BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00

Usage Based Per Month

Pro

$219.00

Usage Based Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5(961)

View All Alternatives

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BenchmarkONE Integrations

(37)

Integration information sourced from real user reviews.

Show More Integrations

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and advertising: A prominent use case among positive reviewers.
Industry — Information technology and software: Also represented in positive feedback.
Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Also reported
1–3 months	Also reported
3–6 months or longer	Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.

More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
Greater email design flexibility: Make templates and the email builder easier to customize and format.
More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
Broader integrations: Connect more directly with the other business applications teams rely on.

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Sarah S.

Managing Director

Small-Business (50 or fewer emp.)

4/25/2019

"A great asset to our organization"

4/5

What do you like best about BenchmarkONE?

As we work to launch a new software, Hatchbuck has been instrumental in setting up our sales pipelines, assigning leads, and closing deals. Hatchbuck has a great price point and we look forward to seeing our network grow! I highly recommend the software for any organization looking to set up their sales pipeline. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I don't like that we have to manually update leads once someone signs on to our software. It's an extra step that may become cumbersome as more deals close. In addition, social media integration would be great. Review collected by and hosted on G2.com.

Nicci T.

Manager, Customer Success

Mid-Market (51-1000 emp.)

4/3/2019

"Missed it so much!"

5/5

What do you like best about BenchmarkONE?

TAGGING!! Full disclosure, I used to work at Hatchbuck. At my new position, we were using Hubspot, and I missed the tagging feature from Hatchbuck SO much. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

If/Then scenarios would be great in the campaigns feature. However, you can really get around this using actions other places (like links in emails). Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

When in doubt, use tags (or ask support- they are great!) Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We use Hatchbuck for our customer campaigns. This allows us to have more consistent follow up and makes sure that we don't leave any of our customers hanging. We used Hubspot workflows for a while also... but switching to Hatchbuck saved us major $$ and with Hatchbuck +Zapier, I feel like we are getting more usage and automation that we were with Hubspot. Review collected by and hosted on G2.com.

Michael W.

Owner

Small-Business (50 or fewer emp.)

4/25/2019

"All in all a good starter email platform"

4/5

What do you like best about BenchmarkONE?

It's easy to get started and to implement. You don't have a lot of experience building email templates or campaigns and their support is always willing to help out. Their onboarding has worked well for all my clients that use Hatchbuck. Additionally, they are not super strict on purchased lists as long as you do some verifications first to make sure you keep the bounce rate down. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Over the years there have been some changes, design and functionality changes and that haven't always gone as smoothly as they should have. The Opens and Click stats aren't always correct or inflated due to firewall issue possibly that other platforms have worked out how to account for. This can inflate the success rate of a campaign and at times it has been pretty significant. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

I would make sure you look at what other integrations you want. If you don't want to have too many complicated integrations with phone systems and accounting systems this is a great system for small and medium size companies. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

So for us, we are a consultant and help other companies implement and manage Hatchbuck. The main benefit for us is that it's easy and fast to get implement and that results in a lower consulting fee for our clients. As we work with a few clients with various goals we have learned a fair bit about hatchbuck and have a great relationship with their support. Review collected by and hosted on G2.com.

Eric G.

Technical & Business Development Director

Small-Business (50 or fewer emp.)

4/23/2019

"Hatchbuck. Perfect combination of CRM and Email-Marketing"

4/5

What do you like best about BenchmarkONE?

As a small company, too many pieces can be overwhelming. Hatchbuck answers that need by giving us many tools (email, CRM, web integration). I like having one point of contact that answers all my questions. Probably their Automated Email System is the best part of the package because it lets a small company perform like a larger one. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Hatchbuck requires a lot of time to reach into the contacts, find the contact, update the contact. My company gets a phone call and has to respond immediately. Having to dig through screen after screen to arrive at a contact is cumbersome. Another note, Zapier is a great way to get apps to communicate. So an easier meet and greet app for the customer is linked back to the contacts in Hatchbuck...works perfectly. But the Deals section of Hatchbuck should be easily triggered as well. Currently the Deals page is very limited in automation so I have not been able to convince my sales team to use that section of Hatchbuck. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

You need to decide what it is you need most for your company. My needs were a CRM and Email Marketing...Hatchbuck is a perfect fit Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Main solution is historical. Triggering emails to revisit old clients or lost clients. This is the key...followup...to any successful company. The fruit that hangs higher in the tree takes more effort to reach. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

4/23/2019

"Great Affordable Tool for Marketing Automation"

5/5

What do you like best about BenchmarkONE?

