DoorDash Marketplace is a third-party online ordering and delivery platform that helps restaurants and other retail businesses reach new customers, increase order volume, and streamline delivery operations.
DoorDash Marketplace is designed for small to medium-sized business owners — including restaurants, grocers, liquor stores, flower shops, and other local retailers — who want to grow their customer base and improve fulfillment through on-demand delivery. Businesses can use Marketplace to list their store or restaurant on the DoorDash app and website, where customers browse and place orders for delivery or pickup.
Key use cases include:
• Attracting new customers through high-visibility placement on the DoorDash app
• Handling delivery logistics without having to hire or manage in-house drivers
• Managing orders, prep timing, and performance insights through the Merchant Portal
• Adjusting availability and pricing to match business needs in real time
• Offering pickup or delivery to local customers through a single platform
Core features and benefits:
• Customer reach: Get discovered by DoorDash’s large base of active customers, especially those near your location.
• Logistics support: Orders are fulfilled by Dashers — independent contractors who handle delivery so you don’t have to.
• Operational control: Merchants maintain control over their menu, inventory, pricing, and hours through the online Merchant Portal.
• Flexible fulfillment: Offer both delivery and pickup depending on your capabilities.
• Real-time insights: Access analytics to understand order trends, prep time, and sales performance.
DoorDash Marketplace is often the first step in a merchant’s journey with DoorDash, providing a low-barrier entry point to grow online sales without needing to build out a delivery or online ordering infrastructure independently.