--- title: BenchmarkONE Reviews meta_title: 'BenchmarkONE Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 188 reviews by the users' company size, role or industry to find out how BenchmarkONE works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 188 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # BenchmarkONE Reviews **Vendor:** Polaris Software **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.5/5.0 **Total Reviews:** 188 ## About BenchmarkONE Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today. ## BenchmarkONE Pros & Cons **What users like:** - Users find BenchmarkONE **easy to use** , facilitating smooth tracking of contacts and efficient management of customer relationships. (2 reviews) - Users find the **ease of use in tracking contacts** with BenchmarkONE to be a significant advantage. (1 reviews) - Users value the **effective customer management** of BenchmarkONE, enhancing lead nurturing and operational efficiency. (1 reviews) - Users value the **easy access** of BenchmarkONE, facilitating smooth transitions and efficient customer relationship management. (1 reviews) - Users value the **easy setup** of BenchmarkONE, ensuring a swift and smooth transition for their businesses. (1 reviews) - Users value the **easy tracking** of contacts in BenchmarkONE, enhancing their overall experience despite some technological gaps. (1 reviews) - Lead Management (1 reviews) **What users dislike:** - Users report **call issues** with BenchmarkONE, including email and phone IDs being marked as spam affecting communications. (1 reviews) - Users face **email issues** with BenchmarkONE, leading to important emails landing in spam and affecting phone ID visibility. (1 reviews) - Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting communication effectiveness. (1 reviews) ## BenchmarkONE Reviews ### 1. National Director of Marketing and Business Development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about BenchmarkONE?** Hatchbuck manages marketing campaigns, customer contacts, CRM, Deal progression in one solution, even providing the ability to track emails sent to the client during deal progression as an activity. We love the integration with the google suite and deal tracking. **What do you dislike about BenchmarkONE?** When marketing email templates are generated, they populate in a list that you can select from based on the template that was created first (years ago). Also, it doesn't yet track IP addresses that visit our website that are not contacts in our contact list (like Hubspot). **Recommendations to others considering BenchmarkONE:** This gives you much of the features/functionality of HubSpot at a much lower cost. **What problems is BenchmarkONE solving and how is that benefiting you?** Hatchbuck is our CRM, Marketing Automation, Deal Tracking. It allows us to stack rank by "points" prospects that have viewed our website, allowing us to target marketing to them. ### 2. Why I Switched from Hubspot to Hatchbuck **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2018 **What do you like best about BenchmarkONE?** As the owner of a small business, I was paying Hubspot's excessive fees for a few years before I discovered Hatchbuck. While Hatchbuck has fewer features than Hubspot, I actually like that. Hubspot could be so overwhelming with all of the customization options. I just wanted to track customers and sales and stay on top of everything. In under one month, I was up and running more smoothly than I was under Hubspot after two years. **What do you dislike about BenchmarkONE?** I do wish that I could customize some some of the core features using my own terminology (like I prefer to say Event Date instead of Close Date for my purposes)... **What problems is BenchmarkONE solving and how is that benefiting you?** I'm using the software to manage event booking and sales for speaking. ### 3. Working well **Rating:** 4.0/5.0 stars **Reviewed by:** Kim B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about BenchmarkONE?** I like how easy it is to bcc emails into hatchbuck. Saves a lot of trouble with trying to make sure notes are added, **What do you dislike about BenchmarkONE?** I don't like having to go to each contact as they come through and assign the task. **What problems is BenchmarkONE solving and how is that benefiting you?** we have multiple clients and we all speak with them. this makes it seamless and you can see what others have already addressed ### 4. Hatchbuck is the way to go! **Rating:** 5.0/5.0 stars **Reviewed by:** Janeth G. | Export Compliance Manager, Sporting Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2018 **What do you like best about BenchmarkONE?** Everything is very easy to find and very easy to use. **What do you dislike about BenchmarkONE?** It only lets me input 25 purchases. We would like to be able to beyond 25. **Recommendations to others considering BenchmarkONE:** Definitely a must! It keeps everything organized, easy to find. Quickly access notes and info. **What problems is BenchmarkONE solving and how is that benefiting you?** Keeping all our contacts in place and organized. It is easy to record and keep track of sales. ### 5. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about BenchmarkONE?** How simple sending an email that looks like a real email from my personal account. **What do you dislike about BenchmarkONE?** How many options there are for going through each different category. **What problems is BenchmarkONE solving and how is that benefiting you?** We enjoy sending emails that look like personalized emails that do not look like templates. A benefit is that we are able to track and see who has done what. ### 6. Gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Molly G. | Copywriter/Social Strategist, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about BenchmarkONE?** the lead generation is perfect for what we need **What do you dislike about BenchmarkONE?** some of the builder forms are not as intuitive as they could be **Recommendations to others considering BenchmarkONE:** really helpful for lead generation purposes, but not the best in design or functionality **What problems is BenchmarkONE solving and how is that benefiting you?