Use it, don't think about it, just do it. If you have anyone staffed with moderate to expert Excel formula skills then they'll catch on very quickly. The amount of reporting, database creation, ease of use, and professionalism expressed makes this a no-brainer software for any company. The instant a report is complete it goes to the necessary recipients. In an electronic age, paperless is VERY marketable. One report can be multi-purpose as a CRM, report, resource for another report, and can be split so individuals receive only the pieces they need. The Device Magic support staff is also incredible, every time I've put in a question I get a response within the hour or, if I submit late, first thing in the morning; they help with form creation, troubleshooting, ideas to optimize your forms, and they're friendly to boot. Incredible program for any business! Review collected by and hosted on G2.com.