Cuebiq is a leading location intelligence and measurement company that empowers brands, agencies, and research institutions to gain deep insights into consumer behavior and movement patterns in the real world. By leveraging ethically sourced, privacy-compliant location data, Cuebiq enables clients to make informed decisions, optimize marketing strategies, and enhance customer engagement. Key Features and Functionality: - Footfall Measurement: Track store visits, analyze regional performance, and measure the impact of marketing campaigns at a granular location level. - Target Audiences: Activate and optimize advertising across platforms using audience segments built from real-world behaviors, ensuring precise targeting based on actual movement patterns. - Data Platform: Access a robust, privacy-first cloud platform that provides secure and flexible frameworks for data-driven decision-making, leveraging human mobility data as its foundation. Primary Value and Solutions: Cuebiq addresses the critical need for accurate, real-world consumer insights by offering tools that measure offline behavior, optimize marketing efforts, and inform strategic decisions. For brands, this means understanding what drives store visits and shopper behavior; for agencies, it translates to improved ROI through smarter targeting and precise offline attribution; and for research institutions, it provides access to clean, anonymized datasets to study movement trends and human mobility. Cuebiq's commitment to transparency, compliance, and ethical data collection ensures that clients can act on real-world insights while honoring user trust.