** we send out quarterly emails to clients and potential clients, and we've also engaged clients on the kind of things we should write about ### 7. Awesome NEXTGeneration business growth tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas (Tom) A. | Creator - Visionary Transformational - Leader, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about BenchmarkONE?** Simplicity and the many features... Lead Scoring for sure! It's CRM on steriods! **What do you dislike about BenchmarkONE?** Cannot attach items to emails, I understand the reasons why, but I still wish it could happen... **Recommendations to others considering BenchmarkONE:** Try it... you'll love it and wonder what you did without it... **What problems is BenchmarkONE solving and how is that benefiting you?** Opening line of communications with more folks than ever... tracking their activities ### 8. Love Hatchbuck **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about BenchmarkONE?** It has made our life so much simpler. Everything we need is in one place, and it's so easy to find and use the data we want! **What do you dislike about BenchmarkONE?** Email editor is sometimes a bit sensitive, but overall, it's easy to use and gets the job done well. **Recommendations to others considering BenchmarkONE:** It's an incredible product at a really mind-blowing price. You get a ton of value with Hatchbuck. **What problems is BenchmarkONE solving and how is that benefiting you?** It has streamlined our tracking of customers and relationships, and made it a lot easier to remember where our proposals are at. ### 9. Ease of Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about BenchmarkONE?** The system is very easy to use for what I do. (Email templates, contact management) I also appreciate their willingness to help with questions and concerns. **What do you dislike about BenchmarkONE?** There is nothing I can think of at this time. **Recommendations to others considering BenchmarkONE:** Take advantage of the webinars. Dont be afraid to ask questions. They are a great support when needed. **What problems is BenchmarkONE solving and how is that benefiting you?** The email templates help with my everyday emails and being able to see when I sent what to who is a great benefit for me. ### 10. Seamless onboarding, and perfect for our CRM needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Leilani W. | Director of Social Media, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2017 **What do you like best about BenchmarkONE?** Our onboarding specialist made our transition to a new CRM really seamless, and we're finding it perfect as a CRM for marketing purposes. **What do you dislike about BenchmarkONE?** The one feature we wish Hatchbuck included is to suppress a user from an automated email flow if they have 'replied' to an email. **Recommendations to others considering BenchmarkONE:** Take advantage of the onboarding sessions - they are really helpful if you come prepared and have done your homework and already explored the features that will be most necessary to you. Do your homework between sessions too, so you can come prepared to the next session with more questions. **What problems is BenchmarkONE solving and how is that benefiting you?** We were looking for one central CRM to host marketing contacts for a variety of clients at our agency. Through the ability to tag our imports, we're able to send targeted communications based off various filters and responses. ### 11. Who Are You Guys? **Rating:** 5.0/5.0 stars **Reviewed by:** Robert G. | Managing Partner, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2017 **What do you like best about BenchmarkONE?** I just started using Hatchbuck a few days ago and I am thrilled with our choice. The program is awesome, but the service and support are nothing short of world class! I had a problem with my first email, I picked up the phone and called their support team. Super friendly and eager to help and get me going. I was able to send out our first email within an hour of signing up. The software is amazing, the people behind this company are wonderful. **What do you dislike about BenchmarkONE?** Like most web-based text editors, I wish the program would identify the font and type size when I highlight text. The fact that I can't, makes it more difficult to make typefaces and sizes the same. **Recommendations to others considering BenchmarkONE:** I **What problems is BenchmarkONE solving and how is that benefiting you?** Before Hatchbuck, we had databases in three different programs and nothing was truly integrated. We now have one database and can see exactly what's happening with each contact. We will be diving into marketing automation in the next few days. ### 12. So easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Luis B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about BenchmarkONE?** How easy you can make an email campaign and automations. It is so instinctive. **What do you dislike about BenchmarkONE?** The limitation of the suscribers number. **Recommendations to others considering BenchmarkONE:** So instinctive to use. **What problems is BenchmarkONE solving and how is that benefiting you?** The properly manage of my prospects. ### 13. Great CRM software, super service! **Rating:** 5.0/5.0 stars **Reviewed by:** John F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about BenchmarkONE?** Everything works like you promise, and the service (help desk) is 100% responsive. **What do you dislike about BenchmarkONE?** Whenever I fill in the city and state in the data section of contacts (especially St Louis and MO) it takes forever for it to fill in. Well over a minute, more like 90 secs. **Recommendations to others considering BenchmarkONE:** would recommend and Have! **What problems is BenchmarkONE solving and how is that benefiting you?** E newsletter and contact with clients and prospects ### 14. Love Using Hatchbuck! **Rating:** 5.0/5.0 stars **Reviewed by:** Susan B. | Social Media Manager, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about BenchmarkONE?