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# Discuss Features

##### ## User Response Methods (6)

Survey

Text-based surveys or quizzes related to user experience.

Video Snippets

Individually recorded video clips based on situations or prompts.

Video Interview

One-on-one video conferences with users.

Photo Submission

Screenshots or in-context photos sent in from users.

Text/Notes

Text responses to situational prompts.

Commenting/Notes

Leave comments and notes on documents for others to view

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##### ## Participant Selection (4)

In-App

Intercepting users during application usage.

On-Site

Intercepting visitors while on particular webpage.

Recruitment Pool

Vendor-provided database of respondents.

Single Sign On

Allow users to access multiple services after entering their login credentials once

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##### ## Insights (7)

Analytics

Actionable data generated from user responses.

Collaboration

Collaborative tools for analyzing or repurposing responses.

Sorting

Tools for tagging, storing, and searching responses.

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Human Transcription

Video responses are transcribed by a human

Computer Transcription

Video responses are transcribed by a computer

Analytics

Actionable data generated from user responses

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##### ## Feedback Source (4)

Invitation

Invite customers to respond via SMS, email, or social media

Survey Link

Create a unique survey link to invite respondents

App

Capture video feedback via vendor app

Recruitment Pool

Solicit responses from pre-approved database provided by vendor

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##### ## Feedback Management (4)

Media Library

Collect and archive video responses in a private media library

Sorting

Tools for tagging, filtering, and searching video responses

Sharing

Publish or share videos privately within the organization or publicly online

Privacy

Features for ensuring privacy compliance

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##### ## Generative AI (2)

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### ## Agentic AI - Demo Automation (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

AI Demo Agent or Avatar

Utilizes an intelligent, conversational agent or avatar that automatically guides through a product demo in real time

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##### ## Survey Design - Consumer Insights Platforms (7)

Multi-Use Methodologies

Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.

Industry & Locale Adaptability

Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.

Behavioral & Adaptive Logic Guidance

Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.

Self-Serve Survey Builder

Enables users to build surveys with branching, quotas, randomization without needing vendor support.

AI Smart Probes

Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.

Question Branching

Survey design technique that directs respondents to different questions based on their previous answers

Conditional Logic

Capability of a software or system to make decisions and perform actions based on specified conditions

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##### ## Audience Access - Consumer Insights Platforms (4)

Flexible Audience Options

Supports multiple sourcing modes: panels, open links, partner audiences.

Customer Data Upload

Allows uploading of first-party customer / CRM lists for sampling or recontact.

Consumer Panels

Gives access to pre-profiled consumer panels for targeting.

Real-Time Data

Receive data and information in real time

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##### ## Data Collection - Consumer Insights Platforms (3)

Rapid Research

Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.

Quality Assurance

Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.

Mobile / Mixed Mode

Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.

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##### ## Analytics - Consumer Insights Platforms (4)

AI-Powered Insights

Automates summary, trend detection, clustering, and insights generation.

Qualitative Research Support

Supports qualitative methods like open-text, video, or discussion feedback.

Benchmarking & Norms

Offers benchmarks, industry norms, comparative analytics.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### ## Collaboration - Consumer Insights Platforms (6)

Dashboards & Embedded Integrations

Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.

Embeddable Reports

Allows embedding insight modules, export to other systems, push-to BI or product dashboards.

Shared Workspaces

Enables team collaboration, commenting, version control, and stakeholder review flows.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Customizable Reports

Alter the layout and content of reports

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##### ## Additional Functionality (106)

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Activity Tracking

Track and document all activities across devices, networks, and other systems

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Real-Time Reporting

Active reporting of data and metrics

Face-to-Face

Market research conducted via in-person interviews

Survey Sample Management

Manage sample of audience for conducting market research surveys

Multi-Channel Distribution

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Customer Segmentation

Process of dividing customers into groups based on common characteristics

SSL Security

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Multi-Language

Manage and support multiple languages

Data Visualization

Graphical representation of data

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Offline Access

Ability of websites, web applications, or mobile applications to function without an active internet connection

Data Import/Export

Import and export data to and from software applications

Customizable Fields

Customize data fields to support various needs and use cases

Phone-Based

Market research conducted via telephone

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Real-Time Analytics

Analyze and gain insights into data in real-time

Customizable Branding

Add customized logos and colors to align with company branding

Panel Management

Conduct and manage panel discussions for the purpose of market research

Question Library

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Paper-Based

Market research conducted via paper

Benchmarking

Compare key metrics for the business against prominent players in the industry

API

Application programming interface that allows for integration with other systems/databases

Single Sign On

Allow users to access multiple services after entering their login credentials once

Survey/Poll Management

Create and administer polls and surveys

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Multiple User Accounts

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Email Management

Manage, store and organize emails within the system or via third-party apps

Statistical Analysis

Apply statistical/mathematical models to sets of data

Email Reminders

Reminders sent via email

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

User Journeys

Track user's interaction with the prototype

Usability Testing

Process of evaluating a product or website by testing it with representative users.

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

For Mobile

Compatible with mobile devices

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Data Visualization

Graphical representation of data

API

Application programming interface that allows for integration with other systems/databases

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Unmoderated Testing

Screen Activity Recording

Capture what is happening on a computer screen

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Software Testing Management

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Heatmaps

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Prototype Creation

Create, manage and access prototypes to capture design concepts and test on users

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Data Import/Export

Import and export data to and from software applications

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

User Research Analysis

Analyze and gain insights into user experience

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

For Websites

Software is used for working on online pages

Issue Tracking

Record and follow the progress of every issue

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Customizable Branding

Add customized logos and colors to align with company branding

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Design Management

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Multi-Language

Manage and support multiple languages

Real-Time Data

Receive data and information in real time

Project Management

Plan and coordinate all the resources, costs and time needed to execute assignments

Customizable Fields

Customize data fields to support various needs and use cases

Moderated Usability Testing

Conduct user tests while watching/moderating the session

Quantitative Metrics

Metrics that are measured statistically.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Categorization/Grouping

Organize and group data or items based on various criteria

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Video recording/Transcriptions

Recorded video session of the tests

Customizable Categories

Annotations

Highlight content and/or make notations about parts of content

Performance Testing

Allows developers to check if their applications/web browsers are running as expected.

Benchmarking

Compare key metrics for the business against prominent players in the industry

Question Library

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Customizable Reports

Alter the layout and content of reports

Projections

Estimate or forecast of a future scenario based on the study of present trends

Survey/Poll Management

Create and administer polls and surveys

Assessment Management

Creation, administration, and evaluation of assessments or tests

Activity Tracking

Track and document all activities across devices, networks, and other systems

Video Support

Supports various video file formats

Demographic Data

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Workflow Management

Create, design and manage workflows for repetitive tasks

Geotargeting

Geographic location of visitors determines behavior of the software

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Email Reminders

Reminders sent via email

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

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