# Centiment vs Qualtrics Market Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy to create detailed surveys. Users appreciate the intuitive design and the ability to incorporate various question types seamlessly.
- **Users say** that Centiment stands out for its exceptional customer support, with one reviewer highlighting the outstanding service they received, describing it as the best experience they've had with a tech company. This level of support can be crucial for users needing assistance during their survey processes.
- **Reviewers mention** that while Qualtrics Strategy & Research has a robust feature set, including advanced survey distribution options, some users find it less flexible in meeting specific workflow needs compared to Centiment, which is noted for its straightforward survey setup using templates.
- **According to verified reviews** , Centiment users appreciate its effectiveness in analyzing customer feedback from social media, which helps them gauge audience reactions. This feature is particularly beneficial for small businesses looking to understand their customer sentiments better.
- **Users highlight** that Qualtrics Strategy & Research offers a comprehensive suite of analytics tools, allowing for in-depth reporting. However, some users feel that the learning curve can be steeper compared to Centiment, which is praised for its ease of use and quick setup.
- **G2 reviewers indicate** that while both products have their strengths, Qualtrics Strategy & Research has a higher overall satisfaction score, reflecting a broader user base and more extensive feature offerings, making it a preferred choice for larger enterprises.



---
## Frequently Asked Questions

### What is the difference between Qualtrics Market Research vs Centiment?

Qualtrics Market Research is favored for its advanced features and analytics, while Centiment stands out for ease of use and superior support.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Centiment](https://www.g2.com/products/centiment/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.9/5 (135 reviews) |
| Enterprise | Small-Business |
| 8.3 | 9.3 |
| 8.7 | 9.8 |
| Advanced features and analytics | Ease of use and responsive support |



### How do the pricing models of Qualtrics Market Research and Centiment compare?

Centiment is rated as the stronger value on price and cost satisfaction, with reviewers expressing higher satisfaction compared to Qualtrics Market Research.

- **Qualtrics Market Research:** Reviewers frequently cite pricing as a trade-off, noting the platform is expensive, especially for small businesses or advanced features.
- **Centiment:** Reviewers describe pricing as straightforward, transparent, and cost-effective, with several highlighting value for money and affordable solutions.
- **Switching reasons:** Reviewers mention moving to Centiment for better pricing transparency and support, while some cite Qualtrics' higher cost as a reason to consider alternatives.



### What are the best alternatives to Qualtrics Market Research and Centiment?

The top three alternatives to Qualtrics Market Research and Centiment are SurveyMonkey, SurveySparrow, and QuestionPro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018) | Enterprise | Pricing is a frequent trade-off, especially for small businesses | Advanced features and analytics |
| [Centiment](https://www.g2.com/products/centiment/reviews) | 4.9/5 (135) | Small-Business | Transparent and cost-effective pricing | Ease of use and responsive support |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901) | Small-Business | — | Widely recognized for ease of use and broad adoption |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067) | Small-Business | — | User-friendly interface and flexible survey options |
| [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152) | Small-Business | — | Comprehensive survey features and customization |



### Which Survey features should I prioritize when comparing Qualtrics Market Research and Centiment?

Buyers should prioritize Ease of Use, Survey Creation, Customizability, Analytics/Reporting, and Templates when comparing Qualtrics Market Research and Centiment.

- **Ease of Use:** Qualtrics Market Research (296 all-time mentions), Centiment (7 all-time mentions)
- **Survey Creation:** Qualtrics Market Research (246 all-time mentions), Centiment (recent reviews highlight quick setup and intuitive design)
- **Customizability:** Qualtrics Market Research (48 all-time mentions), Centiment (recent reviews note limited advanced customization)
- **Analytics/Reporting:** Qualtrics Market Research (58 all-time mentions for data analysis), Centiment (recent reviews highlight simple analytics but note limitations for deeper research)
- **Templates:** Qualtrics Market Research (60 all-time mentions), Centiment (recent reviews highlight easy template use)



### What are the pros and cons of Qualtrics Market Research vs Centiment?

Qualtrics Market Research's headline strength is advanced features and analytics, while Centiment's is ease of use and responsive support.

- **Qualtrics Market Research strengths:** Advanced features (109 all-time mentions), robust survey creation (246), intuitive interface (99), strong analytics and reporting (48), and high customizability (48).
- **Qualtrics Market Research trade-offs:** Steep learning curve (53), higher pricing (47), limited customization in some areas (47), and survey complexity can be overwhelming for beginners.
- **Centiment strengths:** Ease of use (7), quick setup (6), responsive and helpful customer support (7), intuitive UI (3), and efficient audience targeting.
- **Centiment trade-offs:** Limited advanced customization, some analytics features less robust for deep research, and pricing can be expensive for high-volume or niche audiences.



### Is Qualtrics Market Research or Centiment better for small businesses?

Centiment is better suited for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Qualtrics Market Research:** Largest segment is Enterprise, with reviewers noting advanced features but higher cost and complexity as trade-offs for smaller teams.
- **Centiment:** Largest segment is Small-Business, with reviewers highlighting ease of use, quick setup, and strong support as key benefits for small organizations.



### Which Survey platform has better integrations?

Qualtrics Market Research and Centiment are at parity for integrations, with both products receiving positive but limited recent mentions.

- **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI in recent reviews.
- **Centiment:** Reviewers note easy integration with Qualtrics and mention straightforward integration processes in recent reviews.



### How do Qualtrics Market Research and Centiment compare on customer support?

Centiment outperforms Qualtrics Market Research on Quality of Support by a material margin, with a 1.1-point higher score (9.8 vs 8.7).