** I've used many different CRM's but this one is by far my favorite. I use it for a marketing startup I currently work for and it helps the team stay on track and communicate better with customers . I love that it incorporates email campaigns along with the CRM, and that you can add tags to organize easily. It's also simple to add scores and keep customers moving along with pipeline. Also, their customer support is incredible! They walk you through training and customize it your needs and always follow up afterwards. **What do you dislike about BenchmarkONE?** This is a tough question because there's so much I do like! Sometimes it's difficult to edit the certain email I want, there are a couple of options to access your current emails. One on the dashboard and one on the settings, I'm sure it makes perfect sense but to me I'm constantly clicking on the wrong one and get frustrated when I want to write a new email or edit an old one. **Recommendations to others considering BenchmarkONE:** Don't look further for a great CRM and email campaign tool, this one is the best. I love so much about it, including the fantastic support! They get back to you right away and are happy to walk you through anything via video call. **What problems is BenchmarkONE solving and how is that benefiting you?** The old CRM we used was not very well organized and we couldn't get most of the team to organize their contacts, this system has made the process much easier. Overall we needed a better CRM tool as well as email campaign tool, so this is perfect. ### 15. Hatchbuck is a great bang for the buck **Rating:** 5.0/5.0 stars **Reviewed by:** Neal H. | Owner / Entertainer, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about BenchmarkONE?** The site is intuitive and easy to use. The ability to create emails and use them either as a stand alone email or for batch emails provides a flexibility some other CRM systems just do not offer. By using Hatchbuck's campaign function, I've been able to significantly reduce my work load. I no longer have to wonder if each client is being followed up with or not. They are. All of them. And with triggers and actions, we're able to schedule follow up phone calls so that potential clients don't fall through the cracks. **What do you dislike about BenchmarkONE?** There's not really much I dislike about Hatchbuck. It works. **Recommendations to others considering BenchmarkONE:** Stop wasting time trying out every other program out there. They all have too many limits or require some huge onboarding fee. **What problems is BenchmarkONE solving and how is that benefiting you?** I was having a problem of clients that didn't purchase on the initial contact falling through the cracks, and losing touch with them. ### 16. So far so good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about BenchmarkONE?** Hatchbuck's user interface is very intuitive and easy to use. The email, campaign, and landing page templates are great. Having the ability to customize them to my liking is beneficial as well. **What do you dislike about BenchmarkONE?** I would like to see more powerful segmentation/conditional emailing capabilities. **What problems is BenchmarkONE solving and how is that benefiting you?** Hatchbuck is a very affordable option for our MA and CRM needs. We have realized more efficient email marketing, and a better idea of what our pipeline looks like at any point in time. ### 17. great experience working with hatchback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about BenchmarkONE?** easy to use platform for marketing automation - i like that when i need support is fast and easy over email **What do you dislike about BenchmarkONE?** their flexibility with the pricing plans offered is not the greatest for me personally **Recommendations to others considering BenchmarkONE:** more flexible plans for startups - i know other platforms that are cheaper for startups --i just didn't want to change again to another platform b/c of the learning curve **What problems is BenchmarkONE solving and how is that benefiting you?** marketing automation -making it easy to reach out to customers and stay top of mine ### 18. Great CRM and Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Pat K. | Broker, Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about BenchmarkONE?** CRM, email campaigns, and very easy to use. Very fluid. **What do you dislike about BenchmarkONE?** Nothing - it's great! I really don't have a bad thing to say about this. **Recommendations to others considering BenchmarkONE:** take of advantage of training and support. **What problems is BenchmarkONE solving and how is that benefiting you?** CRM, email drip campaigns, ease of use. ### 19. Easy to use, and fits all of our needs that other services didn't. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about BenchmarkONE?** The drag and drop email creator is easy and looks great! I'm not that great with design and my emails still look really nice and professional. **What do you dislike about BenchmarkONE?** My emails are still going into the junk mail of peoples inboxes and I can't figure out why it's still doing that. **Recommendations to others considering BenchmarkONE:** Pick Hatchbuck. It's super easy to use and the customer service is really good! They get back to you almost immediately and they always know what they are talking about. All of my weird requests she knew exactly what to do! Very nice and very accommodating. **What problems is BenchmarkONE solving and how is that benefiting you?** Our lead generation is going so much better. We have a better sales funnel to catch people when they are ready to buy and nurture them along the way until they click "Buy Now". ### 20. Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about BenchmarkONE?** I like the easy access to all of our patients allowing them to receive mass emails and correspond efficiently **What do you dislike about BenchmarkONE?** There is not anything about hatchbuck that I dislike **Recommendations to others considering BenchmarkONE:** Learn how to use the program to its full potential! **What problems is BenchmarkONE solving and how is that benefiting you?** I have realized that it is so beneficial to be be able to communicate with all of our patients via one simple email ### 21. Finally solved our problem **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica R. | Managing Partner, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2017 **What do you like best about BenchmarkONE?