Supercharge profit from every segment and deploy a total revenue management system and profit optimization solution. with Cendyn Guestrev. Total profit optimization: Evaluate and understand your property’s mix of revenue and profit centers holistically and more strategically with up to nine categories of ancillary revenue, custom to your hotel. Dynamic pricing solutions: Guestrev offers open pricing recommendations by room type and market segment. Price each room category independently of overall demand based on factors such as perceived value, guests’ willingness to pay, and dynamic demand and availability indicators. Unlock true guest value: Guestrev employs the most accurate valuation of your guest’s true revenue potential at the segment level. Understand your guest’s willingness to buy, distribution cost – down to market segment and booking channel – and total profitability while on-property. Synchronize PMS data in real time: Forecast accurately, price with certainty, and make quick, agile decisions. Synchronize your PMS data with Guestrev in real time so you can look at the most accurate picture of your data, outside of the standard nightly processing — for smarter decisions powered by a true hotel revenue management system.