Connect Marketing is a full-service agency specializing in high-tech B2B and med-tech sectors, offering comprehensive marketing solutions to help companies out-position, out-perform, and out-market their competition. With over 30 years of experience, Connect Marketing has been a trusted partner to numerous brands, providing services such as Public Relations, Analyst Relations, Video Production, and Lead Generation. Their seasoned team excels in storytelling, enabling clients to move beyond merely selling products or services to creating compelling narratives that resonate with their target audience.
Key Features and Functionality:
- Strategic Services: Development of messaging, persona creation, and market research to align marketing efforts with business objectives.
- Public and Analyst Relations: Enhancing credibility and visibility through engagement with traditional media and industry analysts.
- Social Media Management: Handling both earned and paid social media programs across platforms like LinkedIn, forums, and key influencers.
- Creative Content Production: Creation of websites, videos, infographics, e-books, and other content to effectively communicate complex technologies.
- Inbound Marketing Campaigns: Orchestrating campaigns that attract and nurture leads, shorten sales cycles, and increase close rates.
Primary Value and Solutions Provided:
Connect Marketing addresses the common challenge faced by tech companies in building robust lead-generation pipelines. By integrating strategic planning, public relations, social media management, creative content production, and inbound marketing, they help clients generate and nurture leads effectively. This comprehensive approach enables clients to achieve significant growth, as demonstrated by Snappt's 43% monthly growth rate, resulting in over 7,500% compounded annual growth. Connect Marketing's deep understanding of high-tech and med-tech markets, combined with their expertise in B2B marketing, ensures that clients receive tailored strategies that drive measurable results.