** Ability to easily send and track emails **What do you dislike about BenchmarkONE?** using Safari doesn't allow all features **What problems is BenchmarkONE solving and how is that benefiting you?** We rely on email marketing for your business and have for 5 years, since we opened. We've used Salesforce, but their system never worked the way we'd wanted. We just emailed directly through our emerald client because salesforce required so much fluff and cumbersome fields that had to be manually filled out. Hatchbuck has allowed us to send about 2x more emails weekly, AND we can easily track the status of leads, prospects and customers. It's been amazing. ### 22. Easy CRM & automated marketing system for small business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about BenchmarkONE?** It is easy to use and scale to a small business. **What do you dislike about BenchmarkONE?** CRM is not terribly robust. We have alot of information to keep and it's a bit cumbersome to build out. **What problems is BenchmarkONE solving and how is that benefiting you?** keeping in touch with leads. We have a long sales cycle so it's important to email frequent updates about our product, etc. ### 23. Awesome CRM! **Rating:** 5.0/5.0 stars **Reviewed by:** Jane G. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2017 **What do you like best about BenchmarkONE?** Hatchbuck was easy to implement within our organization and a breeze to configure. **What do you dislike about BenchmarkONE?** There are a few quirky things about the interface, but that's probably more me getting used to a new system then the interface itself. **What problems is BenchmarkONE solving and how is that benefiting you?** We are consolidating three systems into Hatchbuck and we're going to realize not only monetary savings, but time saving as well. ### 24. Worth the Money **Rating:** 5.0/5.0 stars **Reviewed by:** Michael V. | Co Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about BenchmarkONE?** We run a gym and use a CRM specific for managing our memberships. Our software fell short in offering a good automated solution for email marketing. We were hesitant at first to use to CRMs as it's easy for the data to get out of sync. But, we went with Hatchbuck bc of the strong reviews and affordable price. It's been about 8 months now and we're super happy with our decision. The software is so easy to use and the onboarding process was great. You have access to a customer success agent who responds to emails super fast. **What do you dislike about BenchmarkONE?** Wish there was text messaging capabilities. **What problems is BenchmarkONE solving and how is that benefiting you?** Lead management. The ability to move customers through a sales funnel. Content marketing. Being able to manage content and send it out to customers after they fill out a form. ### 25. Quality product with great training and outstanding support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about BenchmarkONE?** Ease of use and very good online tutorials **What do you dislike about BenchmarkONE?** Some navigation issues and also some issues when we have multiple contact entries **Recommendations to others considering BenchmarkONE:** Ask questions when you get stuck - Hatchbuck has the answers - great product **What problems is BenchmarkONE solving and how is that benefiting you?** Building email campaigns that are education-oriented ### 26. EDITED: I WILL NEVER USE THIS SOFTWARE EVER AGAIN **Rating:** 0.0/5.0 stars **Reviewed by:** Kristin H. | Marketing Strategist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2016 **What do you like best about BenchmarkONE?** Original: Hatchbuck has all of the features you need. You can create tasks, campaigns, send emails, track results, filter people, and include deals for the salesforce, etc. We have multiple staff that utilize different parts of Hatchbuck for both marketing and sales operations. I really like how you can adjust contact score based on their actions. It really helps identify and qualify leads. Edited: I LIKE NOTHING **What do you dislike about BenchmarkONE?** Original: The User Interface is outdated and horrible. It's difficult to navigate, and not intuitive at all. All of the features you need exist, just in strange places. However, I have called their customer support and they were able to quickly point me in the right direction which I really appreciate. If they redesigned the UI I'd be a big fan. In other design terms, I really dislike the email templates. I currently use MailChimp to make templates and import the HTML into Hatchbuck. The drag and drop editor on their emails is EXTREMELY FRUSTRATING. Edited: GUESS WHAT. Hatchbuck tried to update their horrible UI and made the situation extremely worse. They sent the same email from us multiple times and got us marked as spam. I understand things happen, but when you try to call or contact them, they hide behind voicemail!!! They say "oh we are soooo busy because of our redesign that we can't answer the phone." One of the previous best things about them was the ability to call and talk to a person and get support. They are deep in the hole with this and know it. So instead of accepting responsibility and apologizing - like we had to to more than 8,000 people - they are hiding like cowards. UNACCEPTABLE. **Recommendations to others considering BenchmarkONE:** Go elsewhere. There are a ton of CRMs you have choices in the marketplace. **What problems is BenchmarkONE solving and how is that benefiting you?** Original: We are much better at tracking potential clients and interacting with them. We have realized benefits from connecting with individuals after meetings by sending sales emails and tracking those interactions. Hatchbuck has helped us with B2B sales and connecting with clients. It also helps multiple staff work independently without duplicating efforts, as all actions are easily tracked in Hatchbuck. Edited: Now we are solving the problem of being blacklisted as spam and unable to email with any of our potential leads. ### 27. Business Analyst **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2017 **What do you like best about BenchmarkONE?