Video Reviews
Reviews

Drip Reviews (482)

View 3 Video Reviews
4.4
482 reviews
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Kelley M.
KM
Kelley M.
CEO
Small-Business (50 or fewer emp.)
"Drip empowered to make 1.5M in 2020"
5/5
What do you like best about Drip?

Drip just works. Its so easy to get started. Drip out of the box does exactly what you'd hope out of a CRM. I sell an online course and I trigger messages based on where a user starts on my website. Review collected by and hosted on G2.com.

What do you dislike about Drip?

I wish in workflows I could add specific dates for emails to get sent out instead of just delays. Like in some cases I add customers to a workflow for a live event but these customers buy it at different days so its tough to setup a delay that will time everyone perfectly. So I have to manually send out emails before scheduled classes. Other evergreen stuff it works perfect. Review collected by and hosted on G2.com.

Brian H.
BH
Brian H.
Owner
Small-Business (50 or fewer emp.)
"Switched from Mailchimp and couldn't be happier!"
5/5
What do you like best about Drip?

I love the automation and incredibly precise targeting. I've got a dozen workflows set up to handle all my onboarding, list pruning, and customer retention needs. Review collected by and hosted on G2.com.

What do you dislike about Drip?

I'm having a hard time coming up with something to dislike. Before Drip I really didn't know what was possible. At the moment, I can't think of anything I like better on Mailchimp, my previous provider. Review collected by and hosted on G2.com.

CS
Carl S.
Small-Business (50 or fewer emp.)
Originally submitted 8/25/2020
"C"
5/5
What do you like best about Drip?

drip's functionality, the analytics and the ease of using a template Review collected by and hosted on G2.com.

What do you dislike about Drip?

I wish I was able to create sublists based on what image/link the customer clicked on. Review collected by and hosted on G2.com.

Nicole A.
NA
Nicole A.
Executive Asst
Small-Business (50 or fewer emp.)
"Marketing from our Online Booking Platform"
4.5/5
What do you like best about Drip?

I love that we can automate emails to market to our current customers who book online, or even submit their email on our website! Everything just happens! They are automatically added to a workflow and we receive reports each month showing how much our online bookings are increasing! We can track our revenue generated through Drip right on our dashboard. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The only downside is that we have 2 separate monthly subscription fees: 1 for Sunstone and 1 for Drip. But it isn't enough to turn us away! Review collected by and hosted on G2.com.

Verified User in Photography
UP
Verified User in Photography
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Reasonable email marketing platform with a modern twist"
2.5/5
What do you like best about Drip?

I like the simplicity of drip vs mailchimp which seemed to have a more drastic learning curve Review collected by and hosted on G2.com.

What do you dislike about Drip?

I dislike the limitations of plans without a high monthly cost Review collected by and hosted on G2.com.

Michael C.
MC
Michael C.
Founder
Small-Business (50 or fewer emp.)
"Powerful and easy to use email marketing platform for ecommerce"
5/5
What do you like best about Drip?

I love how simple and easy it is to integrate with ecommerce platforms such as shopify and then create email automations that generate revenue on autopilot. The integrations make it really easy to see how each email performed from a financial perspective, so I can replicate the types of emails that generate the most revenue. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There are some issues with cross-domain tracking and reporting, but that’s probably not an issue for most people. One of my big clients has different domains for its sub-brands, but we’ve found workarounds for this. Review collected by and hosted on G2.com.

MC
Michael C.
Small-Business (50 or fewer emp.)
"Powerful yet easy to use email marketing platform"
5/5
What do you like best about Drip?

The ease of use interface and the ability to track revenue metrics. It's super helpful to know how much of revenue is coming from email, and from which emails. The customer service team is also very helpful. I use a combination of automations and broadcast emails, and both are very easy to accomplish with drip. It's the best email platform for ecommerce. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Integration with ClickFunnels is a little wonky. Everything else is great. Integrations with Shopify are excellent. Review collected by and hosted on G2.com.

Cameron M.
CM
Cameron M.
VP of Operations
Small-Business (50 or fewer emp.)
"Open ESP/ Marketing Tool"
4/5
What do you like best about Drip?

Able to connect Drip to other platforms to allow for more enhanced reporting, better data, and customized customer outreach. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The workflow view does not allow you to scale in/ out which requires a lot of scrolling to see larger workflows. Also when editing workflows, it's hard to tell if your changes will take effect or impact already running workflows. When you use bulk operation to add people to a workflow, the workflow does not show your the progression of people through your flow and you have to solely rely on the dashboard to understand how your workflow is tracking. Review collected by and hosted on G2.com.

Stephen L.
SL
Stephen L.
Founder
Design
Small-Business (50 or fewer emp.)
Originally submitted 11/19/2018
"Fast and awesome support for novice marketers!"
5/5
What do you like best about Drip?

Their customer service is friendly and helpful. They are able to guide you through much of the needed marketing automation. The features in Drip are advanced and versatile. You can pretty much do automation. There are also plenty of marketing resources. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Initially, it may be difficult for a beginner in email marketing to use. It will take some time to get used to using all the features and understanding how it works. Some improvements can be made in the UX. Review collected by and hosted on G2.com.

Verified User in Farming
UF
Verified User in Farming
Enterprise (> 1000 emp.)
"Precise Irrigation System"
5/5
What do you like best about Drip?

Precision in irrigation and labor saving Review collected by and hosted on G2.com.

What do you dislike about Drip?

The initial cost is more which creates financial isses Review collected by and hosted on G2.com.