--- title: BigCommerce Reviews meta\_title: 'BigCommerce Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 580 reviews by the users' company size, role or industry to find out how BigCommerce works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 580 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

### BigCommerce Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **ease of use** of BigCommerce, highlighting its straightforward setup and seamless integration capabilities. [(40 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347675&qs=pros-and-cons#reviews)

Users commend the **top-notch customer support** of BigCommerce, appreciating their responsiveness and dedication to needs. [(21 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347701&qs=pros-and-cons#reviews)

Users enjoy the **easy integration** features of BigCommerce, seamlessly connecting with various systems and tools. [(14 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345194&qs=pros-and-cons#reviews)

Users praise BigCommerce for its **user-friendly interface and built-in features** , making online store creation seamless and effective. [(12 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345788&qs=pros-and-cons#reviews)

Users value the **easy app integration** of BigCommerce, enhancing their store management and analytics capabilities effortlessly. [(11 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345393&qs=pros-and-cons#reviews)

Users experience **limited customization** options in BigCommerce, hindering their ability to tailor their store effectively. [(12 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1344852&qs=pros-and-cons#reviews)

Users find BigCommerce **expensive** , suggesting that lower pricing would enhance accessibility and customer satisfaction. [(11 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1346704&qs=pros-and-cons#reviews)

Users struggle with **difficult customization** , facing limited options for personalizing their BigCommerce experience effectively. [(9 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345548&qs=pros-and-cons#reviews)

Users face **customization difficulties** with BigCommerce, struggling to achieve unique designs and features for their stores. [(7 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345117&qs=pros-and-cons#reviews)

Users face **limited features** on BigCommerce, often needing third-party apps and significant customizations, leading to switching platforms. [(7 mentions)](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1344881&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of BigCommerce

##### 1. Ease of Use

Users value the **ease of use** of BigCommerce, highlighting its straightforward setup and seamless integration capabilities.
[
See 40 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347675&qs=pros-and-cons#reviews)

See Related User Reviews

PS

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

##### 2. Customer Support

Users commend the **top-notch customer support** of BigCommerce, appreciating their responsiveness and dedication to needs.
[
See 21 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347701&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Decent Ecommerce Platform"

What do you like about BigCommerce?

Decent live chat support. Easier to use compared to Woocommerce or Magento.

 ![Chloe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chloe S.")
CS

Chloe S.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless to Use with Outstanding Customer Service"

What do you like about BigCommerce?

BigCommerce is very easy to use and customer service is fast

##### 3. Easy Integration

Users enjoy the **easy integration** features of BigCommerce, seamlessly connecting with various systems and tools.
[
See 14 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345194&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anthony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony B.")
AB

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you like about BigCommerce?

It’s flexible, highly customisable, and can be integrated very easily.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Easy Search and Editable Storefront, but Copying Across Stores Needs Work"

What do you like about BigCommerce?

easy search functionality, easy editable fields on store front. Fairly good integration to our dispatch system.

##### 4. Product Management

Users praise BigCommerce for its **user-friendly interface and built-in features** , making online store creation seamless and effective.
[
See 12 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345788&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Abhilasha .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhilasha .")
A

Abhilasha .

4.0/5

"Robust E-commerce Platform with Room for Improvement"

What do you like about BigCommerce?

I appreciate how BigCommerce keeps our busy online store running smoothly with product listings,pricing rules and order processing all in one place.It

 ![Emilie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emilie P.")
EP

Emilie P.

Mid-Market (51-1000 emp.)

4.0/5

"Comprehensive E-commerce with Multilingual Support"

What do you like about BigCommerce?

I like BigCommerce because it's easy to use, which allows us to do a lot of things right within the webpage. We use it for both our English and French

##### 5. App Integration

Users value the **easy app integration** of BigCommerce, enhancing their store management and analytics capabilities effortlessly.
[
See 11 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345393&qs=pros-and-cons#reviews)

See Related User Reviews

PS

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you like about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use.

 ![NIKHIL A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NIKHIL A.")
NA

NIKHIL A.

Enterprise (\> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you like about BigCommerce?

I like how BigCommerce makes setting up and managing an online store simple, fast, and flexible. It gives you powerful built-in features, smooth integ

### 5 Cons or Disadvantages of BigCommerce

##### 1. Limited Customization

Users experience **limited customization** options in BigCommerce, hindering their ability to tailor their store effectively.
[
See 12 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1344852&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anthony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony B.")
AB

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

 ![Chad G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad G.")
CG

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

##### 2. Expensive

Users find BigCommerce **expensive** , suggesting that lower pricing would enhance accessibility and customer satisfaction.
[
See 11 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1346704&qs=pros-and-cons#reviews)

See Related User Reviews

 ![NIKHIL A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NIKHIL A.")
NA

NIKHIL A.

Enterprise (\> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

 ![Tom L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom L.")
TL

Tom L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Website Setup with Tons of Integrations, But Price Could Be Lower"

What do you dislike about BigCommerce?

Nothing really. Its actually a pretty good site to create a website.. If anything id say the price could be a little lower, being Australia i thought

##### 3. Difficult Customization

Users struggle with **difficult customization** , facing limited options for personalizing their BigCommerce experience effectively.
[
See 9 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345548&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anthony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony B.")
AB

Anthony B.

Mid-Market (51-1000 emp.)

4.5/5

"Flexible, Highly Customisable, and Easy to Integrate"

What do you dislike about BigCommerce?

Creating custom themes can be difficult, and the B2B side still needs some work.

 ![Chad G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad G.")
CG

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

##### 4. Customization Difficulty

Users face **customization difficulties** with BigCommerce, struggling to achieve unique designs and features for their stores.
[
See 7 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1345117&qs=pros-and-cons#reviews)

See Related User Reviews

PS

Phil S.

Mid-Market (51-1000 emp.)

4.5/5

"Effortless App Integration on an Intuitive Platform"

What do you dislike about BigCommerce?

We find ourselves needing a BigCommerce developer more often than I think should be necessary. Some apps require custom integration, especially if you

 ![Chad G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad G.")
CG

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

##### 5. Limited Features

Users face **limited features** on BigCommerce, often needing third-party apps and significant customizations, leading to switching platforms.
[
See 7 mentions
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1344881&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Chad G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad G.")
CG

Chad G.

Small-Business (50 or fewer emp.)

2.0/5

"Straightforward for Basics, but Limited Features and Unresolved Support Issues"

What do you dislike about BigCommerce?

Lack of functionality, lack of reputable third party apps and plugins, a requirement for many theme customizations to meet business and marketing need

 ![NIKHIL A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NIKHIL A.")
NA

NIKHIL A.

Enterprise (\> 1000 emp.)

4.0/5

"Effortless Store Setup with Powerful Features"

What do you dislike about BigCommerce?

I dislike that BigCommerce can feel limiting with its design customization and that some advanced features require extra apps or higher-tier plans, wh

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

12/11/2025

"Effortless and Fast Platform Experience"

5/5

What do you like best about BigCommerce?

I find the platform is easy to use and quick. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Hard limits on variant quantity and hurt some business models. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

Big commerce allows us to easily offer our products to customers online. We have a large catalog of products that are on the platform. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Lynn L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lynn L.")
LL

Lynn L.

accounting specialist

Accounting

Small-Business (50 or fewer emp.)

2/28/2023

"Accounting Manager"

4.5/5

What do you like best about BigCommerce?

Ease of customers placing orders online. We are integrated with Avalara AvaTax for simplified sales tax calculations. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There is a learning curve to getting everything set up, but it is user-friendly so if you have decent computer skills, it is not too difficult to figure out. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

Bringing online customers to our store front. We can run special promotions or offer coupon codes. It also lets us know if there are abandoned carts. Review collected by and hosted on G2.com.

Show More

7/25/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Mansoor K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mansoor K.")
MK

Mansoor K.

Business Analyst II

Mid-Market (51-1000 emp.)

7/11/2025

"Easy to setup and configure at your own"

4.5/5

What do you like best about BigCommerce?

The UI is super friendly and intuitive to configure and the support of Bigcommerce is good as well Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Few very basic features like price list are not available and it need to upgrade to higher subscription plan to get the feature Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

I take the requirements for my clients who cant setup their stores and since the BigCommerce platform is relatively simple, I do most of the configuration saving on resources. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic Review from User Profile

 ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages")
AF

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

8/19/2025

"So far BC has been very easy and intuitive to learn and use."

