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Medallia Digital Experience Analytics (DXA) Reviews & Product Details

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Medallia Digital Experience Analytics (DXA) Media

Medallia Digital Experience Analytics (DXA) Demo - Session Replay
Watch replays of every online visitor—with important sessions automatically flagged for faster insights.
Medallia Digital Experience Analytics (DXA) Demo - Heatmaps
Visualize on-page trends at scale to understand how visitors are engaging with your websites and apps using Medallia’s suite of heatmaps.
Medallia Digital Experience Analytics (DXA) Demo - Revenue Impact
Quickly identify the biggest opportunities for revenue on your digital property, and understand how to increase your bottom line.
Medallia Digital Experience Analytics (DXA) Demo - Real-Time Interactions
Cultivate relationships that are meaningful to each customer by triggering actions that are immediately relevant, like a survey trigger or a live chat.
Medallia Digital Experience Analytics (DXA) Demo - Customer Journeys
Understand the actual paths visitors take through your digital property, and score each step of their journey to see what pages are getting the highest engagement.
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Medallia Digital Experience Analytics (DXA) Reviews (36)

Reviews

Medallia Digital Experience Analytics (DXA) Reviews (36)

4.4
36 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its powerful insights into customer behavior, particularly through features like session replays and heatmaps that help identify pain points in user journeys. The intuitive interface and strong integration capabilities enhance the overall user experience, although some users note that the setup can be complex and time-consuming.

Pros & Cons

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Verified User in Health, Wellness and Fitness
AH
Mid-Market (51-1000 emp.)
"Unlocks Real Customer Insights with Powerful Session Replays"
What do you like best about Medallia Digital Experience Analytics (DXA)?

What I like best about Medallia DXA is the ability to see real customer behavior through session replays and journey analysis. It provides concrete visibility into where users struggle, abandon flows, or encounter friction that traditional analytics often miss.

The visual nature of the tool makes it easier to communicate findings to stakeholders. Being able to show actual user interactions helps align teams quickly and supports more confident decisions around digital experience improvements. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

What I dislike most about Medallia DXA is the amount of manual effort required to extract insights. Session replays and journey views are powerful, but reviewing them can be time-consuming without very targeted use cases.

It can also feel complex from a setup and configuration standpoint. Managing tags, data capture rules, and performance considerations requires ongoing attention, which can slow adoption for teams without dedicated resources. Review collected by and hosted on G2.com.

GB
Manager Data Science and Analytics
Enterprise (> 1000 emp.)
"Generates powerful insights for optimising customer experience"
What do you like best about Medallia Digital Experience Analytics (DXA)?

Ease of generating Insights and powerful data presentations backed by a thorough understanding with session replays Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Filtering of session replays can be better Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise (> 1000 emp.)
"A very good customer experience analytics tool"
What do you like best about Medallia Digital Experience Analytics (DXA)?

Medallia's strongest suite is its ability to do sentiment analysis by social media listening and ingesting customer data through channels such as surveys. the insights provided are very detailed and help in understanding brand and product-related conversations that the customers have in online forums. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

They need to improve third-party integrations, especially to other BI and CDP platforms. The pricing can also be improved and lastly, support is poor at the lower pricing tiers. Review collected by and hosted on G2.com.

Abdul H.
AH
Assistant Admin Officer
Mid-Market (51-1000 emp.)
"Decibel"
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel is a very useful software for administration departments which has a very easy user interface .It is very useful for manage employees leave records and attendance. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

One thing in Decibel I wouldn't say I like it is to add attendance manual uplifting problems if one value or entity we missed then the whole attendance stope uplift and no option for search error. Review collected by and hosted on G2.com.

Rao Farhan A.
RA
Senior Sales and Support Executive
Information Technology and Services
Mid-Market (51-1000 emp.)
"Good tool Day to Day Task Management"
What do you like best about Medallia Digital Experience Analytics (DXA)?

we are using Decibel for Employee Attendance and Payroll Management; the good thing about Decibel is that it simplifies the process and makes it easy to manage Daily routine Tasks Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

One thing about Decible we do not like is that we have to fill all discrepancies and leaves one by one. There is no option to fill all of them at once; that is the only thing we are really missing in it Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Better in theory than practice"
What do you like best about Medallia Digital Experience Analytics (DXA)?