** - Easy to use - Great user interface - Email tracking/reporting **What do you dislike about BenchmarkONE?** Their support team has provided very little to no assistance to multiple reported bugs and issues. We've never been able to reach a support member via the phone number, and it takes multiple emails to get an update on unresolved issues. Our team has had to troubleshoot and resolve more issues than we've actually been helped with. The customer service we were promised upon signing up was nothing near the support we have received. **Recommendations to others considering BenchmarkONE:** - Don't expect suggestions or issues to be addressed. **What problems is BenchmarkONE solving and how is that benefiting you?** Hatchbuck has allowed us to replace several third party applications to manage all aspects of lead management. We've been able to continue transparency among all users from open to close of a lead. ### 28. Great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah W. | Marketing & Design Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2017 **What do you like best about BenchmarkONE?** Hatchbuck is a solid marketing and sales CRM that is well-designed and easy to use. It's great if you're looking for a way to set up funnels and track your marketing and sales efforts. The reports are very convenient as well. Another big plus: No setup/training fees, and they integrate with Zapier, meaning that you can connect Hatchbuck to many other apps. It was simple to learn and easy to get started right away. Plus, they have an awesome team ready to help -- Lindsey made me feel welcome right away and helped answer questions. **What do you dislike about BenchmarkONE?** Can't think of anything at the moment. For anyone looking for additional Hatchbuck integrations, I would highly recommend using Zapier to accomplish this. Super easy! **Recommendations to others considering BenchmarkONE:** If you're looking for a frugal marketing and sales CRM that will work as you scale, give Hatchbuck a try. **What problems is BenchmarkONE solving and how is that benefiting you?** I've used Hatchbuck to set up email marketing sequences, create contacts, tasks, and deals, and generate reports. It's great for both small and large teams. ### 29. Wow! **Rating:** 5.0/5.0 stars **Reviewed by:** Tonya R. | Director of Business Development, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2016 **What do you like best about BenchmarkONE?** As a small business, we needed a CRM that would pull its weight and not kill us financially. I reviewed multiple options. Hatchbuck replaces MailChimp, allows for creation and development of sophisticated email campaigns, is (apparently) limitlessly customizable, and their onboarding and client service is exceptional (I changed our onboarding and stole from them, shamelessly). I cannot say enough about how pleased I am. **What do you dislike about BenchmarkONE?** That I internally can't get developer time to embed the Hatchbuck form into our website. This is OUR problem, not Hatchbuck's. They make it REALLY EASY, but I don't control the website. I had to say something about what I don't like to appear legit, and it's a required field :P. **Recommendations to others considering BenchmarkONE:** Do it. I'd even be happy to answer your questions. **What problems is BenchmarkONE solving and how is that benefiting you?** Hours and hours and hours of time. I can schedule email campaigns. I can run reports for bonuses. I can automate actions (which frankly never ceases to be cool). I feel like we've only scratched the surface of the power of the platform, and its various integrations. ### 30. Not cheap but easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about BenchmarkONE?** Easy to use and the whole team can work with it **What do you dislike about BenchmarkONE?** It's pretty pricey if you have more than a few people to email **What problems is BenchmarkONE solving and how is that benefiting you?** Mass communication is super easy and quick ### 31. Good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about BenchmarkONE?** Support is excellent, that is all, nothing else **What do you dislike about BenchmarkONE?** Quirky trying to save, file, and find drafts **What problems is BenchmarkONE solving and how is that benefiting you?** Consistent communication with email list ### 32. Awesome CRM + marketing automation tool for SMBs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2017 **What do you like best about BenchmarkONE?** The price and features are superb for a SMB. Compared to Pardot, Act-On, Hubspot, all of the others that cost $1000+/month and then you also have to pay for a CRM - the price savings here currently are insane. The features are also very solid and useful for a SMB instead of all of the bloated offerings of the others that don't quite match up with any specific company's needs. Their support is also stellar. **What do you dislike about BenchmarkONE?** There are still a lot of bugs they're working through, which can be frustrating sometimes. **What problems is BenchmarkONE solving and how is that benefiting you?** B2B lead gen and tracking, email drip campaigns, organizing our sales process - it has already paid for itself. ### 33. Amazing and Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff P. | Owner, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about BenchmarkONE?** Hatchbuck is amazing. With the automation we have literally decreased our noshow rate to less than 10%. My dedicated trainer is patient, informative, and supportive ensuring I am able to efficiently navigate the Hatchbuck system. The change over from our former system to Hatchbuck wasn't as stressful as I made it out to be! Thank you. **What do you dislike about BenchmarkONE?** There's nothing that I do not like. It exceeds our needs. **Recommendations to others considering BenchmarkONE:** Don't spend another minute thinking. Go for it. **What problems is BenchmarkONE solving and how is that benefiting you?** System automation; Mass emailing; Organization of leads. Ease of use; less time in system than our previous system and we accomplish more. ### 34. Was just what we needed **Rating:** 5.0/5.0 stars **Reviewed by:** Ray T. | Co-Owner / Operator, Performing Arts, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2017 **What do you like best about BenchmarkONE?