Dema is a commerce analytics and AI platform that gives e-commerce and retail brands a single source of truth across their entire business - from product and inventory to marketing, customers, and profitability. Built for modern retail and DTC teams, Dema connects data from Shopify, Meta, Google, POS systems, ERPs, and more into one unified platform. Instead of stitching together reports across tools, teams get real-time profitability metrics, predictive insights, and AI-driven recommendations in one place. At the core of Dema is a commerce AI Agent that lets teams ask business questions in plain language and instantly get answers, dashboards, and actionable next steps - no SQL, no data exports, no manual setup. Every answer is grounded in real connected data, never invented metrics. Dema goes beyond reporting. Its Marketing Mix Modeling (MMM) combines causal inference with geo-based incrementality testing, so teams finally understand what's actually driving growth across channels — and can optimise for revenue, contribution margin, or profitable customer acquisition. Intelligent segmentation helps teams direct spend toward the customers and products that truly perform, improving bidding efficiency on Google and Meta. For brands that care about the bottom line, not just the top line, Dema tracks profitability after all costs in real time, across e-commerce, retail stores, and every marketing channel in between. Dema's customers include some of the world's most recognized fashion and lifestyle brands, including Acne Studios, Represent, Axel Arigato, and many more.