Boomerang Pricing Overview

Boomerang does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Boomerang's pricing is best suited for two distinct audiences. Mid-market sales teams in computer software, IT services, and marketing benefit most from Boomerang's sales intelligence tier, particularly those using Salesforce and Outreach who need automated job change tracking and champion monitoring without manual prospecting overhead. G2 reviewers from 51–1,000 employee companies in these industries report the highest satisfaction and clearest ROI. For email productivity use cases, Boomerang suits individual professionals and small business users in health, wellness, and events services who need lightweight follow-up reminders, though heavy users will quickly outgrow the free plan and require a paid upgrade.

Boomerang's free version is available but heavily capped, with G2 reviewers consistently flagging a 10-message-per-month credit limit as the primary restriction. This ceiling makes the free tier impractical for business users who rely on Boomerang daily for email scheduling, follow-up reminders, and inbox management. G2 reviewers note that core features like AI email refinement, advanced follow-up automation, and higher-volume scheduling require a paid membership. Boomerang also offers a free trial for prospective users evaluating its sales intelligence capabilities, including job change tracking, CRM enrichment, and Salesforce integration, before committing to a custom enterprise quote.

G2 reviewers are split on Boomerang's value depending on use case. For sales intelligence users tracking job changes and champion movements, ratings cluster at 4.5–5.0, with mid-market reviewers in computer software and IT services citing strong ROI, warm lead quality, and favorable pricing compared to competitors. One G2 reviewer explicitly noted Boomerang's pricing structure was more palatable than larger rivals who quoted based on total CRM contacts rather than potential ROI. For email productivity users, the free plan's 10-message monthly cap draws repeated criticism, with small business reviewers rating Boomerang 3.0–3.5 and flagging the cap as too restrictive for meaningful business use.