I am very pleased with the fact that it identifies anomalies in performance very fast in our different digital campaigns. Unexpected surges of engagement in a certain ad creative or sharp declines of leads in a certain channel are instantly flagged as alerts in ConverSight, sparing us the hours of manual research. In addition, the option of simulating theoretical budget adjustments and displaying calculated changes in projected ROI in real time is of great assistance to our planning. It can also easily integrate the information in our social media accounts and CRM giving us a full profile without having difficult data engineering. Review collected by and hosted on G2.com.
The original configurations of highly custom marketing attribution models was slightly more complex than expected. Very often the recommended follow up questions that it presents following a query may not be useful always to our immediate needs in the analysis. The interface can become somewhat crowded in attempting to navigate to a very large number of saved queries. Review collected by and hosted on G2.com.
