--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drip Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [(7 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drip ##### 1. Automation Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you like about Drip? I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data in ##### 2. Automation Efficiency Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ##### 3. Ease of Use Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [ See 7 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ##### 4. Automation Features Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you like about Drip? hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more ##### 5. Customer Support Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) See Related User Reviews ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you like about Drip? Support is the best of any ESP I've ever used. ### 5 Cons or Disadvantages of Drip ##### 1. Expensive Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 2. Lack of Integrations Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ##### 3. Learning Curve Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) See Related User Reviews ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you dislike about Drip? The learning curve (and finding where stuff lives) can be steep. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 4. High Subscription Costs Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 5. Limited Customization Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) See Related User Reviews ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.") KW Kristin W. Small-Business (50 or fewer emp.) 5.0/5 "Best customer service out there" What do you dislike about Drip? I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platform ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) CS Carl S. Small-Business (50 or fewer emp.) 8/25/2020 "C" 5/5 What do you like best about Drip? drip's functionality, the analytics and the ease of using a template Review collected by and hosted on G2.com. What do you dislike about Drip? I wish I was able to create sublists based on what image/link the customer clicked on. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? we've been able to create more engagement with customers and track what types of emails work best. Review collected by and hosted on G2.com. Show More 8/25/2021 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nicole A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole A.") NA Nicole A. Executive Asst Small-Business (50 or fewer emp.) 11/10/2020 "Marketing from our Online Booking Platform" 4.5/5 What do you like best about Drip? I love that we can automate emails to market to our current customers who book online, or even submit their email on our website! Everything just happens! They are automatically added to a workflow and we receive reports each month showing how much our online bookings are increasing! We can track our revenue generated through Drip right on our dashboard. Review collected by and hosted on G2.com. What do you dislike about Drip? The only downside is that we have 2 separate monthly subscription fees: 1 for Sunstone and 1 for Drip. But it isn't enough to turn us away! Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? With the FareHarbor integration from Sunstone Digital we have been able to set filters and flows that allow us to target and reach specific groups which we could not do previously through platforms such as MailChimp. We have also recently discovered the addition of Drip SMS, which we previously had to subscribe separately to SlickText. Looking forward to incorporating that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") UP Verified User in Photography Small-Business (50 or fewer emp.) 11/10/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Reasonable email marketing platform with a modern twist" 2.5/5 What do you like best about Drip? I like the simplicity of drip vs mailchimp which seemed to have a more drastic learning curve Review collected by and hosted on G2.com. What do you dislike about Drip? I dislike the limitations of plans without a high monthly cost Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip is helping solve abandon cart automation problems on Shopify Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michael C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael C.") MC Michael C. Founder Small-Business (50 or fewer emp.) 11/17/2020 "Powerful and easy to use email marketing platform for ecommerce" 5/5 What do you like best about Drip? I love how simple and easy it is to integrate with ecommerce platforms such as shopify and then create email automations that generate revenue on autopilot. The integrations make it really easy to see how each email performed from a financial perspective, so I can replicate the types of emails that generate the most revenue. Review collected by and hosted on G2.com. What do you dislike about Drip? There are some issues with cross-domain tracking and reporting, but that’s probably not an issue for most people. One of my big clients has different domains for its sub-brands, but we’ve found workarounds for this. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? The biggest problem I’m solving is knowing how much revenue is attributed to our email efforts versus other channels. We’re also able to increase customer lifetime value by selling more products on the backend, which is more sustainable than relying solely on front end ppc ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MC Michael C. Small-Business (50 or fewer emp.) 12/30/2020 "Powerful yet easy to use email marketing platform" 5/5 What do you like best about Drip? The ease of use interface and the ability to track revenue metrics. It's super helpful to know how much of revenue is coming from email, and from which emails. The customer service team is also very helpful. I use a combination of automations and broadcast emails, and both are very easy to accomplish with drip. It's the best email platform for ecommerce. Review collected by and hosted on G2.com. What do you dislike about Drip? Integration with ClickFunnels is a little wonky. Everything else is great. Integrations with Shopify are excellent. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We are able to see how much revenue our email efforts generate, as well as how much each email generates. This allows us to repeat what works and to optimize what doesn't work so well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cameron M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cameron M.") CM Cameron M. VP of Operations Small-Business (50 or fewer emp.) 1/7/2021 "Open ESP/ Marketing Tool" 4/5 What do you like best about Drip? Able to connect Drip to other platforms to allow for more enhanced reporting, better data, and customized customer outreach. Review collected by and hosted on G2.com. What do you dislike about Drip? The workflow view does not allow you to scale in/ out which requires a lot of scrolling to see larger workflows. Also when editing workflows, it's hard to tell if your changes will take effect or impact already running workflows. When you use bulk operation to add people to a workflow, the workflow does not show your the progression of people through your flow and you have to solely rely on the dashboard to understand how your workflow is tracking. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Better customer data, more segmented audiences, better targeted campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephen L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen L.") SL Stephen L. Founder Design Small-Business (50 or fewer emp.) 11/19/2018 "Fast and awesome support for novice marketers!" 5/5 What do you like best about Drip? Their customer service is friendly and helpful. They are able to guide you through much of the needed marketing automation. The features in Drip are advanced and versatile. You can pretty much do automation. There are also plenty of marketing resources. Review collected by and hosted on G2.com. What do you dislike about Drip? Initially, it may be difficult for a beginner in email marketing to use. It will take some time to get used to using all the features and understanding how it works. Some improvements can be made in the UX. Review collected by and hosted on G2.com. Recommendations to others considering Drip: If you are looking for an automation marketing for email, Drip is definitely the one you should consider. You can be a novice or an advanced marketer, Drip will do everything you want it to do once it is set up. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Automated email marketing. Drip can handle almost anything that would have been in Infusionsoft. Review collected by and hosted on G2.com. Show More 11/10/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Farming](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Farming") UF Verified User in Farming Enterprise (\> 1000 emp.) 10/16/2021 "Precise Irrigation System" 5/5 What do you like best about Drip? Precision in irrigation and labor saving Review collected by and hosted on G2.com. What do you dislike about Drip? The initial cost is more which creates financial isses Review collected by and hosted on G2.com. Recommendations to others considering Drip: Irrigation with drip is best way to irrigate your crops Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? water saving, labour saving, minimum weed Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nicole Burch T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole Burch T.") NT Nicole Burch T. Owner Small-Business (50 or fewer emp.) 12/30/2020 "I love all the options with Drip!" 5/5 What do you like best about Drip? I love that I can customize so many things, including emails, forms and campaigns Review collected by and hosted on G2.com. What do you dislike about Drip? It was hard to learn at first, but once I got the hang of it, it was much smoother. I don’t see any downsides, it helps me with better time management for keeping in touch with my audience. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Go through the tutorials, and dedicate some time to get to know how it works! The customer support team is great and always willing to help, so reaching out to them is recommended! Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? It’s helped me save lots of time, and stay connected with my audience! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Scott K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott K.") SK Scott K. Small-Business (50 or fewer emp.) 12/30/2020 "Drip eCRM consistently pairs power with simplicity to help me win at email marketing." 4.5/5 What do you like best about Drip? I love how simple it is to visually create automated workflows. Review collected by and hosted on G2.com. What do you dislike about Drip? It has been a little slow to add modern features such as a visual builder and native text messaging, but they eventually do, and they do it very well. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Whether you’re just starting your online business, or wanting a better tool for contacting customers at scale, Drip is one of the best solutions available. I highly recommend Drip to anyone wanting to grow their business online. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip helps me connect with leads, nourish them to become customers, and then strengthen the customer relationship in an automated way. Review collected by and hosted on G2.com. 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