** A single stop CRM and email campaign solution that allows us to collect leads and properly communicate with them via email. **What do you dislike about BenchmarkONE?** Could use a little bit more customization, but I really haven't found anything that I can't do or couldn't work around **What problems is BenchmarkONE solving and how is that benefiting you?** Was using a help ticket based lead management tool and a separate email system that didn't provide the campaign features I needed. The single approach was very attractive. We have better communications with prospects and are able to track responses. As a result we spend our follow up time more effectively ### 35. This is how customer service should be everywhere **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2017 **What do you like best about BenchmarkONE?** The support is awesome. The people at Hatchbuck are excited, energetic and enthusiastic. And they help you with a problem until it is solved. **What do you dislike about BenchmarkONE?** There is no app for the iPhone. So I must have a laptop or a desktop to work properly on Hatchbuck. **Recommendations to others considering BenchmarkONE:** Great tool for B2B companies. **What problems is BenchmarkONE solving and how is that benefiting you?** You can see if potential customers speak the truth about opening an e-mail. So you know if your future partner is a liar. You can see how much time someone opened an email. So you know if someone is really interested. ### 36. Not my favorite tool **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2017 **What do you like best about BenchmarkONE?** When the lead source is working correctly, it is nice to see at a glance where my leads are coming from. **What do you dislike about BenchmarkONE?** It doesn't integrate with anything. Huge red flag. They've only done one update and it took them a year and half to do it and it was LARGE and there have been so many issues. And customer service hasn't been that great in helping us fix our issues so we can report the way we need to. **Recommendations to others considering BenchmarkONE:** If you need a tool that can integrate with other tools, this is not the one for you. **What problems is BenchmarkONE solving and how is that benefiting you?** Needed a CRM and email marketing tool in one - plus we are a small business so we were price sensitive. ### 37. Lean and mean sales and marketing machine **Rating:** 5.0/5.0 stars **Reviewed by:** Lori F. | Marketing Automation | CRM | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2016 **What do you like best about BenchmarkONE?** Hatchbuck gives you amazing insight into the mind of a buyer...what' they're doing, thinking, likely to do--all in real time. It's great for hands-on sales strategy. But even more helpful for understanding what your contacts want from you. When you give it to them, the feedback is clear. When you don't, you hear crickets and know it's time to go back to the drawing board. My favorite features are: * The real-time dashboard * The form and link actions to follow up on clicks, visits and online forms * Dynamic tagging **What do you dislike about BenchmarkONE?** Hatchbuck is coming out with a major update *soon* so many of my dislikes may be addressed. But currently my top 3 dislikes of this program are... * Limited boolean search * Limited custom reporting * One-way API (inbound only), which limits integration with other tools This said, I've come up with workarounds for most of this or just let go of my annoyance at not having this. For the subscription price, you're not going to get everything you want--no matter which software you evaluate. **Recommendations to others considering BenchmarkONE:** * Don't just "do a demo." Ask to see a live demo by someone using the product to see how it works in real life * Create a wishlist of features, then go back and prioritize them and label them "must have" and "nice to have." For example, we had to give up calendar integration when we switched, but I don't miss it at all bc we use Google Apps which is far better than Act's calendar integration was anyway. For Hatchbuck's price point, you likely won't get everything you need, but everything you get will be a solid win. * Consider not doing a full conversion of your existing db, and just bringing over A+ customers and prospects. Use the move to clean up your db and slowly add questionable contacts as you clean them up externally. We reduced the size of our database by 90% when we did this, and it increased our response rates exponentially because it became crystal clear who our active prospects were. **What problems is BenchmarkONE solving and how is that benefiting you?** We have used Hatchbuck nearly 3 years, and it's changed our business for the better. The email editor is easy to use and cut my previous design time from 2+ hours to about 15-20 mins--even less if I copy a template. We're up to 11 marketing automation campaigns, which ensures all of our contacts are getting something from us at all times. Then we fill in with our email blasts, and I feel like I've optimized my marketing investment each week. Before it was too hard to keep track of all the moving pieces. Too hard = no continuity, and continuous content is the secret to lead generation. Now when I come up with a new lead-gen idea, I can execute on it instantly, by myself, no help required from IT. ### 38. A great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Director of Marketing and Communications, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2016 **What do you like best about BenchmarkONE?** Hatchbuck is easy to use. The combination CRM - email marketing tool is genius. The client support is also superb. Whenever I had a question, during the first 2 months of service, I had a p[ersonal rep assigned to me. Additionally, I rec'd one-on-one implementation webinars. Now my account has moved to the main support team and they respond very quickly to any question I have. **What do you dislike about BenchmarkONE?