Cerebrum is a conversion-oriented content writing agency. We specialize in designing bespoke content strategies for businesses operating in highly technical niches, such as B2B SaaS and App Development. We're guided by a single driving principle: "Sell a philosophy, not features." It's the result of an understanding that your target audience is tired of reading the same marketing platitudes that inevitably permeate your niche. Our strategies break you out of the mundane and elevate your company to the level of a thought leader in your industry. Here are the typical steps we take when crafting your content strategy. 1. Strategic Analysis: We sit down with you to analyze what you do and how your audience perceives it. This is the time to review your existing case studies to uncover new insights. We then map all the jobs you help your audience with so that we can understand how to explain them and which topics to write about.  2. Product-driven Keyword Research: Based on your products, processes, and industry, we uncover the keywords that connect your audience to your offerings. We prioritize keywords that your website has a good chance at ranking for in the moment, and those at the bottom of your sales funnel. 3. Content Production: Just as every building needs a strong foundation, we begin your content strategy with a strong foundation too. This typically consists of: 1) A thought-leadership "manifesto" to broadcast your brand philosophy to the world, and form the basis of the rest of your content and 2) Creating new case studies or updating old ones to help demonstrate credibility and bring the rest of your strategy to life. Once those two elements are complete, we write new blog articles and update old ones to help you rank higher. All our content is human-written and filled with actionable insights connected to your brand.  Reach out to us to begin building the first pillar of your content marketing strategy.