Automation through their Workflows and Rules and superior deliverability. Drip has super-powerful Rules feature and segments creating. Saved segments can be updated automatically based on the segment criteria. There are a ton of integrations with third-party apps. Some are native and others are via Zapier. It also integrates with Shopify and WooCommerce for e-commerce businesses. Drip Workflow includes a feature called Goals which is also very useful and robust. Drip has recently bumped-up their Forms in a BIG way. Check them out! Review collected by and hosted on G2.com.

Drip has almost everything for even advanced marketing automation applications. I wish Drip had date-based custom fields and conditions (like, pause/hold until x date etc.). Another feature I would like to see is being able click-hold-drag Workflow steps as well as being able to freely connect different steps in Workflows. Review collected by and hosted on G2.com.

The visual workflow builder is one of the best I have ever seen. It is easy to use and you can get used to in in minutes. Review collected by and hosted on G2.com.

Drip is easy to start but has a longer learning curve to master. I still didn't mastered everything that could be done with it. Review collected by and hosted on G2.com.

The visual layout for campaigns and workflows has saved me so much time. I no longer need to draft them out in Vizio or PowerPoint—or even by hand—because I can easily draft and manipulate each workflow exactly as I need it in real time. I also appreciate the customer service team for their responsiveness and going above and beyond whenever I'm in a bind. Review collected by and hosted on G2.com.

I wish the Liquid user guide had more detail and gave multiple examples for each use case because I have a hard time manipulating what I see there. I spend A LOT of time troubleshooting the code for my emails. I am not a developer but do have a deep level of understanding when it comes to Liquid, CSS, and HTML. People like me would greatly benefit from a more robust Liquid User Guide than is currently made available by Drip. Additionally, I would like the ability to export email engagement reports to a CSV file so I can track open rates, click rates, and conversion across multiple email categories and analyze trends connected to the subject lines I use. Review collected by and hosted on G2.com.

Easy to manage email subscriber list and see activity Review collected by and hosted on G2.com.

I find the dashboard a bit confusing but is easier as time goes one Review collected by and hosted on G2.com.

I love how flexible drip is and simple to do segmenting. I also am a fan of getting all the tools for free until you get to 100 leads. Basically there isn’t much that you can’t do with drip if you know what you want to do with it. Review collected by and hosted on G2.com.

Lack of support for embedded forms. However there is the option to embed forms into a blog post for instance. But to have them look like they belong on your site (branded) you need to know css. I know that drip has put much more effort into forms and it really shows. As a blogger this is key for getting leads to sell my blogging products. Also, It would be great to have a code generator for this to be do onsite. Review collected by and hosted on G2.com.

I love that Drip fully connects to my Shopify store. You can then segment customers based upon past purchases that allows you to easily create targeted lists to send emails. I love the work flows that allow you (to a degree) set it and forget it. Example work-flows, abandoned cart, past purchase, etc. Review collected by and hosted on G2.com.

I have had some issues with workflows that just stop working sometimes. Usually, support has been really great (chat), but as of late, I have been forced to use email support and sometimes have had to wait a few days for a response. It would be one thing if I was supporting one account, but I support more than 10 accounts that use Drip. Review collected by and hosted on G2.com.

The number of features offered and workflow interface in my opinion are unmatched. The ease of navigation is great and intuitive. The email templates are beautifully designed. The campaign templates make new funnel creation much quicker. Review collected by and hosted on G2.com.

Compared to similar tools, I find it to be a bit overpriced. I have recommended Drip to a number of people and the price has deterred many. The Sendowl integration is extremely lacking. Many of my subscribers were getting the incorrect emails because they were not segmented properly initially because of issues with Sendowl integration. I was also charged for having people on my list that unsubscribed. As a new user, it was not initially intuitive to me that I needed to delete these people or I would be charged a higher amount. Review collected by and hosted on G2.com.

Learning new software has its challenges but I'm happy that I chose Drip for CRM management. My store is powered by WooCommerce in a world where Shopify users have way more integration partners. Drip has created a seamless integration with WooCommerce and the setup was extremely easy. Review collected by and hosted on G2.com.

The People tab, specifically trying to get into a customer's profile or create segments isn't user friendly. Updating it quickly and learning what specific products were purchased is no easy step. I know the TAG, and Date associated with customer orders and would have to click around to find out what they purchased. Review collected by and hosted on G2.com.

I love the integrations, especially to Facebook. It makes our targeting easier and better. I also love the automations and bulk actions. I started using Drip before their email builder so it was just texts and basic images but now their builder has a lot of options so I also love that. You now have the option to change header backgrounds even the background of the body of text which is great. You can also arrange the layout and that is very handy when you want to make your email look better. All in all a very good software Review collected by and hosted on G2.com.

It's a bit of a problem setting up campaigns that send on a specific date like Black Friday, Cyber Monday. I would love to have the option of setting up a campaign that sends on a specific date. Another thing that I would like is if they can make a calendar that shows when an email will get sent so we don't overlap emails that send on the same date. Also would love an option to skip a day when another email is scheduled to be sent that day. Review collected by and hosted on G2.com.

I love the beautiful UI and how easy Drip makes things like managing workflows. I came from probably the largest email provider (that starts with a M) and thoroughly enjoy using Drip more. Even the email builder is fun and easy to use (albeit not super advanced, but that's fine!).

I love their extensive list of guides and walk through videos. There's endless ideas in there for how I can improve my email marketing and I'm only small percentage of the way through it.

The Drip product team is also super good at listening and implementing feedback, for example they added SMS marketing in 2020 and it's been super useful and fun to use. Even within a few months of the beta they had added new features like sending images/GIFs which is a big value add! Review collected by and hosted on G2.com.

I don't love how the dashboard isn't responsive (this would be fine if they had a smartphone app but they don't). Also their customer service email reply times aren't great but when they do reply they are always super helpful.

There could be more total integrations, especially with e-commerce related tools like reviews and SMS tools. Review collected by and hosted on G2.com.