- **Qualtrics Market Research:** Reviewers describe support as solid and helpful, with 55 all-time mentions, but note occasional gaps in responsiveness and depth for complex needs.
- **Centiment:** Reviewers consistently praise customer support as responsive, friendly, and proactive, with 7 all-time mentions and frequent recent positive feedback.



### Which is easier to implement, Qualtrics Market Research or Centiment?

Centiment is easier to implement than Qualtrics Market Research, with a 1.0-point higher Ease of Setup score (9.3 vs 8.3).

- **Qualtrics Market Research:** Reviewers note that setup is straightforward for basic surveys but can become complex for advanced features, with a learning curve for new users.
- **Centiment:** Reviewers highlight very easy and quick setup, minimal learning curve, and efficient onboarding for new projects.



### Which product has better Templates?

Qualtrics Market Research has stronger reviewer support for Templates, with more frequent mentions and higher all-time counts.

- **Qualtrics Market Research:** Templates are cited in 60 all-time mentions, with reviewers highlighting the ease of importing and using templates for survey creation.
- **Centiment:** Recent reviews mention easy template use, but no all-time mention count is supplied.



| | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 134 | 3,019 | 

---
## Top Pros & Cons

### Centiment

Pros:
- Helpful (11 reviews)
- Customer Support (9 reviews)

Cons:
- Expensive (3 reviews)
- Survey Issues (3 reviews)

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Centiment | Qualtrics Market Research | 
|---|---|---|
  | **Meets Requirements** | 9.7 (85 reviews) | 8.9 (2516 reviews) | 
  | **Ease of Use** | 9.5 (90 reviews) | 8.5 (2521 reviews) | 
  | **Ease of Setup** | 9.4 (53 reviews) | 8.3 (1070 reviews) | 
  | **Ease of Admin** | 9.9 (35 reviews) | 8.4 (1037 reviews) | 
  | **Quality of Support** | 9.9 (84 reviews) | 8.7 (2190 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (46 reviews) | 8.7 (965 reviews) | 
  | **Product Direction (% positive)** | 9.1 (79 reviews) | 8.1 (2428 reviews) | 

---
## Pricing

### Centiment

#### Entry-Level Pricing

Plan: Professional plan

Price: $450.00 10 Seats Per Month

Key Features:
- AI builder assistant
- CX metrics: NPS & CSAT
- Advanced branching and logic

[Learn more about Centiment](https://www.g2.com/products/centiment/reviews)

#### Free Trial

Yes

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | 8.0/10 | 14 |

#### Administration

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Statistical Process Control** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 
| **Multivariate Analysis** | Not enough data | Not enough data | 
| **What-if Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Bayesian Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Regression Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Statistical Simulation** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Neural Network Modeling** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Association Discovery** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **File Storage** | Not enough data | Not enough data | 
| **Decision Tree** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 12 |

#### Analytics

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | 

#### Customization

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | 8.7/10 | 52 |
| **Qualtrics Market Research** | 8.5/10 | 511 |

#### Survey Management

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Survey Builder** | 9.1 (37 reviews) | 9.0 (457 reviews) | 
| **Customizable Questions** | 9.1 (37 reviews) | 9.1 (455 reviews) | 
| **Templates** | 8.6 (31 reviews) | 8.4 (397 reviews) | 
| **Survey Distribution** | 9.1 (39 reviews) | 8.9 (450 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Question Branching** | 9.2 (39 reviews) | 8.9 (433 reviews) | 
| **Branding** | 8.3 (30 reviews) | 8.5 (395 reviews) | 
| **Multimedia Support** | 8.0 (31 reviews) | 8.5 (359 reviews) | 
| **Multilingual Surveys** | 8.0 (29 reviews) | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Reporting & Analytics** | 8.9 (32 reviews) | 8.5 (453 reviews) | 
| **BI Tools Integration** | 8.1 (26 reviews) | 8.4 (290 reviews) | 
| **Data Exporting** | 9.1 (39 reviews) | 8.7 (440 reviews) | 
| **Permissions** | 9.0 (26 reviews) | 8.5 (386 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Centiment** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Customizable Questions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Face-to-Face** | Not enough data | Not enough data | 
| **Survey Sample Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Phone-Based** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Panel Management** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Paper-Based** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)


**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Centiment | Qualtrics Market Research | 
|---|---|---|
| **Small-Business** | 53.5% | 21.6% | 
| **Mid-Market** | 30.7% | 33.4% | 
| **Enterprise** | 15.7% | 44.9% | 

### By Industry

#### Centiment

- **Higher Education:** 16.5%
- **Marketing and Advertising:** 10.2%
- **Computer Software:** 7.9%
- **Research:** 7.9%
- **Market Research:** 5.5%
- **Consumer Goods:** 4.7%
- **Financial Services:** 3.9%
- **Information Technology and Services:** 3.9%
- **Management Consulting:** 3.1%
- **E-Learning:** 2.4%
- **Other:** 33.9%

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Centiment

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (24030 reviews)
- [Pollfish](https://www.g2.com/products/pollfish/reviews) — 4.6/5 stars (57 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (958 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2067 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (527 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1161 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5631 reviews)

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (24030 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2067 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1161 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (794 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5631 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (958 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (927 reviews)

---
## Top Discussions

### Centiment

- Title: [What is Centiment used for?](https://www.g2.com/discussions/what-is-centiment-used-for) — 1 comment
  > **Top comment:** "Centiment is primarily used as a market research audience platform & survey solution focused on sourcing real"

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/centiment-vs-qualtrics-market-research)