BigCommerce Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps. (40 mentions)

Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience. (21 mentions)

Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management. (14 mentions)

Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly. (12 mentions)

Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience. (11 mentions)

Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements. (12 mentions)

Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features. (11 mentions)

Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features. (9 mentions)

Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments. (7 mentions)

Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality. (7 mentions)

5 Pros or Advantages of BigCommerce

1. Ease of Use

Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps.

See 40 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

2. Customer Support

Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience.

See 21 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

Chloe S.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless to Use with Outstanding Customer Service"

What do you like about BigCommerce?

BigCommerce is very easy to use and customer service is fast

3. Easy Integration

Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management.

See 14 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you like about BigCommerce?

It’s flexible, highly customisable, and can be integrated very easily.

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Easy Search and Editable Storefront, but Copying Across Stores Needs Work"

What do you like about BigCommerce?

easy search functionality, easy editable fields on store front. Fairly good integration to our dispatch system.

4. Product Management

Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly.

See 12 mentions

See Related User Reviews

Abhilasha .

4.0/5

"Robust E-commerce Platform with Room for Improvement"

What do you like about BigCommerce?

I appreciate how BigCommerce keeps our busy online store running smoothly with product listings,pricing rules and order processing all in one place.It

Emilie P.

Mid-Market (51-1000 emp.)

4.0/5

"Comprehensive E-commerce with Multilingual Support"

What do you like about BigCommerce?

I like BigCommerce because it's easy to use, which allows us to do a lot of things right within the webpage. We use it for both our English and French

5. App Integration

Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience.

See 11 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you like about BigCommerce?

I like how BigCommerce makes setting up and managing an online store simple, fast, and flexible. It gives you powerful built-in features, smooth integ

5 Cons or Disadvantages of BigCommerce

1. Limited Customization

Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements.

See 12 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

2. Expensive

Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features.

See 11 mentions

See Related User Reviews

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

Tom L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Website Setup with Tons of Integrations, But Price Could Be Lower"

What do you dislike about BigCommerce?

Nothing really. Its actually a pretty good site to create a website.. If anything id say the price could be a little lower, being Australia i thought

3. Difficult Customization

Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features.

See 9 mentions

See Related User Reviews

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

4. Customization Difficulty

Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments.

See 7 mentions

See Related User Reviews

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you dislike about BigCommerce?

We find ourselves needing a BigCommerce developer more often than I think should be necessary. Some apps require custom integration, especially if you

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

5. Limited Features

Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality.

See 7 mentions

See Related User Reviews

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

NIKHIL A.

Enterprise (> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

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Sarah G.

Web Developer

Mid-Market (51-1000 emp.)

6/30/2025

"Great Ecommerce Platform for B2B Companies"

4.5/5

What do you like best about BigCommerce?

The support from BigCommerce has been great along with the features that get rolled out in the B2B space. We spent an extensive time choosing the right platform and we made the best decision going with BigCommerce. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I dislike the page builder if you are using the out of the box front-end. If you go headless there is a lot more flexibility but more difficult to maintain. I believe they are solving this issue with catalyst and makeshift. Review collected by and hosted on G2.com.

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Verified User in Furniture

Small-Business (50 or fewer emp.)

Originally submitted 1/15/2022

"Decent Ecommerce Platform"

2/5

What do you like best about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Shopify is a better option for 99% of ecommerce clients. Review collected by and hosted on G2.com.

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Mike M.

VP of Commercial

Mid-Market (51-1000 emp.)

Originally submitted 7/30/2025

"Good, Responsive Company with Nice B2B Features"

4/5

What do you like best about BigCommerce?

Super user friendly with intuitive interface that doesn't require coding. Customer Support is solid and timely. Uptime is consistent and above standard. They bought bundle B2B which really upgraded their B2B functionality. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Still very much a B2C platform. Upgrades on integrating B2B will be key to their growth in that space. Review collected by and hosted on G2.com.

Anthony B.

Senior Systems Engineer

Computer & Network Security

Mid-Market (51-1000 emp.)

2/19/2026

"Flexible, Highly Customisable, and Easy to Integrate"

4.5/5

What do you like best about BigCommerce?

It’s flexible, highly customisable, and can be integrated very easily. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work. Review collected by and hosted on G2.com.

Louise M.

Online administrator

Small-Business (50 or fewer emp.)

Originally submitted 8/29/2024

"Big Commerce - great platform even for beginners"

5/5

What do you like best about BigCommerce?

Great technical assistance, we recently had a card attacking incident and we were given some good advice Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

If there was an option to block a specific user's email from attempting abandoned orders when checking if credit cards work, this would be great as an extra fraud protection Review collected by and hosted on G2.com.

Omar C.

Head Of Ecommerce

Small-Business (50 or fewer emp.)

12/9/2025

"Perfect Open Source Solution for Simple Projects"

4/5

What do you like best about BigCommerce?

I like it because it's open source and a good choice for starting something small that doesn't require too much configuration. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

You need to rely on a developer full time. Review collected by and hosted on G2.com.

Brian T.

Mid-Market (51-1000 emp.)

8/19/2025

"One of the easiest deployments of any platform"

5/5

What do you like best about BigCommerce?

I love how much is out-of-box with regard to curated services. While competitors offer large ecosystems of apps, we find that more time is spent regretting our apps whereas BigCommerce is very buttoned up. Less to worry about. The custom service is incredible. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Although the apps are great, there are fewer, so we need to either turn to third parties or custom build our own. It's not a deal breaker by any means, but I'm sure this will grow in time. Review collected by and hosted on G2.com.

Chloe S.

Digital Marketing Coordinator

Mid-Market (51-1000 emp.)

12/15/2025

"Effortless to Use with Outstanding Customer Service"

5/5

What do you like best about BigCommerce?

BigCommerce is very easy to use and customer service is fast Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Product description editing is a bit tricking and could be improved. You have to get the spacing just right for it to look good. Review collected by and hosted on G2.com.

Noah R.

Marketing Director

Small-Business (50 or fewer emp.)

12/16/2025

"Exceptionally User-Friendly and Accessible for All Skill Levels"

4.5/5

What do you like best about BigCommerce?

The user-friendly nature is my favorite thing! I don't need a great level of experience to work in it. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Some of the random errors we encounter are frustrating. Have not gotten much solutions from support even though they are very prompt. Review collected by and hosted on G2.com.