Channel Smart is BI WORLDWIDE's flagship channel engagement and loyalty application designed to maximize the potential of distributors, dealers, retailers, agents, and influencers. By integrating behavioral science principles into its framework, Channel Smart offers a comprehensive solution to enhance partner engagement, boost performance, and drive targeted channel growth seamlessly and at scale.
Key Features and Functionality:
- Flexibility: Combines pre-built components with custom features to meet unique business needs, ensuring rapid deployment and adaptability to market conditions.
- Audience Smart Functionality: Addresses complex channel structures by enabling targeted engagement through specially designed contests and content, all manageable with just a few clicks.
- Pre-built Contest Suite: Offers frameworks for various promotional activities, accommodating single or multiple targets, individual or organizational objectives, and both short-term and long-term goals.
- content management system (CMS): Allows for the creation and launch of timely, targeted content to specific audience groups, sustaining partner engagement.
- Personalization: Ensures brand consistency with captivating interfaces designed by UI-UX experts, aligning with brand guidelines.
- Complex Database Management: Provides a secure and structured system to store multiple audience databases and sales files critical to channel programs.
- In-depth Analytics: Tracks and analyzes key metrics to optimize incentive structures and build an engaged channel community.
- Inspirational Rewards: Offers a curated suite of over 7 million rewards, including merchandise and experiences, to motivate and inspire channel partners.
Primary Value and Solutions Provided:
Channel Smart addresses the challenges of engaging and motivating channel partners by offering a holistic platform that combines technology, behavioral science, and strategic design. It enables businesses to:
- Activate: Streamline the onboarding process, ensuring partners are quickly integrated and engaged.
- Engage: Maintain ongoing partner engagement through targeted content, promotions, and personalized experiences.
- Amplify: Drive superior outcomes by leveraging data-driven insights, dynamic promotions, and high-impact rewards to foster lasting loyalty and performance.
By implementing Channel Smart, organizations can transform their channel relationships into a competitive advantage, fostering deeper engagement, sustained loyalty, and measurable performance improvements.