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BenchmarkONE Reviews & Product Details

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Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00
Usage Based Per Month

Pro

$219.00
Usage Based Per Month

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:
  • Company size — Small business: Organizations with 50 or fewer employees.
  • Company size — Mid-market: Organizations with 51–1,000 employees.
  • Industry — Marketing and advertising: A prominent use case among positive reviewers.
  • Industry — Information technology and software: Also represented in positive feedback.
  • Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.
Time to go live Relative frequency
Under a day Most common
Under a month Also reported
1–3 months Also reported
3–6 months or longer Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.
  • More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
  • More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
  • Greater email design flexibility: Make templates and the email builder easier to customize and format.
  • More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
  • Broader integrations: Connect more directly with the other business applications teams rely on.

BenchmarkONE Reviews (191)

Reviews

BenchmarkONE Reviews (191)

4.5
191 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in Computer Games
AC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
Originally submitted 2/15/2018
"Very easy to use"
5/5
What do you like best about BenchmarkONE?

Hatchbuck is incredibly easy to use. It's intuitive enough that I could figure out how to use it without a tutorial. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The email templates can be a little sticky to work with, but no more so than with other marketing automation platforms. Review collected by and hosted on G2.com.

Ann Marie W.
AW
Ann Marie W.
Owner
Small-Business (50 or fewer emp.)
"All In One Marketing Tool!"
5/5
What do you like best about BenchmarkONE?

I love how each client has a profile dashboard. It helps to keep things very organized. Also, the ability to track the journey of a client's engagement with my website really helps me to know what information that interests them.

Additionally, I love the task manager feature. I can set specific tasks that are related to specific clients, and then get reminders sent to me for follow up.

You will find that a client profile area has the ability to upload documents to a profile. This feature is great if you work with contracts or photographs.

There are really so many features that I love, that there too many to list. Hatchbuck really is a great value for the fee, and what is most important for any product is the support.

They have always been there for me and my business.

I would highly recommend them and do! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Currently, I miss having real-time chat support and hope that they go back to that. It's currently set to leaving a message, however, the support has been very good for the whole time I've been a client. Review collected by and hosted on G2.com.

LW
Leo W.
Senior Director Corporate Partnerships
Small-Business (50 or fewer emp.)
"Hatchbuck is a SOLID Crm"
5/5
What do you like best about BenchmarkONE?

I hadn't much experience with this type of software, but Hatchbuck is very straight forward and easy to learn. I feel every time I go on there I pick up a few new skills. Being able to attach tasks to the emails being sent out, and being able to track the clicks per email has been SUPER helpful! I can say my numbers would not be what they are without this program! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I've had some issues at times, loading lead lists. The software gives feedback as to how many were good, and bad, and why. Sometimes I don't understand what it's telling me, but I believe it's something that I will sort out with time. Review collected by and hosted on G2.com.

Melissa  D.
MD
Melissa D.
Mid-Market (51-1000 emp.)
"Great CRM"
4.5/5
What do you like best about BenchmarkONE?

Automated emailing with campaigns and linking to Gmail makes it easy to keep up to date with contacts Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish you could add a deal from the side bar in gmail. You can add a task, add notes, view activity but not add a deal. Review collected by and hosted on G2.com.

Leo W.
LW
Leo W.
Member
Small-Business (50 or fewer emp.)
Originally submitted 9/30/2019
"CRM Program Made Simple"
5/5
What do you like best about BenchmarkONE?

I've tried to use CRM services in the past, with limited success. I've been at a new job for a few months now, and we utilize Hatchbuck. With just a few tips from my colleague and I was off and going. Since then, I've been able to sort out quite a few tools that work with it, on my own, as well. The controls are intuitive and easy to use. There are many additional tasks you can take advantage of within your email templates that allow you to expedite the process of tracking email distribution, and strategically reach out to prospects. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Some of the feedback the software provides can be a little unclear. Early on, when it would give me messages about certain contacts not uploading, I could not sort out what the issue was. Since then I've spoken with customer service a few times, always with positive results in the end. Review collected by and hosted on G2.com.

Anders C.
AC
Anders C.
Managing Director
Small-Business (50 or fewer emp.)
"Good and agile CRM system"
4.5/5
What do you like best about BenchmarkONE?

Marketing automation and email templates Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Some bugs occasionally occur, and some functionality missing. Review collected by and hosted on G2.com.

Alexandre E.
AE
Alexandre E.
Gerente de suporte técnico
Mid-Market (51-1000 emp.)
"Hatchbuck is an efficient marketing ally for your company."
4/5
What do you like best about BenchmarkONE?

Email marketing capabilities are great, and undoubtedly one of the highlights of Hatchbuck, it offers numerous customization options for editing your marketing campaign emails, allowing your company to create the email exactly as you wish. But if you don't understand code and editing, Hatchbuck offers a plethora of ready-made templates, just choose which one to use. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Slow servers, this was the main problem I faced with using Hatchbuck, sometimes when trying to do some updating or altering some work we had problem with slow servers which made the task a bit frustrating and certainly more laborious. Review collected by and hosted on G2.com.

JW
Jessica W.
Small-Business (50 or fewer emp.)
"Easy for our clients to use"
4.5/5
What do you like best about BenchmarkONE?

Love how easy it is for us to use, and our clients. There's a lot of flexibility with coding our own email templates, and love being able to save filters for lists. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The report we like to use requires manual number input after export. Review collected by and hosted on G2.com.

Alex C.
AC
Alex C.
Real Estate Sales
Small-Business (50 or fewer emp.)
"Amazing CRM system!"
4.5/5
What do you like best about BenchmarkONE?

I love the ease of use and the reminders. It definitely keeps me notified with new tasks/reminders so I don't miss a sale! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

There are not many downsides, but I would like to see some further filtering functions. We work in an environment where we are calling nation-wide and it is very troublesome to look at time zones individually before each call. It would be very helpful to filter new contacts by time zones. Review collected by and hosted on G2.com.

Amy F.
AF
Amy F.
Senior Growth Marketing Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Centralized hub for storing contact info"
4/5
What do you like best about BenchmarkONE?

Much more efficient than the previous platform we were using. I like the contact score and filtering options that are available to segment our contacts. It allows us to create personalized communication. I am a big fan of the user interface and the way that the platform operates. It is really easy to use and onboard additional team members. The support and check ins that we have received from the team at Hatchbuck has also been really great! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

When the platform is down and we are unable to access our contacts or use the system. Additionally, there are often times we import data and match it to a field but the data doesn't come into the platform. I would also like to develop better, more customized, automated reports. This would be awesome to have something that was sent to my email every Thursday or Friday to report to managers. It might just be that I haven't looked into the reporting feature enough. Review collected by and hosted on G2.com.

Questions about BenchmarkONE? Ask real users or explore answers from the community

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Last activity about 2 months ago

What is BenchmarkONE used for?

Pricing Options

Pricing provided by BenchmarkONE.

Lite

$49.00
Usage Based Per Month

Pro

$219.00
Usage Based Per Month
BenchmarkONE Comparisons
BenchmarkONE Features
Basic Reporting
Marketing Lead Database
Data Quality Management
Segmentation
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Mobile Optimized