BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00

Usage Based Per Month

Pro

$219.00

Usage Based Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5(961)

View All Alternatives

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BenchmarkONE Integrations

(37)

Integration information sourced from real user reviews.

Show More Integrations

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and advertising: A prominent use case among positive reviewers.
Industry — Information technology and software: Also represented in positive feedback.
Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Also reported
1–3 months	Also reported
3–6 months or longer	Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.

More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
Greater email design flexibility: Make templates and the email builder easier to customize and format.
More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
Broader integrations: Connect more directly with the other business applications teams rely on.

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Jackie P.

Marketing Specialist

Mid-Market (51-1000 emp.)

Originally submitted 4/1/2021

"Very good system, some things could be improved."

4/5

What do you like best about BenchmarkONE?

Email System, CRM and Marketing Automation all in one place. Love the ability to create forms. The interface is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

It would be helpful if you could assign multiple contacts (email addresses) to multiple companies. Would also love the ability to have more marketing automation options, such as if someone doesn't open an email, then send them another email. I also have been having issues with bot activity and not being able to tell if someone actually opened or clicked on an email. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Very good program for the price point. I don't think any other company offers all that Benchmark does at this price point. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Saving a lot of time by streamlining our email process. Also saving time, not wasting time on prospects who are not interested. Having three different platforms (CRM, Email and Marketing Automation) made contact list maintenance a disaster. This solves that issue by housing everything in one place. Review collected by and hosted on G2.com.

Skye S.

Executive Assistant

Small-Business (50 or fewer emp.)

2/17/2022

"Awesome Customer Service"

5/5

What do you like best about BenchmarkONE?

As a brand new BenchmarkOne user, I came in with a lot of questions. The team has been fantastic in working with me and meeting my, and our company's needs. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The service is not cheap; however, it has met our marketing needs thoroughly! Review collected by and hosted on G2.com.

Trish N.

Executive Director

Small-Business (50 or fewer emp.)

11/11/2021

"A great tool to organize clients, potential clients and donors."

5/5

What do you like best about BenchmarkONE?

We have only had BMO for three weeks. We have just started to see all it can do for our small non-profit. We have yet to integrate any of our other software programs such as Quickbooks etc. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Everything is tailored for sales and potential sales that someone can make. Review collected by and hosted on G2.com.

Soraya W.

VP Sales & Marketing

Small-Business (50 or fewer emp.)

Originally submitted 2/13/2018

"Great support and easy to use!"

5/5

What do you like best about BenchmarkONE?

My favourite thing about Hatchbuck is the support. I have gone through the initial onboarding, the videos, phone support, email support, and now chat support. I've always gotten an immediate response! The other thing I love about Hatch is its simplicity. It's very easy to navigate and was easy to train my team to use it. They have also taken our feedback and implemented new changes, which have been very helpful for our growing team. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

While Hatch is a great CRM, I'd like to see a few usability and features be added eventually. I don't like that I have to click 3-4 times to send an email out (I understand why it's like this but it would be great to have an option to just send) - I'd like better views (filters) and be able to save my filter views with whatever columns I choose (It doesn't stick so I have to change it every time) - I'd like to be able to view better reporting - and I have a few other ideas if someone would like to contact me to go over. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Great for marketing automation - great support. Anytime you have a question or need help, you will receive that ASAP! :) The CRM is good for basic needs, organizing, there are a lot of customizations available to meet your needs. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We were just looking for a more affordable, easy to use CRM, which Hatch has become that for us. The benefits we have are that it's simple to use and we can now reconfigure how we organize our sales team given the tools within Hatch. We find it easy to onboard new team members and easily organize leads among the team. Review collected by and hosted on G2.com.

Jon C.

Small-Business (50 or fewer emp.)

11/11/2021

"Great team but diminishing potential in emailing"

3.5/5

What do you like best about BenchmarkONE?

I started when BenchmarkOne was Hatchbuck, and I have been consistently amazed by the high level of customer support. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I am evaluating options currently because mass email as a whole is not proving to be a productive form of communication for us. Review collected by and hosted on G2.com.

Matthew F.

