Blippar is a pioneering technology company specializing in augmented reality (AR), computer vision, and artificial intelligence (AI). Founded in 2011, Blippar offers a suite of tools and services designed to empower users—from individuals to enterprises—to create, experience, and share immersive AR content accessible directly through mobile browsers and AR headsets. Key Features and Functionality: - Blippbuilder Studio: A user-friendly, no-code platform that enables the creation of AR experiences for the web. Users can design AR content compatible with various devices, access a vast library of 3D models, and publish experiences instantly across the web and social media. The platform supports features like surface, marker, and face tracking, allowing for dynamic and interactive AR projects. - WebAR SDK: A state-of-the-art developer kit that facilitates the integration of AR technology into existing websites. It offers core AR functionalities, including real-time SLAM (Simultaneous Localization and Mapping), marker and face tracking, and compatibility with popular frameworks such as PlayCanvas, A-Frame, and Babylon.js. The SDK also includes a Unity plug-in for seamless WebAR creation. - Studio Services: Blippar's in-house studio team provides expertise in crafting bespoke AR experiences tailored to various industries, including entertainment, tourism, consumer packaged goods (CPG), and education. Their services aim to enhance brand loyalty, user engagement, and conversion rates through innovative AR solutions. Primary Value and User Solutions: Blippar addresses the growing demand for accessible and engaging AR content by offering tools that democratize AR creation. For individuals and businesses without coding experience, Blippbuilder Studio provides an intuitive platform to design and deploy AR experiences effortlessly. Developers seeking advanced capabilities can leverage the WebAR SDK to integrate AR seamlessly into their digital platforms. By bridging the gap between the digital and physical worlds, Blippar enhances user engagement, drives brand awareness, and opens new avenues for interactive storytelling and marketing.