3.5/5

What do you like best about BigCommerce?

Easy integrations to other apps, the intuitive nature, flexibility and customization from our previous site. It allowed us to continue to meet our customer needs while also upgrading the experience for new customers. Our account rep Rachelle is very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There are lots of upgrades that still need to happen and assistance with integrating apps suggested. Until now the theme abilities were immature.. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

Partnerships with other platforms to assist with theme pages. We are looking into more options for consent pages, as we have an older audience who doesn't under stand the accept all. By ignoring it, they become untrackable and we have lost ground in GA4. Feedonomics will be a game changer for us and we are looking forward to using it. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

CL

Clari L.

marketing director

Mid-Market (51-1000 emp.)

10/20/2025

"Great for Ecomm, But Customization Was Challenging"

4/5

What do you like best about BigCommerce?

We used this platform for years for our ecomm site and it was great! Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Very limited customization at the time, coding unique features was very difficult. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

This platform enables us to showcase our products directly to our customers and gives them the opportunity to shop with ease. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

TF

Tina F.

Marketing Manager

Small-Business (50 or fewer emp.)

4/30/2024

"BigCommerce Website"

5/5

What do you like best about BigCommerce?

BigCommerce is a great way to easily build your online store. It has a user-friendly backend. And lots of built-in functionality, theme options to customize the website design and features. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

The BC basic package can be limited. Add-ons are needed in order to get extra features and functionality. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

E-commerce sales Review collected by and hosted on G2.com.

Show More

7/23/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology")
UB

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

11/15/2021

"An Alternative to shopify for medium to large businesses"

4.5/5

What do you like best about BigCommerce?

It's user friendly UI and very intuitive. Customers really like it. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

We've managed to get the most out of BigCommerce the last few years with no current bottlenecks. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

We are solving customers being able to generate their own quotes. Our sales team is so busy and customers are constantly asking for quotes. This will take a lot off the sales team and allow them to process more POs. Also will be easier for the customer rather than communicate to people to change the quote up for them Review collected by and hosted on G2.com.

Show More

7/23/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Doug W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Doug W.")
DW

Doug W.

Webmaster

Small-Business (50 or fewer emp.)

12/14/2021

"Easy to manage shopping cart - but poor static page management."

3/5

What do you like best about BigCommerce?

No need for many third-party apps—BigCommerce includes tools like product reviews, coupons, multi-currency, and SEO-friendly URLs right out of the box. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Unexpected cost increases can hit growing businesses hard. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

I maintain a customers BigCommerce site who moved from another platform. Customer prefers ease of setup. Review collected by and hosted on G2.com.

Show More

7/28/2025
Current UserValidated ReviewerIncentivizedSource: Organic

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
AN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/19/2025

"Exceptional Service to Wreaths Across America"

5/5

What do you like best about BigCommerce?

Our quarterly meetings with Rachelle and team are very informative. She is always on top of our needs and her response and dedication to our needs is top notch. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I manage our customer operations team and do not get to work inside Big Commerce from an IT standpoint. I really do not have anything to respond with. I do know recently our coupon codes have been an issue. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

As the manager of the Customer Operations Team during our "season", Big Commerce provides easy review of orders for the team. We operate with two systems in house and BC provides the ease of use. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
UR

Verified User in Retail

Small-Business (50 or fewer emp.)

11/10/2022

"Great online selling platform with a few shortcomings"

3.5/5

What do you like best about BigCommerce?

The simplicity and ease of use make Big Commerce the best in my opinion. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There is no way to optimize shipping for orders without a $200 per month add on app. The lack of this turns customers away due to shipping being crazy expensive when there are multiple items to an order. This feature is included with Shopify. Review collected by and hosted on G2.com.

What problems is BigCommerce solving and how is that benefiting you?

I can easily list new items and place them on my website, Ebay, Amazon and Facebook Marketplace. Review collected by and hosted on G2.com.

Show More

7/28/2025
Current UserValidated ReviewerIncentivizedSource: G2 invite

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##### Categories on G2

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