The concept and walkthrough of the product is 8/10 stars. The analytics you could derive from this product could be very valuable to anyone designing a website Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

It is hard to get into. I view this product as one that very few people use as "power users" while others stay away and just ask questions. It also has a decent number of bugs, even the sales rep ran into several of them Review collected by and hosted on G2.com.

RN
Enterprise (> 1000 emp.)
"Decibel has proven a very useful tool for identifying user struggles"
What do you like best about Medallia Digital Experience Analytics (DXA)?

It helps identify pain points in the user journey. It also makes it very easy to quantify these problems which can give you a good idea of the actual scale. I really like the fact that I can also view the sessions that have a particular issue. The journey discovery and page discovery tools are also very useful. Heatmaps help me visualise user behaviour, such as scroll depth or click attribution. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The interface is a bit complex and it takes some time to get fully up to speed if you're a new joiner. Sometimes features don't work and the platform would just give you errors. The journey discovery visual could be improved to identify quickly the most common journeys our users take. Review collected by and hosted on G2.com.

Jeyda M.
JM
Mid-Market (51-1000 emp.)
"Decibel is a great tool with many useful features and functionalities for user experience analysis"
What do you like best about Medallia Digital Experience Analytics (DXA)?

I like using Decibel the most for CRO test ideation and post-test analysis. For example, using segments helps to identify pain points of a particular page or journey by looking at the experience issues in the chosen area. After identification, it can be taken a level deeper by using other Decibel features such as heatmaps and session replays. When it comes to post-test analysis, the ability to compare the control and variant using segments make it easy to identify which one performed better, firstly by looking at DXS and then drilling down further into other behaviours and then visualising these using heatmaps and session replays. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

I would say a downside would be the setting up of segments, for example the process of passing segments from Adobe to Decibel and waiting for them to appear and populate is quite convoluted. Also, when looking at experience issues, I find it difficult to understand which one is the most pressing and which one we should focus on improving to have the biggest impact. Sometimes there are pages and pages to go through and it can be difficult to quantify or make sense of them. Review collected by and hosted on G2.com.

Sofia T.
ST
Digital Analytics and Optimisation
Enterprise (> 1000 emp.)
"Identifying pain points in our customers journey"
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel has some amazing features that allow us to look into actual customer experience and pain points throughout the journey. Through Heatmaps and session replays we're able to get a lot of insights on our customers experience as well as identify reasons for frustration and issues in the journey. Decibel's integration with different tools is another strength of the tool, as the Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Their new UI release makes the tool easy to use. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Some limitations in terms of exporting data sets and filtering the data, however Decibel keeps working on their UI and these functionalities should be improved in a future release. Also the fact that we're not capturing 100% of the data into our account, but it still allows us to get an idea of users behaviour and pain points, as well as do comparison and % analysis. Review collected by and hosted on G2.com.

Jordan C.
JC
Digital Insights & Optimisation
Mid-Market (51-1000 emp.)
"A fantastic piece of technology that presents actionable insights"
What do you like best about Medallia Digital Experience Analytics (DXA)?

One of the best features for me is Journeys, as it allows you to view all of the paths in and out of a particular page, journey or funnel that you desire. This has uncovered multiple problems, bugs, and general customer experience issues that we have been able to resolve quickly with the relevant squads. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The only slight negative I have about Decibel is that the user interface can be challenging for new users who are unfamiliar with these kind of tools. Because there is so much data available, you can end up getting lost down a bit of a rabbit hole (which isn't necessarily a bad thing) but then it can be difficult to get back to where you first started.

That being said, there are currently improvements in the works to overhaul the UI to counteract these challenges. Review collected by and hosted on G2.com.

Pricing

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Medallia Digital Experience Analytics (DXA) Features
Engagement
Entry and Exit Pages
Conversions
Mobile Reporting
Heat Maps
Session Replays
Conversion Opportunities
Mobile Device Analysis
Data Quantification
Click Tracking
Mouse Movement
Frustration Tracking
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Medallia Digital Experience Analytics (DXA)