BigCommerce Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps. (40 mentions)

Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience. (21 mentions)

Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management. (14 mentions)

Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly. (12 mentions)

Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience. (11 mentions)

Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements. (12 mentions)

Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features. (11 mentions)

Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features. (9 mentions)

Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments. (7 mentions)

Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality. (7 mentions)

5 Pros or Advantages of BigCommerce

1. Ease of Use

Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps.

See 40 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

2. Customer Support

Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience.

See 21 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

Chloe S.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless to Use with Outstanding Customer Service"

What do you like about BigCommerce?

BigCommerce is very easy to use and customer service is fast

3. Easy Integration

Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management.

See 14 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you like about BigCommerce?

It’s flexible, highly customisable, and can be integrated very easily.

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Easy Search and Editable Storefront, but Copying Across Stores Needs Work"

What do you like about BigCommerce?

easy search functionality, easy editable fields on store front. Fairly good integration to our dispatch system.

4. Product Management

Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly.

See 12 mentions

See Related User Reviews

Abhilasha .

4.0/5

"Robust E-commerce Platform with Room for Improvement"

What do you like about BigCommerce?

I appreciate how BigCommerce keeps our busy online store running smoothly with product listings,pricing rules and order processing all in one place.It

Emilie P.

Mid-Market (51-1000 emp.)

4.0/5

"Comprehensive E-commerce with Multilingual Support"

What do you like about BigCommerce?

I like BigCommerce because it's easy to use, which allows us to do a lot of things right within the webpage. We use it for both our English and French

5. App Integration

Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience.

See 11 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you like about BigCommerce?

I like how BigCommerce makes setting up and managing an online store simple, fast, and flexible. It gives you powerful built-in features, smooth integ

5 Cons or Disadvantages of BigCommerce

1. Limited Customization

Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements.

See 12 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

2. Expensive

Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features.

See 11 mentions

See Related User Reviews

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

Tom L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Website Setup with Tons of Integrations, But Price Could Be Lower"

What do you dislike about BigCommerce?

Nothing really. Its actually a pretty good site to create a website.. If anything id say the price could be a little lower, being Australia i thought

3. Difficult Customization

Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features.

See 9 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

4. Customization Difficulty

Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments.

See 7 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you dislike about BigCommerce?

We find ourselves needing a BigCommerce developer more often than I think should be necessary. Some apps require custom integration, especially if you

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

5. Limited Features

Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality.

See 7 mentions

See Related User Reviews

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

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Lynn L.

accounting specialist

Accounting

Small-Business (50 or fewer emp.)

Originally submitted 2/28/2023

"Accounting Manager"

4.5/5

What do you like best about BigCommerce?

Ease of customers placing orders online. We are integrated with Avalara AvaTax for simplified sales tax calculations. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There is a learning curve to getting everything set up, but it is user-friendly so if you have decent computer skills, it is not too difficult to figure out. Review collected by and hosted on G2.com.

Mansoor K.

Business Analyst II

Mid-Market (51-1000 emp.)

7/11/2025

"Easy to setup and configure at your own"

4.5/5

What do you like best about BigCommerce?

The UI is super friendly and intuitive to configure and the support of Bigcommerce is good as well Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Few very basic features like price list are not available and it need to upgrade to higher subscription plan to get the feature Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

8/19/2025

"So far BC has been very easy and intuitive to learn and use."

3.5/5

What do you like best about BigCommerce?

Easy integrations to other apps, the intuitive nature, flexibility and customization from our previous site. It allowed us to continue to meet our customer needs while also upgrading the experience for new customers. Our account rep Rachelle is very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There are lots of upgrades that still need to happen and assistance with integrating apps suggested. Until now the theme abilities were immature. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

Partnerships with other platforms to assist with theme pages. We are looking into more options for consent pages, as we have an older audience who doesn't understand the accept all. By ignoring it, they become untrackable and we have lost ground in GA4. Feedonomics will be a game changer for us and we are looking forward to using it. Review collected by and hosted on G2.com.

Clari L.

marketing director

Mid-Market (51-1000 emp.)

10/20/2025

"Great for Ecomm, But Customization Was Challenging"

4/5

What do you like best about BigCommerce?

We used this platform for years for our ecomm site and it was great! Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Very limited customization at the time, coding unique features was very difficult. Review collected by and hosted on G2.com.

Tina F.

Marketing Manager

Small-Business (50 or fewer emp.)

Originally submitted 4/30/2024

"BigCommerce Website"

5/5

What do you like best about BigCommerce?

BigCommerce is a great way to easily build your online store. It has a user-friendly backend. And lots of built-in functionality, theme options to customize the website design and features. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

The BC basic package can be limited. Add-ons are needed in order to get extra features and functionality. Review collected by and hosted on G2.com.

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

Originally submitted 11/15/2021

"An Alternative to Shopify for Medium to Large Businesses"

4.5/5

What do you like best about BigCommerce?

It's user friendly UI and very intuitive. Customers really like it. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

We've managed to get the most out of BigCommerce the last few years with no current bottlenecks. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

We are solving customers being able to generate their own quotes. Our sales team is so busy and customers are constantly asking for quotes. This will take a lot off the sales team and allow them to process more POs. Also will be easier for the customer rather than communicate to people to change the quote up for them Review collected by and hosted on G2.com.

Doug W.

Webmaster

Small-Business (50 or fewer emp.)

Originally submitted 12/14/2021

"Easy to manage shopping cart - but poor static page management."

3/5

What do you like best about BigCommerce?

No need for many third-party apps—BigCommerce includes tools like product reviews, coupons, multi-currency, and SEO-friendly URLs right out of the box. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Unexpected cost increases can hit growing businesses hard. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/19/2025

"Exceptional Service to Wreaths Across America"

5/5

What do you like best about BigCommerce?

Our quarterly meetings with Rachelle and team are very informative. She is always on top of our needs and her response and dedication to our needs is top notch. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I manage our customer operations team and do not get to work inside Big Commerce from an IT standpoint. I really do not have anything to respond with. I do know recently our coupon codes have been an issue. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

Originally submitted 11/10/2022

"Great online selling platform with a few shortcomings"

3.5/5

What do you like best about BigCommerce?

The simplicity and ease of use make Big Commerce the best in my opinion. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There is no way to optimize shipping for orders without a $200 per month add on app. The lack of this turns customers away due to shipping being crazy expensive when there are multiple items to an order. This feature is included with Shopify. Review collected by and hosted on G2.com.

Priyanka J.

Application Support Lead @ Eli-Lily

Mid-Market (51-1000 emp.)

7/8/2025

"BigCommerce Review"

4.5/5

What do you like best about BigCommerce?

1) I like the most that the platform has no-code or low code functionality.

2) The platform does integrate with every system and various built-in APIs for various scenarios covering B2B and B2C markets. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I dislike that if they are making any beta changes, please provide documents earlier and maybe a demo to be ready for the implementations. Review collected by and hosted on G2.com.