# What's the best recruitment marketing agency for building employer branding campaigns that attract passive candidates?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2, what's the best recruitment marketing agency for building employer branding campaigns that actually reach passive candidates rather than just people actively job hunting? Worth flagging upfront: the <a class="a a--md" elv="true" href="https://www.g2.com/categories/recruitment-marketing-agencies">recruitment marketing agencies</a> category on G2 is thin, most agencies here have only one or two reviews, so this leans on what's genuinely there rather than a broad consensus.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/jobtip-social-recruiting/reviews"><strong>Jobtip Social Recruiting</strong></a> is built specifically around reaching passive job seekers through social retargeting, and the one detailed review describes candidates mentioning they'd seen the ads months earlier and kept the company in mind ever since, which is exactly the slow-burn effect passive targeting is supposed to produce.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hireclix-hireclix/reviews"><strong>HireClix</strong></a> handles programmatic media buying and campaign management for enterprise clients, with the one reviewer specifically crediting it with increasing candidate traffic and lowering cost per hire, and noting the agency doesn't own any ad products itself, so recommendations aren't tied to pushing a particular vendor.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Given how few reviews exist here, has anyone worked with a recruitment marketing agency long enough to see the passive-candidate payoff actually show up in your pipeline months later?</p>

##### Post Metadata
- Posted at: 17 days ago
- Author title: SEO Content Specialist
- Net upvotes: 1


## Comments
### Comment 1

Passive-candidate impact is probably better judged over a longer window than a single campaign. Branded search lift, repeat site visits, and eventual applicants who had seen earlier ads can show whether the employer message actually stayed with people before they were ready to move.

##### Comment Metadata
- Posted at: 17 days ago
- Author title: Marketer





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