Customlytics is a Berlin-based full-stack mobile technology and marketing consultancy founded in 2016. The company specializes in empowering mobile apps to achieve sustainable growth by establishing robust marketing analytics and technology infrastructures. Their comprehensive service offerings include consulting and support for mobile app strategy, product management, analytics, and technology integration. Customlytics caters to companies of all sizes, from startups to renowned brands, helping them successfully position their mobile apps, reach interested users, and build lasting customer relationships. Key Features and Functionality: - Strategy and Workshops: Customlytics offers strategy development, mobile app audits, training, and due diligence audits to help clients refine their app marketing approaches. - Marketing Infrastructure: They provide services such as attribution tracking, customer relationship management , deep linking, and business intelligence/data warehousing to build a solid foundation for app marketing efforts. - Marketing Services: Their offerings include app store optimization , performance marketing, creative services, and retention campaign management to enhance app visibility and user engagement. - Product Management: Customlytics assists with product analytics, product A/B testing, UX/UI design, and BI/data warehousing to optimize app performance and user experience. Primary Value and Solutions: Customlytics addresses the challenges app companies face in the highly competitive mobile landscape by providing end-to-end solutions that cover all relevant topics to successfully promote mobile apps. Their holistic approach ensures that clients have a robust marketing infrastructure, effective strategies, and optimized user experiences, leading to increased app visibility, user acquisition, and retention. By acting as a crucial mediator between marketing, product, and development teams, Customlytics facilitates fast and constant innovation, enabling clients to achieve their strategic business goals.