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BenchmarkONE Reviews & Product Details

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Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00
Usage Based Per Month

Pro

$219.00
Usage Based Per Month

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:
  • Company size — Small business: Organizations with 50 or fewer employees.
  • Company size — Mid-market: Organizations with 51–1,000 employees.
  • Industry — Marketing and advertising: A prominent use case among positive reviewers.
  • Industry — Information technology and software: Also represented in positive feedback.
  • Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.
Time to go live Relative frequency
Under a day Most common
Under a month Also reported
1–3 months Also reported
3–6 months or longer Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.
  • More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
  • More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
  • Greater email design flexibility: Make templates and the email builder easier to customize and format.
  • More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
  • Broader integrations: Connect more directly with the other business applications teams rely on.

BenchmarkONE Reviews (191)

Reviews

BenchmarkONE Reviews (191)

4.5
191 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Leigh Kivowitz S.
LS
Leigh Kivowitz S.
Managing Partner
Small-Business (50 or fewer emp.)
"Robust and Easy to use"
5/5
What do you like best about BenchmarkONE?

I love that I have emails and CTM in one place. I find more and more functions and automations all the time. Plus, they have tutorials and support to make sure you are always learning more. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

It's always hard to use a new platform, but they are very helpful through the awkwardness. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Good and complete CRM and Email automatization system"
4.5/5
What do you like best about BenchmarkONE?

The system is very agile and functioning well on most devices Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

That there is no mobile app, apart from that its good Review collected by and hosted on G2.com.

Billy B.
BB
Billy B.
Sales Engineer
Small-Business (50 or fewer emp.)
"An amazing CRM"
5/5
What do you like best about BenchmarkONE?

The most useful and helpful thing about Benchmark is how well it syncs with Gmail. never again will I have to copy data from one box to another needlessly Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

When I am making notes on a call if I don't save they are lost for ever, more of a user error than anything Review collected by and hosted on G2.com.

Joy Beth F.
JF
Joy Beth F.
Independent Business Owner
Small-Business (50 or fewer emp.)
"Very easy to use and stay connected"
5/5
What do you like best about BenchmarkONE?

It's very simple so it wasn't hard to figure out how to use and keep updated. The daily notifications and activity emails keep me on task and keep me up to date! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Currently trying to just use it, so the additional costs to add my leads is a little frustrating. Review collected by and hosted on G2.com.

Terri G.
TG
Terri G.
Small-Business (50 or fewer emp.)
"Easy to use and has made our team more efficient."
5/5
What do you like best about BenchmarkONE?

Easy for our sales staff to use which ranges in age from 22 to 86. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

There are some minor features that I would like to be able to modify – but for the most part the system and interface are great! Review collected by and hosted on G2.com.

Frank W.
FW
Frank W.
CEO / Digital Marketing Pro / Video Producer / Website Designer
Small-Business (50 or fewer emp.)
"Quality CRM For The Price"
5/5
What do you like best about BenchmarkONE?

Software is fairly easy to use and straight forward. It offers clients more automated capabilities than not using anything and also saves them time which is a great selling point. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Lack of a complete white label makes the software less desirable as an agency. Sometimes slow to resolve issues with branding or other things that are not already on their dev timeline. Review collected by and hosted on G2.com.

KP
Karen P.
Mid-Market (51-1000 emp.)
"Our Go-To Marketing and Sales Tool"
4.5/5
What do you like best about BenchmarkONE?

Hatchbuck gives us a fully-functioning CRM tool so that we can seamlessly integrate activities between sales and marketing as well as between multiple departments within the organization. With the ability to automate many sales and marketing functions based on trigger events, we can very efficiently and focus on keeping the channels of communication open with our clients and prospects. The ability to design custom emails, and now landing pages and pop-up ads (beta at this time) has further improved our tracking of our prospects' behavior and interests. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I have the occasional issue with the filters. Review collected by and hosted on G2.com.

Jayme M.
JM
Jayme M.
Graphic Design and Advertising Apprentice
Small-Business (50 or fewer emp.)
"A great software with several helpful features."
4/5
What do you like best about BenchmarkONE?

I enjoy using Hatchbuck because it is fairly user friendly but also has a ton of helpful features and capabilities. You can categorize contacts in many different ways, which is great for organizational purposes. Hatchbuck also keeps detailed statistics on every email you send out with it, and has a fantastic email builder with templates and coding options. The new features with Pop-Ups and Landing pages are fantastic, and offer even more options for our company to expand our reach and contact base. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Sometimes the amount of features available is overwhelming and confusing, but there are several videos and articles that help remedy this issue. There are a few aspects to the software that still need some work. In the email builder, it is hard to achieve some specific results, and occasionally, image quality is depleted. The new Pop-Ups and Landing pages feature is very helpful and unique, but could use more options for customization. We had wanted to put our logo in a Pop-Up, but it was very difficult to get the right placement and size for the image. The spam filters for Hatchbuck are also a little lackluster. We get a lot of spam contacts and it is very hard to get genuine people to sign up for things like newsletters. Review collected by and hosted on G2.com.

Verified User in Medical Devices
UM
Verified User in Medical Devices
Small-Business (50 or fewer emp.)
"Huge for small businesses that want to grow"
5/5
What do you like best about BenchmarkONE?

So much information - "you don't know what you don't know" and this platform will show you. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Nothing, yet. We have only been using it for a few weeks Review collected by and hosted on G2.com.

RS
Rochelle S.
Administrative Assistant
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great CRM"
4.5/5
What do you like best about BenchmarkONE?

They have amazing customer service if you ever have an issue. Also, the way the CRM is set up is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish they had online education about marketing and unique ways to use the CRM. Review collected by and hosted on G2.com.

Questions about BenchmarkONE? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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Guest User
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Last activity about 2 months ago

What is BenchmarkONE used for?

Pricing Options

Pricing provided by BenchmarkONE.

Lite

$49.00
Usage Based Per Month

Pro

$219.00
Usage Based Per Month
BenchmarkONE Comparisons
BenchmarkONE Features
Basic Reporting
Marketing Lead Database
Data Quality Management
Segmentation
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Mobile Optimized