Clickable's VIN Retention Reporting is a strategic tool designed to help automotive dealerships maximize service lane profits by tracking and engaging past customers. By monitoring vehicles previously sold by the dealership that reappear on the market, this report provides actionable insights to reconnect with former clients and enhance customer retention. Key Features and Functionality: - Customer Reconnection: Identifies customers who purchased vehicles from the dealership but did not return for subsequent purchases, enabling targeted outreach. - Service Profit Maximization: Highlights opportunities to bring previous customers back for repairs and services, which are often more profitable than initial car sales. - Actionable Insights: Provides detailed data on when and where sold vehicles reappear on the market, allowing dealerships to act promptly and effectively. Primary Value and Problem Solved: The VIN Retention Report empowers dealerships to understand the movements of vehicles they have sold and the behaviors of their past customers. By leveraging this information, dealerships can proactively re-engage customers, boost service lane traffic, and ultimately increase profitability through enhanced customer loyalty and retention.