---
title: Base Reviews
meta_title: 'Base Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Base works for a business like yours.
date_modified: '2026-06-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Base Reviews
**Vendor:** Base  
**Category:** [Multichannel Retail Software](https://www.g2.com/categories/multichannel-retail)  
**Total Reviews:** 1
## About Base
Base is an all-in-one ecommerce operations platform built for multichannel merchants who want to move faster, expand into new channels, and scale without the operational friction that holds most brands back. Most ecommerce platforms help you sell. Base helps you scale, without the chaos that comes with it. With 1,700+ pre-built integrations, no-code workflow automation, AI-powered listing tools, and built-in analytics, Base gives your team everything needed to manage orders, inventory, warehouses, and listings from a single system, without the dev resources or multi-month implementation projects that legacy tools demand. Whether you are a DTC brand expanding into new channels, a multichannel retailer consolidating a fragmented tech stack, or an operations team managing fulfillment across multiple warehouses and 3PL partners, Base gives you the visibility and control to streamline operations, add new channels, and drive more revenue without added complexity. Trusted by 30,000+ businesses in 100+ countries, including Samsung, Philips, and Decathlon, Base powers growth across Amazon, Walmart, TikTok Shop, and every channel in between.



## Base Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Base, enjoying its friendly interface and smooth operation. (1 reviews)
- Users love the **easy integrations** in Base, enhancing their overall experience with a smooth and friendly interface. (1 reviews)
- Users enjoy the **extensive integrations** offered by Base, enhancing their overall experience and functionality. (1 reviews)
- Users love the **friendly interface** of Base, appreciating its smooth operation and extensive integrations. (1 reviews)

**What users dislike:**

- Users find the pricing of Base to be **exorbitantly high** , with costs rising dramatically year over year. (1 reviews)
- Users are concerned about the **dramatic price increases** of Base, which significantly impact their budgets over time. (1 reviews)
- Users express concerns over **exorbitant pricing increases** for Base, making it increasingly unaffordable year after year. (1 reviews)

## Base Reviews
  ### 1. Terrible pricing policy

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2024

**What do you like best about Base?**

Friendly interface, smooth operation. Lots of integration.

**What do you dislike about Base?**

Annual price list change. In December 2021, I paid 80 euros for the utility. In December 2022 - 256 euros. In December 2023 - 980 euros. If I stayed now for December I would have to pay with the same number of orders about 12,000 euros, and from January 2025 a new price list comes in.

**What problems is Base solving and how is that benefiting you?**

I didn't use automation or bid synchronization. I only used to download orders from the marketplace, generate a bill of lading and send the bill number to the marketplace.

**Official Response from Liz Rojas:**

> Thank you for sharing your honest feedback. I am truly sorry to hear that our recent pricing updates have caused frustration. At Base, we value long-term relationships and completely understand how difficult it can feel when costs increase over time.

Our goal is always to provide clear value that grows with your business, never surprises. Over the past few years, we have made significant investments to expand Base’s capabilities, including deeper marketplace integrations, faster order syncing, more advanced automation, and stronger reliability. These improvements help our customers save time, reduce errors, and scale efficiently.

While pricing adjustments sometimes reflect these investments, they are made carefully to ensure that Base remains a dependable, high-performing platform that supports your continued growth. The increase you described sounds unusual, and we would be happy to review your account directly to understand what happened. Please reach out to our support team at support@base.com and reference this message so we can take a closer look.

Thank you again for being part of the Base community. Your feedback helps us continue to improve and deliver lasting value to every customer we serve.



