Contextual Banking Experience (CBX is a cloud-native, microservices-based digital banking platform developed by Intellect Design Arena. It leverages artificial intelligence (AI and machine learning (ML to analyze customer behaviors, psychographics, and social media interactions, delivering hyper-personalized banking experiences. CBX is designed to cater to both retail and corporate banking needs, offering a comprehensive suite of services through an omnichannel user interface. Key Features and Functionality: - Digital Self-Onboarding: Utilizes AI-enabled facial and ID matching, liveness checks, eKYC, credit and risk profiling, and anomaly detection to streamline the onboarding process. - Personalized User Experience: Offers persona-based digital banking experiences with customizable dashboards, alerts, and campaign management. - Contextual Cross-Selling and Upselling: Employs AI and ML models to provide context-aware recommendations, enhancing customer engagement and increasing revenue opportunities. - Comprehensive Service Coverage: Encompasses account services, global and local payments, corporate liquidity, cash flow forecasting, collections, receivables, trade and supply chain finance, and virtual accounts. - API-Powered Design Studio: Facilitates seamless integration with third-party services, including eCommerce platforms and fintech solutions, through open APIs. - Composable Architecture: Built on a scalable, microservices-based architecture that allows banks to run lean, experiment, and operate with speed and agility. Primary Value and User Solutions: CBX addresses the evolving needs of modern banking by providing a platform that understands and anticipates customer requirements. For retail customers, it offers a personalized and intuitive banking experience that aligns with their lifestyle and financial goals. For corporate clients, CBX delivers a comprehensive suite of transaction banking services, enabling efficient cash and trade management. By leveraging AI and ML, CBX empowers banks to offer context-aware recommendations, enhancing customer engagement and satisfaction. Its open API framework ensures seamless integration with various services, allowing banks to stay competitive in a rapidly changing financial landscape.