** Truthfully, I cannot find anything to dislike about this product. **Recommendations to others considering BenchmarkONE:** I highly recommend you schedule a live demo of the product. It's so easy to implement and the client support is outstanding. The price is great too! **What problems is BenchmarkONE solving and how is that benefiting you?** We are closing the loop by connecting our sales department to our marketing dept using Hatchbuck. We have removed so many steps by implementing the product. ### 39. Hatchbuck has excellent features and world class client support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2016 **What do you like best about BenchmarkONE?** Hatchbuck is very intuitive and its interface is user-centric. It has powerful marketing tools to integrate customer relationship management with strategic communications, that can be segmented by target audiences. It includes a customizable contact status "funnel" to prioritize level of effort based upon opportunities. Hatchbuck provides invaluable marketing guides to facilitate the development of a comprehensive plan that leverages all of the Hatchbuck tools. The ability to automate contact and communication management is very impressive! Lastly, if you forward emails with new lead contact information, Hatchbuck automatically creates a new contact record. **What do you dislike about BenchmarkONE?** If you send an email from within Hatchbuck, a copy is not available in your email account, i.e. Gmail or Outlook; therefore, you have to create a work-around for managing communications via your email account and Hatchbuck. In addition, if you forward or bcc: emails from your email account, they do not appear in the Activity Feed in Hatchbuck; they only associate with the contact record. **What problems is BenchmarkONE solving and how is that benefiting you?** Using Hatchbuck, we are solving our need for coordinated customer relationship management and communications, so that we are not using multiple software applications. ### 40. Hatchbuck is one of the best investments that our company made this year. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2017 **What do you like best about BenchmarkONE?** I love the customizable templates for getting email marketing going fast and out of the box. **What do you dislike about BenchmarkONE?** It is hard to remember all the options. It would be nice to have more step by step video. **Recommendations to others considering BenchmarkONE:** I strongly recommend this product for companies that want an easy to use powerful email marketing tool. **What problems is BenchmarkONE solving and how is that benefiting you?** We are now fully operational with email marketing. It was a very important move for our company. ### 41. For the value Hatchbuck is a no brainer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2017 **What do you like best about BenchmarkONE?** Easy to use, fast support, impressive segmentation and reporting **What do you dislike about BenchmarkONE?** Sometimes slow load times and small design flaws but neither negatively impact UX or efficacy of campaigns **Recommendations to others considering BenchmarkONE:** Great low cost alternative to Hubspot and other email marketing software with surprisingly comparable features and functionality. **What problems is BenchmarkONE solving and how is that benefiting you?** Generating qualified leads and following up with those leads at the right time. Response rates have improved dramatically ### 42. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about BenchmarkONE?** Ease of use, easy to learn. You can figure most things out on your own. **What do you dislike about BenchmarkONE?** There is absolutely nothing to dislike about it. **Recommendations to others considering BenchmarkONE:** The trial period is a great way to experience what Hatchbuck can do for you. **What problems is BenchmarkONE solving and how is that benefiting you?** Able to send bulk emails easily, and first contact emails. ### 43. Solid CRM & Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremiah B. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2016 **What do you like best about BenchmarkONE?** Hatchbuck provides a solid CRM and Marketing Automation system that helps keep our marketing and sales efforts organized. The CRM has very few functionality holes, and the email & automation is easy to use and ticks most of the boxes for our needs. **What do you dislike about BenchmarkONE?** It could use some minor UX improvements here and there, particularly in reporting. But I believe those are in the works, and I'm looking forward to seeing that. **Recommendations to others considering BenchmarkONE:** Hatchbuck is definitely worth a look for small businesses looking for an all-in-one CRM with solid email & automation features. **What problems is BenchmarkONE solving and how is that benefiting you?** Our previous CRM was very clunky and slow, and the support was dismal. Hatchbuck works quickly and smoothly, and the training and support have been great! The email marketing is easy to use, and the forms are easy to set up and implement. ### 44. Excellent for tracking; Less so on design **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2016 **What do you like best about BenchmarkONE?** The ability to see how prospects interact with our emails and site is incredibly helpful for both content and sales teams. **What do you dislike about BenchmarkONE?** The design of emails and forms is not ideal. Tricky to create custom emails, and never quite looks the way we want it to. **Recommendations to others considering BenchmarkONE:** Great for CRM, but if design is really important, make sure you check out the build-your-own functionality first. It's not as user-friendly as, say, MailChimp. **What problems is BenchmarkONE solving and how is that benefiting you?** We're able to see which content prospects are interacting with, which can be valuable for our sales team. ### 45. A great customer service experience & very user friendly! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2016 **What do you like best about BenchmarkONE?** The Hatchbuck platform is very intuitive and user friendly. The modern look and well-organized information makes it easy to navigate and keep all of the various pieces of CRM/marketing automation straight. Also, the customer service is very responsive and helpful on an individual basis. **What do you dislike about BenchmarkONE?