DiGGrowth is one of the leading analytics and attribution platforms widely used by CMOs, Marketers, Performance Marketers, and other marketing professionals. It is specifically designed to help marketers make data-driven decisions and strategies that will yield the desired results and numbers. This AI-driven, no-code analytics platform dives deep into marketing metrics to make calculative predictions and solve issues related to data integrity and hygiene. The accuracy of DiGGrowth’s analytics features makes revenue tracking easy and accessible for marketers and allows them to pipeline their marketing expenditures effectively. Moreover, it extracts and combines customer data from various sources to offer a comprehensive insight into the customers’ behavior, preferences, pain points, and more. This insightful analytics allows marketers to make their efforts more precise and targeted towards the needs of their customer base. DiGGrowth’s out-of-the-box reporting and ML-driven attribution help marketers make the right decisions regarding the budgets, expenses, and revenue generation capability of their marketing endeavors. It allows the marketing head to have a comprehensive view of the marketing campaigns, their efficacy, ROI, KPIs and all the other aspects requisite for impactful marketing. Data integration and visualization are other highly advantageous features that DiGGrowth offers, and they enhance the quality, accuracy, and predictability of results obtained after thorough data analysis. It consolidates data from across various platforms like CRM, website analytics, and marketing attribution platforms almost instantly and saves a lot of time spent on data integration and analysis. The consistent data quality offered by DiGGrowth has made it popular among CMOs. It enables them to have custom dashboards that specifically cater to and represent the performance of their marketing efforts. It also provides a sweeping view of the customer journey, highlights the touchpoints leading to conversion, and streamlines predictive lead scoring for marketers. All in all, DiGGrowth is a one-stop inclusive platform that caters to the diverse needs of marketing professionals and CMOs and helps them manage their marketing as well as analytical operations with considerably enhanced ease and efficiency.