BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Lite

$49.00

Usage Based Per Month

Pro

$219.00

Usage Based Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5(961)

View All Alternatives

User Insights

Average based on 191 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

BenchmarkONE Integrations

(37)

Integration information sourced from real user reviews.

Show More Integrations

BenchmarkONE Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is BenchmarkONE, and what problem is it built to solve?

BenchmarkONE is one of Polaris Software’s sales and marketing platforms, used by small business customers. It is intended to support businesses’ sales and marketing needs.

What languages does BenchmarkONE support?

BenchmarkONE supports 1 language: English.

What company sizes and industries is BenchmarkONE the best fit for?

Positive reviewer feedback points most strongly to small businesses, with mid-market organizations also represented. The industries with the clearest presence include:

Company size — Small business: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Marketing and advertising: A prominent use case among positive reviewers.
Industry — Information technology and software: Also represented in positive feedback.
Industry — Healthcare and management consulting: Both appear among the product’s positive users.

How long does it take to implement BenchmarkONE across a team?

Implementation time is most often reported as under a day, though some teams describe a longer setup as they configure the system or prepare their data.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Also reported
1–3 months	Also reported
3–6 months or longer	Less common

What customer support options does BenchmarkONE provide, and how do users find the overall support experience?

Support combines direct assistance with self-service resources. Options include phone support, email/help desk, and resources such as a knowledge base. The experience is often described as responsive, helpful, and hands-on, particularly during onboarding, although experiences resolving technical issues can vary.

What is the experience like for teams switching to BenchmarkONE from another tool?

Switching to BenchmarkONE is often about simplifying work and bringing CRM, email marketing, and automation together, sometimes at a lower cost than a larger platform. Teams moving from tools such as HubSpot, Salesforce, Infusionsoft, Act-On, or separate email and CRM systems describe a more straightforward way to manage contacts and follow-ups; getting data and campaigns set up can still take planning.

What features or capabilities could make BenchmarkONE even more useful?

The clearest opportunities to make BenchmarkONE more useful are richer reporting, more flexible automation, and greater control over email design and CRM workflows.

More customizable reporting: Add report-building and dashboard options for deeper analysis and easier comparisons across campaigns.
More advanced automation: Expand conditional workflows and branching actions, including follow-ups based on non-engagement or replies.
Greater email design flexibility: Make templates and the email builder easier to customize and format.
More adaptable CRM workflows: Improve options for managing company records, deal pipelines, and contact data.
Broader integrations: Connect more directly with the other business applications teams rely on.

G2 reviews are authentic and verified.

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Chelsey C.

Director of Operations and Marketing

Investment Banking

Small-Business (50 or fewer emp.)

Originally submitted 12/21/2016

"Updated, after 6 months of heavy use: Still, hands down, the best CRM system I've ever used."

5/5

What do you like best about BenchmarkONE?

The support, hands down. The team at Hatchbuck is amazing, and has answered all of my questions promptly, and helped me to think creatively with how best to use the software. I also love the automation available - the ability to trigger emails, campaigns, tasks, reminders, and deals based on contact actions. The new built in advanced filtering system is great, and makes it easier than ever to segment our database based on location, tags, whether they have an email address or not, and more. We've also used the email reporting to our advantage, helping us to get to know our contacts - what they interact with, what they click on, what they do and don't care about - our database has new life! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

As we've been in the system more, we're finding that we're not using the "deals" tracker tool as effectively as we could, simply based on the fact that for our specific line of business, we could easily use 3-4 pipelines separately. (We are M&A Advisors/Business Brokerage Advisors, and so we have separate pipelines for Sellers, Buyers, Clients doing Exit Planning, and Valuations). If we were given the ability to have multiple Deals pipelines, it would immediately enable us to keep track of that pipeline. Additionally, if I could change a couple things, like the ability to automate contact notes within the record the same way that other things can be automated, I would, but this is such a minor thing that I wouldn't count it as a dislike. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

TRY IT! You won't regret it. I'd even be happy to answer any questions that you have, being in the system every day for the last 6 months. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We previously had three systems holding three separate sets of data: Zoho CRM, Membrain, and MailChimp. Now that our data is all together, we're already starting to make it work for us, instead of us working with it. As we're further into the program as well, and we've executed some campaigns and targeted emails, we're getting to know our database. The tag feature is amazing, and helps to give a more real-time picture of where our prospects are at, whether they've been browsing the website, what pages they've visited (and multiple times), etc. Review collected by and hosted on G2.com.

Rob E.

Director of Marketing and Sales

Marketing and Advertising

Mid-Market (51-1000 emp.)

12/6/2018

"All the features a small business needs with none of the excess cost"

4/5

What do you like best about BenchmarkONE?

The email builder is very easy to use and the CRM is plug-in friendly! Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The out-of-box reporting is light. They offer customizable reports for a fee so you're not cornered by their reports. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Have systems in place before you contract any marketing automation or CRM tool. These tools create efficiencies, not the systems. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Measuring the ROI of our business development tactic, prospect nurturing, and pipeline management. Review collected by and hosted on G2.com.

Elizabeth D.

Recruiter

Staffing and Recruiting

Mid-Market (51-1000 emp.)

11/29/2018

"I enjoy using Hatchbuk"

4.5/5

What do you like best about BenchmarkONE?

