--- title: Datuma Reviews meta_title: 'Datuma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Datuma works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1 scale: '5' date_modified: '2026-07-08' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # Datuma Reviews **Vendor:** Datuma **Category:** [Data Quality Tools](https://www.g2.com/categories/data-quality) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 ## About Datuma Datuma is a CRM data quality service for UK sales and marketing teams. You upload the contacts you already have. Datuma checks them and returns a scored file that is ready to import straight back into your CRM. Every batch runs the same checks, as standard. Duplicates are caught across every list you have ever uploaded, at £0.00, before enrichment spends a penny. Every work email is checked at the mail server. Every contact is checked against the live profile on the day you upload, and every phone number against the live network, as standard. Your customers, partners and competitors are pulled into their own file and kept out of your prospecting list, so nobody contacts them by accident. People who look to have changed role or organisation are flagged as follow-up opportunities, with their previous organisation and title attached. And a person confirms every close call, so nothing changes without you. The 0 to 100 Trust Score is the summary of those checks, and Verified Readiness grades each contact across 4 tiers. Same standard for every customer. No premium tier. Start free with 100 of your own contacts, no card. Then pay as you go in pounds. For a whole CRM, Done With You programmes start at £2,550 with a person guiding every step. ## Datuma Reviews ### 1. Consistent Trust Scores and Clear Per-Row Billing Make Cleanup Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 07, 2026 **What do you like best about Datuma?** We upload our contact list and get it back scored, so we can see straight away which records are solid and which are stale. The Trust Score column does what our gut used to do, but consistently. I also like that the billing is itemised per row in pounds, so I know exactly what a clean-up cost us. No credits, no guessing. **What do you dislike about Datuma?** It is stricter than other tools about what counts as verified, so your usable contact count can look lower than you expected at first. And nothing syncs back to the CRM until someone approves it, which means you cannot just fire and forget. Both are deliberate, but they add a step. **What problems is Datuma solving and how is that benefiting you?** Our CRM had years of decayed data in it. Reps were emailing addresses that bounced and calling people who had left the company. Datuma flags which contacts are still valid, catches role and company changes, and gives us a clean list to work rather than a guess. Bounce-driven wasted outreach is the main thing it has removed. - [View Datuma pricing details and edition comparison](https://www.g2.com/products/datuma/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-20+21%3A33%3A42+-0500&secure%5Bsession_id%5D=cc2184da-6e9b-4dcf-b9fa-3248e509c8f5&secure%5Btoken%5D=65b3588ecd1aa867be8689a6742f573abb4d42fb618cd3c3a47af963f7da37e3&format=llm_user) ## Datuma Features **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching - Real-Time Data **Management** - Reporting - Automation - Dashboard - Governance **Generative AI** - Generative AI **Additional Functionality** - Metadata Management - Collaboration Tools - Search/Filter - Workflow Management - AI Copilot - Third-Party Integrations - Data Synchronization - Data Import/Export - Customizable Rules - Master Data Management - Monitoring - Data Transformation - Multiple Data Sources - Self Service Portal - Customer Database - Data Verification - Data Migration - Multi-Language - Single Sign On - Duplicate Detection - Email Address Extraction - Reporting/Analytics - Data Profiling - Data Extraction - Data Mapping - Address Validation - Match & Merge - Performance Metrics - Visual Analytics - Version Control - API - Data Capture and Transfer - Access Controls/Permissions - Compliance Management - Data Discovery ## Top Datuma Alternatives - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - 4.5/5.0 (3,395 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Validity Engage](https://www.g2.com/products/validity-engage/reviews) - 4.5/5.0 (973 reviews)