BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00

Usage Based Per Month

Pro

$219.00

Usage Based Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5(961)

View All Alternatives

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BenchmarkONE Integrations

(37)

Integration information sourced from real user reviews.

Show More Integrations

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and advertising: A prominent use case among positive reviewers.
Industry — Information technology and software: Also represented in positive feedback.
Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Also reported
1–3 months	Also reported
3–6 months or longer	Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.

More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
Greater email design flexibility: Make templates and the email builder easier to customize and format.
More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
Broader integrations: Connect more directly with the other business applications teams rely on.

G2 reviews are authentic and verified.

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Nicalena K.

Corporate Sales Representative

Mid-Market (51-1000 emp.)

6/22/2021

"I actually really love this CRM. very easy to use."

5/5

What do you like best about BenchmarkONE?

I like that you can customize the searches and filter buttons and have a saved search filter. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I don't like that sometimes it crashes - I feel like there may be too many people using it at one time when this happens. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

Originally submitted 4/30/2021

"Excellent CRM system"

4.5/5

What do you like best about BenchmarkONE?

The automation is easy and mostly intuitive in terms of getting contacts into different flows. I understand my prospect universe in a very detailed way. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish there were multiple angles to get an email campaign started (not just going through the contact first). Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Take your time learning it before you dive right in. I say this because there are certain features you'd wish you utilized (such as tagging and link automation) that you can't necessarily go back and fix easily or in an automated fashion. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Mostly CRM problems are being addressed by their tagging feature. I can easily identify certain contacts by multiple tags to narrow down or broaden who exactly I want to contact about what specific item. Review collected by and hosted on G2.com.

Verified User in Human Resources

Small-Business (50 or fewer emp.)

5/13/2021

"BenchmarkOne is Great"

5/5

What do you like best about BenchmarkONE?

We enjoy the combination of email campaign creation and tracking within the CRM. Plus, we love the online forms and landing pages to help create content and help create engagement in our products and services Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The reports are canned and can be filtered, but it would be great to have a report writer. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We combined our contact management email system and our email marketing system into one with Benchmark. We have been able to create content easily and market to our contacts in one system. The system can provide engagement levels for my team to use to prioritize who to call. Our contact engagement has increased and it has resulted in more sales. Review collected by and hosted on G2.com.

Renee M.

Owner / Publisher

Small-Business (50 or fewer emp.)

5/19/2021

"Benchmark for Small Business"

5/5

What do you like best about BenchmarkONE?

I love how easy it is to use. I've tried a bunch of other CRM's and BenchmarkONE is by far the easiest and best value I have found. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish there was a mobile app for iPhone. Review collected by and hosted on G2.com.

Laura K.

Account Manager

Small-Business (50 or fewer emp.)

Originally submitted 10/19/2019

"Marketing Gamechanger"

5/5

What do you like best about BenchmarkONE?

Hatchbuck has really added value to how we help our clients not only maintain a CRM but track the ROI of their drip campaigns. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The only dislike I'd say I have is with my e-commerce client, I wish there was a way we could incorporate abandoned cart emails. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

I would absolutely consider incorporating this software into your marketing strategy. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We're enabling our clients to track their ROI of their marketing, narrow down their focus and net the most dollars in their marketing budget. Review collected by and hosted on G2.com.

Birdie H.

Marketing and Community Strategist

Small-Business (50 or fewer emp.)

8/12/2020

"An affordable, easy-to-use CRM"

4.5/5

What do you like best about BenchmarkONE?

I'm a current user of Benchmark One (aka Hatchbuck). I love having everything in one place and being able to track contact activities. The automation functionalities are great. This is an awesome Salesforce alternative at an incredibly affordable price point. There is always a learning curve with new technology and while you may run into internal challenges with change management, Hatchbuck is likable. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

As a current user, I'm a little bit worried about changes now that they've changed names. We are heavily invested in our CRM (as one should be!) and losing features/functionalities would impact the way my very small team of two operates on a day-to-day basis. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Without Hatchbuck we wouldn't have a CRM. As a small business, we rely on affordable software to keep our team equipped to get the job done. We've gotten so many benefits out of this tool. As we've incorporated outbound sales into our day-to-day, we've found it very easy to manage new contacts, manage meetings and follow-up tasks. There's never a question of who's responsible for what. Review collected by and hosted on G2.com.

Sam F.

Content Marketing Specialist

Small-Business (50 or fewer emp.)

12/11/2020

"Support and communication has been great"

4/5

What do you like best about BenchmarkONE?

Their quick support and tool integrations Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Sending and receiving emails could be easier to use and the Dashboard could show details to have more of an instant update instead of having to go into those specific contact profiles. The task feature would be best if it integrated with something like Microsoft Teams tasks. Review collected by and hosted on G2.com.

Verified User in Sporting Goods

Small-Business (50 or fewer emp.)

Originally submitted 2/5/2020

"Solid product & Easy to use/learn"

4.5/5

What do you like best about BenchmarkONE?

Pretty intuitive interface and I think the pricing is fair. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Not much. It is pretty cost effective marketing automation. Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

5/11/2021

"Good value and fits our needs"

3.5/5

What do you like best about BenchmarkONE?

Easy to create an eblast. Formatting is fairly intuitive. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The appearance of eblasts on a Windows desktop has some formatting issues showing block outlines. We also had delivery issues with eblasts going to spam folders. It got resolved for the most part but required some technical expertise. Review collected by and hosted on G2.com.

Patti P.

President and Founder

Small-Business (50 or fewer emp.)

Originally submitted 12/20/2016

"Solid CRM for small and fast-growing companies"

4/5

What do you like best about BenchmarkONE?

It's unusual that doing things in business turns out better than you expected. For my team at HealthEconomics.Com, this was the result of our first year experience with Hatchbuck! The business need we had was how to be better at marketing and sales (defined as: more targeted, better follow-up, more success). The solution was Hatchbuck. The result was 13% improvement in sales in our first year of Hatchbuck. Now, every dollar of that 13% growth is due to Hatchbuck - that just wouldn't be fair to my awesome sales people :-) - but it has indeed helped us target, follow-up more successfully, and have more success with our hundreds of customers. And probably most importantly, my sales team and I all feel in better control of our business. The whole group at Hatchbuck is on our side to be successful. We are definitely renewing for next year. The cost of the software service is manageable for our small business and it's easy to learn. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I'd like a better interface when adding tags without having to go to the Systems settings. I'd like a cheat sheet that defines a tag when you mouse over it (like a "comment" field or a note in Microsoft Word/Excel. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

I highly recommend this product to small businesses. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Needed better segmenting of customers (where they are in the sales funnel, what their interest is, what their pain point is); needed automatic follow-up; needed a way to achieve drip marketing; needed email and website integration of customer pathways; needed it to be affordable for a small business. We achieved drip marketing, segmenting, follow-up, and 13% sales growth. Review collected by and hosted on G2.com.