PR is not a magic fix, but when paired with a good product-market fit and other marketing activities, it can amplify impact.
Upsides
PR alone won’t save a weak product or poorly prepared campaign. As one article puts it: Review collected by and hosted on G2.com.
For a crowdfunding product, getting up-front media buzz can help momentum, backer trust, visibility.
Downsides are
Even with a good agency, landing major media placements is never guaranteed. Review collected by and hosted on G2.com.
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