** There are some features that would be useful... such as being able to automate actions based on users who DON'T click in emails, not just those who do click, and being able to clear out data on forms after you do a few "tests" of the form to make sure it's working properly. Also, Contact Details do not include an "Address 2" line, even though a lot of addresses have suite numbers or secondary locators. And, it would be nice to have a direct email integration, instead of having to forward all conversations to a BCC email address (too easy to forget to do so). **Recommendations to others considering BenchmarkONE:** The conversion of data from our old system to Hatchbuck was not as smooth as we were hoping, so make sure you have everything squared away before you actually import the data. **What problems is BenchmarkONE solving and how is that benefiting you?** We needed a CRM system to manage our contacts, but also wanted to use email marketing to stay in touch with our prospects. Having an "all-in-one" system to do both has been the best solution to that problem. ### 46. Can be a powerful tool **Rating:** 3.5/5.0 stars **Reviewed by:** Dlayne S. | Regional Manager, Independent Accounts, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2016 **What do you like best about BenchmarkONE?** The email and crm capabilities are similar to more expensive combined platforms. The web tracking can be difficult to implement, but powerful once the information is compiled. Tagging is also more robust that other crm tools. **What do you dislike about BenchmarkONE?** The search feature is limited for both customers and companies. Not as intuitive as other programs, but scalable with the online tools and onboarding. Email is also limited in what you can do, drag and drop is easy but time consuming. **Recommendations to others considering BenchmarkONE:** Cheaper than other programs, which is evidenced by some tweaks that still need to be made. Overall still a great nurture and crm tool. **What problems is BenchmarkONE solving and how is that benefiting you?** Great for current customer nurture. Great reports for open rates and click through. ### 47. Hatchbuck converted a lot of scattered data into a robust database that landed us a big client! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2016 **What do you like best about BenchmarkONE?** It's visually stunning, much like our amazing trainer Lindsey Stroud. **What do you dislike about BenchmarkONE?** Nothing so far. Everything is working as expected and the training was excellent. **Recommendations to others considering BenchmarkONE:** It's perfect for a small business and very affordable. If you've worked with Mail Chimp or Constant Contact you will have no trouble figuring it ou. **What problems is BenchmarkONE solving and how is that benefiting you?** We had our customer database in an Excel spreadsheet. All of our correspondence with them was either printed out or put in Mac Mail folders. It was really disjointed. I love the social media features and the ability to upload a photo. I took the time to add those photos for everyone of our current clients which is really important that I put a face with the name so when we have our annual conference I can act like I already know them! Also, by having all social media fields available it forced me to connect with them which doubled my network in just a few days! ### 48. Hatchbuck is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Andreya T. | Owner, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about BenchmarkONE?** I like that my emails get into clients inbox. **What do you dislike about BenchmarkONE?** I dislike the name Hatchbuck and hate telling people it. **What problems is BenchmarkONE solving and how is that benefiting you?** The automations, online firms, and tasks keep me organized ### 49. Campaign Central! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy M. | Owner/Operator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2016 **What do you like best about BenchmarkONE?** Marketing campaigns are SO easy to execute through Hatchbuck. Thank you for making a user-friendly platform that truly supports our sales and marketing efforts. **What do you dislike about BenchmarkONE?** Necessary evil: Data Entry! What goes out is only as good as the data that goes in. **Recommendations to others considering BenchmarkONE:** Auto uploading of new contacts to Hatchbuck; app on phone/desktop. **What problems is BenchmarkONE solving and how is that benefiting you?** Ongoing marketing campaigns have been important to maintain a consistent sales pipeline. ### 50. Best Customer Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy C. | Founder and Managing Director, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2016 **What do you like best about BenchmarkONE?** Hatchbuck has been my first foray into marketing automation, and I couldn't be happier. From the start, each person I've dealt with has been a pro, engaged, helpful, and prompt. This can be a confusing new set of tools, so excellent support is critical. **What do you dislike about BenchmarkONE?** I wish there was a mobile CRM component. And a visual tool for creating "recipes" would help. **Recommendations to others considering BenchmarkONE:** The API will allow more integrations than at first glance. Give it a try if it's your first foray. **What problems is BenchmarkONE solving and how is that benefiting you?** I am trying to nurture new visitors and track activities of leads. ## BenchmarkONE Discussions - [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for) - [View BenchmarkONE pricing details and edition comparison](https://www.g2.com/products/benchmarkone/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+18%3A49%3A14+-0500&secure%5Bsession_id%5D=0326631d-e66a-419a-94af-e0976e44cb49&secure%5Btoken%5D=ed8ba41cc2ea82427a0e5787c9c92f95a8d2e2b94379b62bc9129af45f95dd3a&format=llm_user) ## BenchmarkONE Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top BenchmarkONE Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,188 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,048 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews)