Link copied to clipboard # Centiment vs Qualtrics Market Research Comparison - What are their main differences? Share [ Export ](/compare/centiment/qualtrics-market-research/export.csv) CentimentQualtrics Market Research[+ Add Product](#) Pricing **Centiment** Free Trial **$400.00** 5 Seats Per Month · Professional plan **Qualtrics Market Research** Free Trial No pricing available **Pricing Insights** from reviews Perceived Cost **Centiment** $$$$$ **Qualtrics Market Research** $$$$$ Average Discount **Centiment** Not enough reviews yet **Qualtrics Market Research** 14% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Centiment** 6 months Based on 100 responses **Qualtrics Market Research** 6 months Based on 100 responses Return on Investment **Centiment** 6 months Based on 100 responses **Qualtrics Market Research** 6 months Based on 100 responses ![Centiment](https://images.g2crowd.com/uploads/product/hd_favicon/413ca2da7be7fd1d102db3d41d4b904d/centiment.svg "Centiment") ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Centiment** Helpful (11) Customer Support (9) Expensive (3) Survey Issues (3) **Qualtrics Market Research** Ease of Use (296) Survey Creation (246) Survey Issues (79) Survey Limitations (62) Integrations **Centiment** Not enough data **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) Screenshots **Centiment** ![Centiment screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1656700/Screenshot-2026-02-11-at-10.53.02-PM.png) **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **Ratings** from reviews Meets Requirements **Centiment** **9.7** /10 Based on 87 responses **Qualtrics Market Research** **8.9** /10 Based on 2,520 responses Ease of Use **Centiment** **9.5** /10 Based on 92 responses **Qualtrics Market Research** **8.5** /10 Based on 2,525 responses Ease of Setup **Centiment** **9.4** /10 Based on 55 responses **Qualtrics Market Research** **8.3** /10 Based on 1,073 responses Ease of Admin **Centiment** **9.9** /10 Based on 36 responses **Qualtrics Market Research** **8.4** /10 Based on 1,038 responses Quality of Support **Centiment** **9.9** /10 Based on 86 responses **Qualtrics Market Research** **8.7** /10 Based on 2,192 responses Has the product been a good partner in doing business? **Centiment** **10.0** /10 Based on 47 responses **Qualtrics Market Research** **8.7** /10 Based on 966 responses Product Direction (% positive) **Centiment** **9.1** /10 Based on 81 responses **Qualtrics Market Research** **8.1** /10 Based on 2,432 responses **Features** ratings from reviews Survey **8.7** /10 Based on 54 responses **8.5** /10 Based on 518 responses User Research Not enough data **7.6** /10 Based on 19 responses Statistical Analysis Not enough data **8.0** /10 Based on 15 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Market Intelligence Not enough data **6.9** /10 Based on 11 responses Brand Intelligence Not enough data **8.7** /10 Based on 83 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 54.3% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 15.5% Small-Business(50 or fewer emp.) 54.3% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 15.5% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% **Reviewers' Industry** [![Centiment](https://images.g2crowd.com/uploads/product/hd_favicon/413ca2da7be7fd1d102db3d41d4b904d/centiment.svg "Centiment")](https://www.g2.com/products/centiment/reviews) Centiment Higher Education 16.3% Marketing and Advertising 10.1% Computer Software 7.8% Research 7.8% Market Research 5.4% Other 52.7% [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.0% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% Alternatives **Centiment Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![Pollfish](https://images.g2crowd.com/uploads/product/hd_favicon/75f264d1875378c9c6fe747490d1b80b/pollfish.svg "Pollfish") [ Pollfish ](/products/pollfish/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) **Qualtrics Market Research Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ## Centiment vs Qualtrics Market Research FAQs Generated using AI Last updated: November 14, 2026 ### What is the difference between Qualtrics Market Research vs Centiment? Qualtrics Market Research is the more established, enterprise-oriented research platform, while Centiment earns higher reviewer scores for ease of use, setup, and support. | Dimension | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Centiment](https://www.g2.com/products/centiment/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.4/5 (3k+ reviews) | 4.9/5 (100+ reviews) | | Largest Segment | Enterprise | Small-Business | | Ease of Setup | 8.3/10 | 9.4/10 | | Quality of Support | 8.7/10 | 9.9/10 | | Top Reviewer-Cited Strength | Ease of Use, 200+ mentions | Helpful service, 10+ mentions | ### What are the best alternatives to Qualtrics Market Research and Centiment? The top alternatives to Qualtrics Market Research and Centiment are SurveyMonkey, UserTesting, and Suzy. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3k+ reviews) | Enterprise | Reviewers describe it as expensive, particularly for smaller teams. | Flexible survey design and research analytics | | [Centiment](https://www.g2.com/products/centiment/reviews) | 4.9/5 (100+ reviews) | Small-Business | Reviewers praise transparent pricing and value, while noting niche targeting can cost more. | Targeted, high-quality audience panels | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (24k+ reviews) | Small-Business | — | — | | [UserTesting](https://www.g2.com/products/usertesting/reviews) | 4.4/5 (800+ reviews) | Enterprise | — | — | | [Suzy](https://www.g2.com/products/suzy/reviews) | 4.7/5 (100+ reviews) | Mid-Market | — | — | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and Centiment? Prioritize ease of use, setup, support, survey creation, and audience targeting when evaluating Qualtrics Market Research and Centiment. - **Ease of use:** Centiment scores 9.5/10 versus 8.5/10 for Qualtrics Market Research; Qualtrics has 200+ all-time mentions for ease of use. - **Implementation:** Centiment scores 9.4/10 on Ease of Setup versus 8.3/10 for Qualtrics Market Research. - **Support:** Centiment scores 9.9/10 for Quality of Support versus 8.7/10 for Qualtrics Market Research. - **Survey creation:** Qualtrics Market Research has 200+ all-time mentions for survey creation and 60+ for templates; recent Centiment reviews highlight AI-assisted questionnaire drafting and template-based survey starts. - **Audience targeting:** Recent Centiment reviews emphasize demographic, geographic, and behavioral targeting and panel quality; Qualtrics reviews highlight audience targeting for detailed research. ### What are the pros and cons of Qualtrics Market Research vs Centiment? Qualtrics Market Research stands out for flexible, advanced survey research, while Centiment stands out for targeted panels and responsive human support. - **Qualtrics Market Research strengths:** Reviewers cite ease of use (200+ mentions), survey creation (200+), features (100+), and data analysis (50+). Recent reviews praise branching, customization, analytics, and integrated reporting. - **Qualtrics Market Research trade-offs:** Reviewers cite survey issues (70+), survey limitations (60+), learning curve (50+), and pricing issues (40+). Recent feedback describes advanced workflows as complex and the platform as costly for smaller teams. - **Centiment strengths:** Reviewers cite helpfulness (10+ mentions) and customer support (fewer than 10). Recent reviews praise audience quality, fast fielding, practical survey guidance, and responsive service. - **Centiment trade-offs:** Recent reviews note higher costs for niche or high-volume audiences, less flexibility for complex analysis, and occasional geographic or panel-reach constraints. ### Is Qualtrics Market Research or Centiment better for small businesses? Centiment is the stronger small-business fit: its largest reviewer segment is Small-Business, while Qualtrics Market Research’s is Enterprise, and Centiment reviews praise accessible service and targeted research support. - **Qualtrics Market Research:** Enterprise is its largest reviewer segment. Recent small-team feedback flags high pricing and a learning curve for advanced features. - **Centiment:** Small-Business is its largest reviewer segment. Recent reviewers describe quick setup, transparent quotes, and helpful guidance, while noting that niche targeting can raise costs. ### How do Qualtrics Market Research and Centiment compare on customer support? Centiment leads Qualtrics Market Research on Quality of Support by 1.2 points, scoring 9.9/10 versus 8.7/10. - **Qualtrics Market Research:** Reviewers praise support resources and assistance with survey setup, while recent feedback also notes that advanced troubleshooting can take longer. - **Centiment:** Reviewers describe responsive, knowledgeable, personalized help with survey design, targeting, and launch; its support score is 9.9/10. ### Which is easier to implement, Qualtrics Market Research or Centiment? Centiment is easier to implement, leading Qualtrics Market Research by 1.1 points on Ease of Setup, 9.4/10 versus 8.3/10. - **Qualtrics Market Research:** Reviewers say basic surveys can be quick to launch, but advanced logic and modules require learning and configuration. - **Centiment:** Reviewers describe setup as straightforward, with guided assistance available for survey design, audience selection, and fielding. ### Which product has better Templates? Templates are the focus feature across Qualtrics Market Research and Centiment reviews; Qualtrics has 60+ all-time mentions of templates. - **Qualtrics Market Research:** Reviewers cite templates as a strength, with 60+ all-time mentions; recent feedback also praises flexible survey formats and importing templates. - **Centiment:** Recent reviewers praise opening surveys with templates and AI-assisted questionnaire drafting. Reviewers also describe a simpler survey-building experience, while noting less flexibility for some advanced question requirements.