Ctrl is a HubSpot-integrated deal execution and sales performance solution for improving deal progression and pipeline visibility. Designed for sales teams, CTRL helps managers and reps focus on the right deals, stay on top of updates, and collaborate effectively—without the complexity of manual tracking or administrative overhead. Traditionally, sales teams rely on scattered notes, spreadsheets, and repeated CRM updates to track deal progress, often leading to outdated information, missed risks, and pipeline reviews that feel more like status updates than strategic discussions. Managers spend too much time piecing together context from fragmented deal records, while reps struggle to keep their pipeline organized amidst other daily priorities. Ctrl eliminates this friction by surfacing the most important deals, guiding reps on what to update, and giving managers a clear view of risks—without requiring extra effort. Ctrl prioritizes deals that need attention by highlighting risks based on CRM signals, such as conflicting confidence ratings, closing timelines, and recent activity. It provides in-context nudges via Slack to help reps critically assess their deals and keep updates current, ensuring managers have early warnings about risks that could impact results. Instead of pipeline reviews becoming status updates, managers gain clear insights into attainment and deal progression, allowing for more strategic and collaborative sessions. Key features include: Deal Prioritization & Risk Alerts – Surfaces the deals most likely to require attention, helping reps and managers focus on what matters. In-Context Nudges – Slack notifications prompt reps to update deals at the right time, reinforcing good habits without overwhelming them. Collaborative Pipeline Reviews – Managers get a clear view of rep performance and deal health, shifting reviews from update calls to strategic discussions. Manager Feedback Beyond Reviews – Enables managers to provide deal-specific advice throughout the sales cycle, so reps can course-correct before it’s too late. Stronger CRM Hygiene & Forecasting – Helps reps maintain accurate deal data, leading to better collaboration, stronger execution, and more reliable forecasting. Ctrl seamlessly integrates with HubSpot, making it easier for sales teams to stay aligned, improve execution, and drive better results—without the noise of excessive manual updates or disconnected workflows.