Clovo is a fitness studio management platform purpose-built for small and independent studio owners who want powerful tools without the bloat and complexity of ordinary enterprise software. It brings together all the essentials of running a modern fitness business into a single, easy-to-use system, supporting day-to-day operations such as class scheduling, bookings, memberships, payments, and client management. Designed with boutique studios in mind, Clovo helps owners spend less time juggling systems and spreadsheets and more time focusing on their clients and their classes. From managing recurring memberships and casual passes to handling waitlists, cancellations, and automated communications, the platform is built to support the real workflows of studios on the ground. Everything works together seamlessly, so studios don’t need to stitch together multiple tools just to run their business. One of Clovo’s key differentiators is its usage-based pricing model. Instead of charging a fixed monthly subscription fee, Clovo charges 1% of Stripe transaction fees processed through the platform. This means costs naturally scale with a studio’s activity. During quieter periods, overheads are reduced, while during busier times studios continue to have full access to all features without upgrading plans or unlocking add-ons. There are no feature tiers or hidden limits — the platform remains fully functional regardless of size or seasonality. Clovo is commonly used by pilates, yoga and group fitness studios that want modern booking and payment tools without enterprise-level pricing or workflows designed for large chains. It’s a practical, flexible solution for studios that value simplicity, transparency, and software that grows with them, rather than working against them.