Bright Wave is a managed B2B outbound-email lead-generation service in the “Lead Generation Services / Sales Development Outsourcing” category that helps revenue-ready companies create predictable pipeline by owning every operational step between “first touch” and a booked sales call. The platform-plus-service model combines automation with human campaign managers, so clients focus solely on closing deals while Bright Wave handles infrastructure, data, messaging, and hand-off.
Typical users are SMBs, mid-market B2B teams, with capacity to handle enterprise clients as well. Client should already have a clear offer, at least a handful of paying customers, and the internal capacity to run discovery calls. Common use cases include accelerating pipeline without adding headcount, supplementing PPC budgets, and entering new geographic or vertical markets where field reps are not yet present. Engagements begin with strategy and infrastructure setup and usually launch within two weeks of contract signature
Key capabilities:
- End-to-end campaign management – Bright Wave procures and warms up sending domains, builds and validates ICP-aligned lead lists, writes multi-step email sequences, sends at scale, and manages every reply until a meeting is confirmed
- Deliverability & domain-reputation safeguards – Outreach never comes from a client’s primary domain; multiple secondary domains are rotated and monitored to insulate the core brand and maximize inbox placement
- Live performance visibility – Clients receive a dashboard showing emails sent, positive-reply rates, meetings booked, and cohort insights, updated in real time for full transparency
- Seamless calendar integration – Meetings are scheduled directly onto the designated BDR’s or AE’s calendar via tools like Calendly, with a concise briefing that summarizes prior email exchanges and prospect background
- Performance guarantee – If at least five qualified calls are not booked in the first three months, Bright Wave refunds all monthly service fees (industry conditions apply)
Bright Wave’s fully managed approach allows growth-minded B2B companies to add consistent, data-driven outbound capacity—without hiring SDRs, wrestling with deliverability, or diverting resources from core revenue activities.