Account Executive of Corporate Investigative Solutions for PA, DE, and MD at Thomson Reuters

Enterprise (> 1000 emp.)

Originally submitted 1/28/2021

"Awesome Tool to reach out to prospects and manage your deal flow"

4.5/5

What do you like best about BenchmarkONE?

I love the automation! It improves my daily reach! It shows me the insights on who opened and what they looked at which lets me know who to follow up with a phone call. I also utilize it to manage my dealflow and keep notes. It helps keep me organized and methodical with my approach! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Sometimes your email goes to spam. If a company has a good spam filter the contact will sometimes not see my email. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

It helps me more efficiently turn cold calls into warm calls. I was an old school smile and dial guy. Now I have more of an idea and what to talk about since I am given that intel from the initial email.

It also helps me reach specific subsets of contacts easily and quickly with industry specific messaging. It gives me more time to prospect without spending a ton of time getting organized! Review collected by and hosted on G2.com.

Dana D.

CEO

Small-Business (50 or fewer emp.)

Originally submitted 6/2/2020

"Great all-in-one marketing and CRM tool with very little engineering required to get up and running"

5/5

What do you like best about BenchmarkONE?

Support team is very responsive and nice. It's a relatively complex product with a lot of features and they are always great about looking into things. I also like that it's both marketing and CRM in one, so you don't need to have two solutions to track and manage the data. Their integrations with our own website (API) is continuously getting better so that we have real-time updates on it. The campaigns (email, text, call, task, etc.) are awesome Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish it had the following features: (1) Click to call -- where you could call right out of the tool and then it records those messages. (2) Text messaging - where you could text directly from in the app. (3) Analytics -- would like to be able to customize with a sales dashboard. We don't use the DEALS feature so it's a bit clunky. Review collected by and hosted on G2.com.

Greg F.

President

Small-Business (50 or fewer emp.)

Originally submitted 6/2/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"BenchmarkONE is an awesome tool for businesses! Highly Recommend!!"

5/5

What do you like best about BenchmarkONE?

I have used Hatchbuck (now BenchmarkONE) for 7+ years. The tool has everything you need for email marketing, CRM, sales pipeline management and more. As compared to other companies out there with similar capabilities, their value is incredible! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Can't say much that I dislike. I think this system rocks! Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

BenchmarkOne is an awesome tool. It has a lot of "pack" to the "punch" and for a very reasonable price. It is right up there in capability as some of the tools that cost $1000/mo+.

I have used this tool for 5+ years and highly recommend it to our clients for our agency. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Easy to disseminate data and make emails more targeted with tags. Very easy to set up drip marketing campaigns. Review collected by and hosted on G2.com.

G2 Icon

Verified User in Accounting

Mid-Market (51-1000 emp.)

2/22/2022

"Review for benchmark"

4.5/5

What do you like best about BenchmarkONE?

Easy access to contacts on the screen and simple Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

That once you click on a contact, and get out of it, it brings you to the top of the list instead of where you left off Review collected by and hosted on G2.com.

Brent C.

Financial Analyst

Small-Business (50 or fewer emp.)

1/18/2021

"A system that improves sales in the company!"

4/5

What do you like best about BenchmarkONE?

In our company, since we started with the BenchmarkONE test, we have been satisfied since it has provided us with tools that help us with the management of campaigns and sales and marketing workflows thanks to its segmentation, evaluation of potential clients and visitor tracking of the web offers us the best alternatives for the market. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Our work team received some complaints from clients since not all of them manage to cancel their subscription effectively and consequently they are supplied in the same way messages or emails from marketing campaigns which can get them upset and complain. On the other hand, it has small flaws like the HTML platform. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Our experience was very satisfactory when using this software within our work system as it has an incredible facility to create email campaigns based on user interactions, through reference reporting panels that are very fast; besides that its cost of $ 39 makes it a very considerable option above other software. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Something that our team needed was to keep track of the interactions made by clients with respect to our campaigns, for this BenchmarkONE offers us the solution since it gives us a score with respect to said interactions that we need, such as reading the emails, visiting the website, downloading documents, among other things that made it easier for us to know which areas were the most frequented and thus not lose sight of and make improvements to those less visited. Review collected by and hosted on G2.com.