BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00

Usage Based Per Month

Pro

$219.00

Usage Based Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5(961)

View All Alternatives

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BenchmarkONE Integrations

(37)

Integration information sourced from real user reviews.

Show More Integrations

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and advertising: A prominent use case among positive reviewers.
Industry — Information technology and software: Also represented in positive feedback.
Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Also reported
1–3 months	Also reported
3–6 months or longer	Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.

More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
Greater email design flexibility: Make templates and the email builder easier to customize and format.
More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
Broader integrations: Connect more directly with the other business applications teams rely on.

G2 reviews are authentic and verified.

Here's how.

Lorant L.

Head Of Marketing

Information Technology and Services

Small-Business (50 or fewer emp.)

9/2/2019

"Hatchbuck will help us easily control and organize our sales work. "

5/5

What do you like best about BenchmarkONE?

So far it is very easy to use, and did not experience any bug. We are able to tag and comfortable organise our partners and leads. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The frontend could be more nice (vivid, colourful), but on the other hand it helps to navigate easily. Review collected by and hosted on G2.com.

Verified User in Government Relations

Small-Business (50 or fewer emp.)

11/12/2019

"My Hatchbuck"

3.5/5

What do you like best about BenchmarkONE?

The interface is easy to learn and convenient to use. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Limited filters for cross-referencing clients / inability to open more than one client window at a time Review collected by and hosted on G2.com.

Stephen W.

CEO

Internet

Small-Business (50 or fewer emp.)

11/29/2018

"Excellent tool for small/medium size business"

5/5

What do you like best about BenchmarkONE?

I really appreciate the toolset, and the templates and guidance they provide, The ability to set up campaigns and tasks based on website activity has given us insights into real-time feedback on the effectiveness of our site and systems. Ask for help - they are very responsive with ideas and best practices you can use right away. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The downside is managing all of the automations - it's easy to get carried away, particularly when you're initially setting up, having the system generate tasks as checkpoints, rather than things that actually require attention. Going back and modifying that later and updating can be an intricate process. Take your time early to design touch points and in the campaigns and response process and you'll save this challenge altogether. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Take your time when setting up and carefully map out your campaigns and match them to your forms and website interactions. Make sure that, if you find yourself sending the same response emails over and over manually, you have a concerted effort to get those into HB so you can automate that response. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We have fully automated our sales and follow-up systems with Hatchbuck. We have made many, many sales from our site that were fully automated and managed by the HB system. It's helped immensely in getting our arms around our sales processes. Review collected by and hosted on G2.com.

Verified User in E-Learning

Small-Business (50 or fewer emp.)

11/30/2018

"Hatchbuck is Flexible enough to serve all our needs"

5/5

What do you like best about BenchmarkONE?

Hatchbuck allows us to easily add and change roles of our clients. We utilize tags and custom user fields readily. The ability to sort by more than one value is very important to us. The ability to have filtered contacts and companies allow for more specific, targeted, marketing. We also enjoy the ability to merge HB with our own accounting database in real time. The addition of Zappier's Zapps has also made it more user friendly. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Although it is not completely intuitive, there are lots of great videos and support pages to use when first getting started. Once you get started, finding the little tricks are easy. The monthly webinars also help to find out tricks others are using to make work flow faster. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Hatchbuck offers a variety of flexibility for using this platform. Utilizing the tags, notes, tasks, and custom fields will allow you to take the basic program and craft it to fit your needs. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We are attempting to create more personalized marketing emails and the ability to add tags, custom fields, and notes allows for this to happen when more than one person may need to contact that customer. Review collected by and hosted on G2.com.

Andrew G.

Managing Director

Design

Small-Business (50 or fewer emp.)

3/28/2019

"Slick - easy to use - great support - tags are a dream!"

5/5

What do you like best about BenchmarkONE?

Loving the tag features so i can segment my contacts and then be really focused how i communicate with them.. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

... erm...couple of email template issues but HB upgraded to different systems which deleted that issue. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/25/2019

"Nice break"

3/5

What do you like best about BenchmarkONE?

I like that it is user friendly as opposed to other CRM/Marketing products we have looked at. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

It needs to be company driven NOT just contact driven. While I get that it is easier to market to contacts, not every business is set up to market to individuals. Our primary market is dentist. The dentist IS the company not just the contact. We have to get creative to make it work. Review collected by and hosted on G2.com.

Verified User in Printing

Mid-Market (51-1000 emp.)

11/29/2018

"Great product though some tweaks would be good"

3.5/5

What do you like best about BenchmarkONE?

We find it very easy to setup marketing campaigns, enter in information, manage contacts, pitch new products and gain valuable feedback from our clients and prospects. Vendors also seem to like what we do and hearing about it through drip emails from Hatchbuck. I used to use Survey Monkey and got terrible results from it. Then we moved over to Constant Contact and we were scolded (literally) every time we sent out an email. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Does more than I need which makes me feel like I should do more with it. I would love to use Hatchbuck as a CRM but I'm not sure it's robust enough for that purpose. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/23/2019

"Hatchbuck has helped my clients greatly!"

5/5

What do you like best about BenchmarkONE?

Hatchbuck is easy to use and solves many problems our clients were having. It offers a great system for automated marketing and a CRM system that is customizable to your specific needs. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The set up does take some time, especially the first time you use it. Like anything, there is a learning curve. Review collected by and hosted on G2.com.

Amanda L.

Founder

Small-Business (50 or fewer emp.)

11/29/2018

"Powerful tool for a reasonable price."

4/5

What do you like best about BenchmarkONE?

I love the personalization, tagging, automation, and lead scoring options. The automatic lead scoring is really nice -- I can set specific rules for customer behaviors that adjust their score up or down, giving me a big-picture view of who's interested and who's not. Their customer service is fantastic as well, and they're always looking for ways to improve. I'm also impressed with their partnerships -- their partnership with HelloBar enabled me to use HelloBar for free, which has helped with conversions on my site. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The interface is a little clunky and takes time to process, but this is something I imagine they'll improve in time. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

4/25/2019

"The Ease and Features of High-Dollar CRMs with Low-Dollar Price"

4.5/5

What do you like best about BenchmarkONE?

The user interface is well thought out meaning finding something is quick. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Forms, especially iframes, when integrating into existing websites, is not great. Need more custom design options: button styles, borderless layouts, fully width (100% rather than a pixel width), etc. Review collected by and hosted on G2.com.