Hatchbuck has plenty of nice features for the spend. While it does not have the full scale of the larger marketing automation systems, it has a great toolbox of automated features for a very affordable price. It is not trying to compete with the large automation systems that cost tens of thousands of dollars, but rather offers a great set of tools at an even better price. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Reporting is slow when crunching for a larger report. If you send a lot of emails, your email reports take a long time to churn and generate. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Take advantage of the promotion to increase your maximum contact count if this is still available. We were able to secure a 30% increase in contacts based on this promotion. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

As a non-profit, we want a way to communicate to our potential donors and score our contacts to see who is interacting with our content and website. Hatchbuck allows us to understand who is connecting and who is not. Review collected by and hosted on G2.com.

C.J. E.

CEO & Founder

Information Technology and Services

Small-Business (50 or fewer emp.)

4/22/2019

"Great SMB alternative to "Confusionsoft"!"

4/5

What do you like best about BenchmarkONE?

Hatchbuck is very easy to use. It covers all of the bases on what 99% of all B2B SMB's needs in a CRM and email marketing platform. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Company records could be a bit more robust, but they are constantly improving them, and you can accomplish a lot with custom fields. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

If you are serious about marketing automation for your SMB, look at Hatchbuck. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

I needed a CRM with a built-in email automation platform that was easy to use. Hatchbuck is that system. After spending almost 6 months trying to get "confusionsoft" to work the way I wanted it to, I finally scrapped it and went with Hatchbuck. I DO NOT regret my decision. Review collected by and hosted on G2.com.

Kevin M.

President

Small-Business (50 or fewer emp.)

4/22/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Hatchbuck Enables Entrepreneurs to Grow Their Businesses!"

5/5

What do you like best about BenchmarkONE?

Hatchbuck makes it easy to build automated email campaigns the Nurture Prospects, Upsell and Crossell Customers and Engage New Prospects in a compelling and 1:1 way! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The Form design tool could be better. From what I hear, they are working on this right now! Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Make sure you have a plan for what types of Lead Nurture, Prospect Nurture and Client Nurture email campaigns you intend to execute before you begin implementation - this will make everything go more smoothly. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We are automating our business and those of our clients so they can scale and grow rapidly. Our clients love the platform and many have seen substantial growth in their businesses. Review collected by and hosted on G2.com.

Laurie O.

President

Small-Business (50 or fewer emp.)

11/12/2019

"Hatchbuck is a great tool for my business"

4.5/5

What do you like best about BenchmarkONE?

Hatchbuck is easy to use and is a comprehensive CRM tool. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I don't think I am using Hatchbuck to its full potential and need more education to do so. Review collected by and hosted on G2.com.

Kristin S.

Business Director

Small-Business (50 or fewer emp.)

4/22/2019

"Hatchbuck Success"

5/5

What do you like best about BenchmarkONE?

The interface is very user-friendly and makes navigating simple. I also love the team at HB...they always take on any challenge we give them and are there to help whenever we need it! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Hmmm...it would be nice if we didn't have to use a 3rd party to connect our calendar but we are still able to do so with Zapier. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Worth every penny and you aren't locked into a contract which makes it easy to try out. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Hatchbuck has worked hard to develop a custom ROI report for us that no other CRM has been able to tackle! This is a huge benefit. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

8/28/2019

"Not that great..."

2/5

What do you like best about BenchmarkONE?

It's better than MailChimp for email campaigns. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Absolutely zero redundancy plan in place. It took Hatchbuck two or three days to be fully up and running again when their network went down. Tool is NOT a good use for a CRM and requires way too many clicks to get to your end goal. Review collected by and hosted on G2.com.

Response from Jessica Lunk of BenchmarkONE

Hi there! We appreciate your feedback and understand your frustration. Back in July we did experience an outage, however we did have a redundancy plan in place at that time. Unfortunately, we experienced a server failure that compromised the redundant database copy. We take outages extremely seriously, and are taking steps in September to further strengthen our redundancy plan. Regarding deliverability, we know that getting to the inbox is your top priority, and we’re sorry to hear you are not having optimal results. We are happy to further consult with you on deliverability as well as share more details on our redundancy plan moving forward. You can reach out to our team at support@hatchbuck.com to connect!