I like that you can customize your settings to show exactly what you are looking for each time you go in Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I don't like that it flags duplicate emails but doesn't let you click on the email and go directly to the existing profile Review collected by and hosted on G2.com.

Verified User in Events Services

Small-Business (50 or fewer emp.)

11/29/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"My Experience with Hatchbuck as a Business Development Representative."

4.5/5

What do you like best about BenchmarkONE?

What I like best about Hatchbuck is how easy it is to catch on to the processes. I also like that I am able to set reminders to go directly to my email on the due date or when it is coming up. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I don't feel that I use enough features to have any negative feedback. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Hatchbuck is worth the try! They are not only helpful, but their customer service goes above and beyond to make sure that you know how to use the product! Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

I am mostly tracking my tasks. It keeps me productive. Review collected by and hosted on G2.com.

Jim C.

2018 Chapter President

Real Estate

Small-Business (50 or fewer emp.)

Originally submitted 10/12/2017

"Very good platform for small business CRM and email nurture campaigns"

4.5/5

What do you like best about BenchmarkONE?

It's a DIY solution for small businesses that don't need the feature set of a large CRM like SalesForce. The company is easy to work with and the system seems to be very user friendly. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

In some ways the system is a little too DIY. They offer email templates and set up a campaign for you, but customizing these to my business needs are a little beyond my technical and creative abilities. I'm sure I could figure it out with enough time, but some of it is a little daunting. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

The CRM features are really pretty easy to use, as are the drip marketing campaigns - once you have them set up. I think the real learning curve comes with setting up the email templates and campaigns. It's a good software, but it will require you to put some time and creative juices into getting it set up. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We get a lot of new business leads but not all of them are ready to purchase our services right away. Hatchbuck allows us to keep tabs on these folks, send them periodic drip marketing to keep us fresh in their minds, and when the time is right, we are there to convert the sale. Review collected by and hosted on G2.com.

Joe P.

Small-Business (50 or fewer emp.)

2/13/2018

"The Game Changer in My Marketing Campaign"

5/5

What do you like best about BenchmarkONE?

The ability to easily create great looking email templates is one of the best tools. I also like the point system it awards contacts for opening emails and clicking links. We're able to use this information to determine who is a hot prospect and who needs more nurturing. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish there was an easier way to reset campaigns without starting and stopping the whole thing. For instance, I have a series of tasks to complete for new leads. There are many occasions I get behind on handling the tasks. Without having to stop and restart the campaign I would like the capability to start the campaign today from where I left off. Essentially picking up in the middle of the campaign. Review collected by and hosted on G2.com.

Verified User in Market Research

Small-Business (50 or fewer emp.)

12/6/2018

"Easy and helpful"

5/5

What do you like best about BenchmarkONE?

Ease of use of the interface, and good price value. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

We've had trouble tagging responses to some of our forms and email blasts. Review collected by and hosted on G2.com.

Rhonda M.

Kitchen Designer

Consumer Services

Mid-Market (51-1000 emp.)

2/13/2018

"Hatcbuck Rocks!"

5/5

What do you like best about BenchmarkONE?

HB allows us to easily register and track all of our contacts and leads. We also track all customer, prospect, and lead interaction. It's a real plus when you can talk to a potential client on their level. HB puts the customer at the heart of our business, which we feel is the fastest way to increase our sales and profits. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Limited ability to print reports. Would like to also use this system for action tracking and reporting. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

None Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Prospects are kept alive and kicking in HB even if they said no the first time. We have an effective email marketing strategy designed into HB which allows us to keep the name Kitchen Tune-up at the top of the pile. We have prospects approach us months after our initial meeting(s) saying they are ready to start! Review collected by and hosted on G2.com.

Alisa G.

Fractional GTM Operations Leader

Computer Software

Small-Business (50 or fewer emp.)

12/19/2017

"Good CRM+Marketing automation solution for small businesses"

3.5/5

What do you like best about BenchmarkONE?

Hatchbuck is very intuitive and easy to use. Set up was quick and painless. Hatchbuck's customer service team is amazing, especially helping us make the transition from Salesforce to Hatchbuck. I appreciated the onboarding assistance as we imported data from Salesforce. I like that you can see a contact's activity easily in each record as well as a running activity dashboard on the side. The marketing automation functionality is great and easy to set up. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Because Hatchbuck was originally designed for small B2C businesses, everything is contact driven. You can't do much from the company record and you can't tag or segment companies. There isn't a way to build logic into processes (ie. if contact does X then do Y and Z). The sales side is not as intuitive as the marketing function. That being said, Hatchbuck is continually making updates and does listen to its customers. I expect to see many improvements in the new year and in the meantime, it's working well for us. Review collected by and hosted on G2.com.

Lindsey A.

Director of Marketing

Events Services

Small-Business (50 or fewer emp.)

12/5/2017

"Great Service, Great Product!"

5/5

What do you like best about BenchmarkONE?

Their onboarding and support team is amazing! I knew I would need a little extra hand-holding at the beginning and they have exceeded expectations. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The only dislike would be the personalization of emails. If you add {Contact Name} for example, you can not see that the field has been filled in correctly in the test email and on the contact page. You do receive confirmation when a contact replies and you are able to see your initial email in the thread. Review collected by and hosted on G2.com.