BenchmarkONE Reviews & Product Details

Using tags and automations are simple. Maybe too simple for some Review collected by and hosted on G2.com.

The main question should be what don't I dislike? For a "CRM & Email Marketing" tool, Hatchbuck doesn't even come close to having the basics.

* Menus and UIs are sometimes incredibly hard to see because of how light EVERYTHING is (even for those with 20/20 vision)

* Doesn't have reoccurring tasks for sales reps (our CRM from 1998 had that!)

* Doesn't let you select a primary contact without creating a custom field yourself (again, 1998 CRM had that)

* Can't even add a contact on the mobile site - and having a mobile site for our outsides sales reps was the #1 REASON we went with Hatchbuck

* Reports are incredibly lackluster; some let you actually click into the report to see what contacts are on a campaign, who clicked, etc, but not all. It's a complete guessing game on what reports are ACTUALLY useful

* Can't sort by user tasks from the contact or company screen

* Very very VERY contact and B2C focused. We can do purchases, but can't customize anything in that space. Absolute dealbreaker for us as a B2B service company

* Incredibly buggy email and form builders. Just earlier my form refused to delete a field I tried to get rid of. Then it refused to edit a field I wanted to keep and deleted it!

* Forms aren't mobile-friendly, especially if embedding into a webpage

* Doesn't let you handle email preferences without designing it yourself or using a different problem.

The last one with email preferences was the last straw for me. You can't handle opt-downs, so if anything hits Unsubscribe it blanket unsubs them from EVERYTHING and you can never email them again. No option if they want to unsubscribe from all emails or only select lists. Every email marketing platform I've ever used has had that functionality for at LEAST the past 10 years.

And if you want to create a form or use a system that CAN handle opt-downs and proper best practice opt-ins/opt-outs? Sucks, can't change the unsubscribe link in any of your Hatchbuck emails.

The CRM side is incredibly underpowered and almost useless to our team, and the email marketing is "meh" at best. I don't know how Hatchbuck could ever consider more advanced drip-emails (which doesn't exist for them by the way - if you want a time delay between campaigns starting, for example, you have to manually calculate when you want the email to send. No inserting "wait 3 days." No real paths to say "if this then this" like drip emails are supposed to work.

I don't ever see Hatchbuck thinking about adding features like dynamic content and advanced segmentation - which are available in similar tools for the same or slightly LESS of a price. Review collected by and hosted on G2.com.

The fact that it is easy to navigate and provides multiple ways to stay organized! Review collected by and hosted on G2.com.

Nothing, it is complete enough to meet all my needs. Review collected by and hosted on G2.com.

Hatchbuck has the features that CSA needs to track and manage our sales leads. We like the ability to score and then focus on the leads with the most potential. We get leads from multiple sources and Hatchbuck supports our sales process very effectively. The email marketing function is very robust. We also like the price - very affordable for a startup company. Review collected by and hosted on G2.com.

There is a learning curve to most effectively use the system, but Hatchbuck has a phased onboarding process and they were always available for our questions. Review collected by and hosted on G2.com.

It has all the fundamentals of a CRM without all the extra fluff that I don't need or want as a marketer. Since I take it upon myself to continue my education for the company, all I need my CRM to be is reliable and intuitive - which is exactly what this system does for our team. Review collected by and hosted on G2.com.

Sometimes it can be a tad bit glitchy. But the team is really quick about fixing issues. Just in the few months that we have used the system, they have continually made updates and improved the system. Review collected by and hosted on G2.com.

What I like best about Hatchbuck is the easy user-interface! It has a good dashboard - It's decent for marketing and sales, but not a CRM. It does have a decent amount of email templates to utilize! I also like that you get 2 months of a personal onboarding with a real person, and it's nice to reach out to a human to get help! Review collected by and hosted on G2.com.

I don't like that you can't create landing pages. They have forms you can create, but even those are ridiculously basic. I also feel that in order to do anything in Hatchbuck you need to buy a "plugin" for the service, and then buy the other service on top of it! Review collected by and hosted on G2.com.

For my clients that want email marketing and do not have a CRM, this is a perfect integrated solution. It's simple to use and additionally allows for the creation and use of forms. Importing and tagging contacts is quick and easy. It is priced very reasonably for small and medium sized businesses to compete with larger companies with larger marketing budgets. The partner support I get is wonderful. Review collected by and hosted on G2.com.

I wish it provided the ability to create landing pages. I mentioned above that I really like the ability to create forms in Hatchbuck. I would like to be able to customize the forms more - adding branding and other graphics. Review collected by and hosted on G2.com.

It's helpful to keep track of clients and sales and see what everyone else is doing! We use it for all new business and for followup. Review collected by and hosted on G2.com.

The tasks are a little hard to use - when you have several, they get jumbled. Review collected by and hosted on G2.com.

The automation of marketing through forms, website visits, email campaigns, etc. Saves time and cost on a marketing effort. Review collected by and hosted on G2.com.

Would like to get more customization within our business needs - some fields in the system are limited. Email deliverability could be better as well. Review collected by and hosted on G2.com.

If you're new to CRMs and marketing automation, Hatchbuck is a good tool. It's simple and easy to use, and the support team is pretty good. Review collected by and hosted on G2.com.

Compared to Salesforce, Hubspot, Marketo, or Act-On, Hatchbuck is extremely limiting, especially when it comes to reporting and automation. It's missing a lot of the core features I've come to expect in CRM/MA tools, and it doesn't integrate with anything else. Review collected by and hosted on G2.com.

It's got all the marketing automation features of larger suites like Hubspot, Marketo, but at prices small businesses can actually afford. It's a CRM at heart, which is nice because so often businesses have to piece together their customer's perspective from many different systems. Integrates well, easy to use, very adaptable, great partner program, great support. As a small business consultant I've been looking for something like this. It's great for my clients, and great for me to manage. Review collected by and hosted on G2.com.

Like any new system there's a learning curve. And with those that are so flexible it always takes a bit more legwork to get started than you assume. The forms builder could use a facelift, but apparently that's in the works already - of course it is, they're in tune with their customers. Review collected by and hosted on G2.com.