- [View Base pricing details and edition comparison](https://www.g2.com/products/base-2025-07-22/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-18+02%3A36%3A09+-0500&secure%5Bsession_id%5D=e755b439-961b-4ccf-a0c5-11abff2da2d6&secure%5Btoken%5D=c31417c3858a387b250e3416bc1deef771058b77dc8d87d1a6bb2f8759a39ee9&format=llm_user)
## Base Integrations
  - [Abra](https://www.g2.com/products/abra-abra/reviews)
  - [ABRA Gen](https://www.g2.com/products/abra-gen/reviews)
  - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)
  - [Amazon MCF Management](https://www.g2.com/products/amazon-mcf-management/reviews)
  - [Amazon Vendor Central Management](https://www.g2.com/products/amazon-vendor-central-management/reviews)
  - [Atlas Pickup Points](https://www.g2.com/products/atlas-pickup-points/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Bitrix24](https://www.g2.com/products/bitrix24/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [ClickSend](https://www.g2.com/products/clicksend-clicksend/reviews)
  - [Comarch ERP XT](https://www.g2.com/products/comarch-erp-xt/reviews)
  - [Commerce Cloud](https://www.g2.com/products/commerce-cloud/reviews)
  - [Contaazul](https://www.g2.com/products/contaazul/reviews)
  - [Discord](https://www.g2.com/products/textaify-discord/reviews)
  - [Ecwid](https://www.g2.com/products/ecwid/reviews)
  - [EmailLabs](https://www.g2.com/products/emaillabs/reviews)
  - [FastBill](https://www.g2.com/products/fastbill/reviews)
  - [FedEx Ship Manager](https://www.g2.com/products/fedex-ship-manager/reviews)
  - [Firmao CRM](https://www.g2.com/products/firmao-crm/reviews)
  - [FreeAgent](https://www.g2.com/products/freeagent/reviews)
  - [FreshBooks](https://www.g2.com/products/freshbooks/reviews)
  - [Freshdesk](https://www.g2.com/products/freshdesk/reviews)
  - [Frisbo](https://www.g2.com/products/frisbo/reviews)
  - [Fulfillment by Amazon](https://www.g2.com/products/fulfillment-by-amazon/reviews)
  - [Gambio](https://www.g2.com/products/gambio/reviews)
  - [Helios](https://www.g2.com/products/helios/reviews)
  - [Hermes](https://www.g2.com/products/hermes/reviews)
  - [inFakt](https://www.g2.com/products/infakt/reviews)
  - [Insoft](https://www.g2.com/products/insoft/reviews)
  - [InvoiceOcean](https://www.g2.com/products/invoiceocean/reviews)
  - [K2](https://www.g2.com/products/k2/reviews)
  - [Karat](https://www.g2.com/products/karat/reviews)
  - [Lexware](https://www.g2.com/products/lexware/reviews)
  - [LoMag](https://www.g2.com/products/lomag/reviews)
  - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)
  - [Microsoft Dynamics 365 Connector](https://www.g2.com/products/microsoft-dynamics-365-connector/reviews)
  - [Mirakl Inc](https://www.g2.com/products/mirakl-inc/reviews)
  - [Moloni](https://www.g2.com/products/moloni/reviews)
  - [Monkedo](https://www.g2.com/products/monkedo/reviews)
  - [Monta](https://www.g2.com/products/monta/reviews)
  - [NetSuite](https://www.g2.com/products/netsuite/reviews)
  - [Newegg Inc.](https://www.g2.com/products/newegg-inc/reviews)
  - [Octopia](https://www.g2.com/products/octopia/reviews)
  - [Odoo](https://www.g2.com/products/odoo-odoo/reviews)
  - [OpenCart](https://www.g2.com/products/opencart/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [Quattro](https://www.g2.com/products/quattro-quattro/reviews)
  - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews)
  - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews)
  - [Realbooks](https://www.g2.com/products/realbooks/reviews)
  - [Sage](https://www.g2.com/products/sage-finance-sage/reviews)
  - [SAP API Hub](https://www.g2.com/products/sap-api-hub/reviews)
  - [SAP Business one](https://www.g2.com/products/ikyam-solutions-private-limited-sap-business-one/reviews)
  - [sevDesk](https://www.g2.com/products/sevdesk/reviews)
  - [ShipBob](https://www.g2.com/products/shipbob/reviews)
  - [ShipHero](https://www.g2.com/products/shiphero/reviews)
  - [ShipRocket](https://www.g2.com/products/shiprocket/reviews)
  - [ShipStation](https://www.g2.com/products/shipstation/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopware](https://www.g2.com/products/shopware/reviews)
  - [Skladon](https://www.g2.com/products/skladon/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Smartbill](https://www.g2.com/products/smartbill/reviews)
  - [SMSAPI powered by LINK Mobility](https://www.g2.com/products/smsapi-powered-by-link-mobility/reviews)
  - [SMSLink](https://www.g2.com/products/smslink/reviews)
  - [SMSPubli](https://www.g2.com/products/smspubli-smspubli/reviews)
  - [Socket](https://www.g2.com/products/socket-socket/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Stripe](https://www.g2.com/products/stripe-agentic-workflow-stripe/reviews)
  - [Symfonia](https://www.g2.com/products/symfonia/reviews)
  - [TallyPrime](https://www.g2.com/products/tallyprime/reviews)
  - [Target](https://www.g2.com/products/target/reviews)
  - [Thulium](https://www.g2.com/products/thulium/reviews)
  - [Thunderbird](https://www.g2.com/products/thunderbird/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [TrustMate.io](https://www.g2.com/products/trustmate-io/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Weaver WMS](https://www.g2.com/products/weaver-wms/reviews)
  - [WhatsApp API](https://www.g2.com/products/crunchzapp-whatsapp-api/reviews)
  - [WisePorter](https://www.g2.com/products/wiseporter/reviews)
  - [WISH](https://www.g2.com/products/wish/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [Xero](https://www.g2.com/products/xero/reviews)
  - [Zalando](https://www.g2.com/products/zalando/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho Inventory](https://www.g2.com/products/zoho-inventory/reviews)
  - [Zoho Invoice](https://www.g2.com/products/zoho-invoice/reviews)

## Base Features
**Integration**
- Import
- Export
- APIs

**Warehouse Definition**
- Locations
- Visualization
- Warehouse Slotting

**Order Entry**
- Entry
- Register
- Notifications

**Development **
- Pre-built Connectors
- Custom Connectors

**Agentic AI - Accounting & Finance**
- Autonomous Task Execution

**Operations**
- Optimized Business Operations
- Data Synchronization

**Store Management**
- Localization
- Marketplaces

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Logistics**
- Cross Docking
- Receiving
- Pick & Pack

**Order Tracking**
- Shipping
- Tracking
- Backorder

**Management **
- Reporting and Analytics
- Data Mapping

**Inventory**
- Order Fulfillment
- Catalog Management
- Product Intelligence

**Analytics**
- Worker performance
- Error Tracking
- Procurement analytics

**Inventory Management**
- Stock Levels
- Flow Of Goods
- Reserving Goods

**Integration Options**
- ERP Systems
- Accounting Systems
- CRM and Marketing Automation Systems
- EDI

**Agentic AI - Online Marketplace Optimization Tools**
- Cross-system Integration
- Natural Language Interaction

**Platform**
- Regulation Compliance
- Multichannel Publishing
- Accounting Reports
- Marketplace Integration

**Inventory Management**
- Customer Portal
- Cycle Counting

**Customer Management**
- Order Status
- Information Access
- Email Notifications

**Processing**
- Internationalization
- Order Management
- Scan and Ship 

**Subscription Management**
- Payment Data
- Payment Gateway
- Billing
- Automatic Payments

**Agentic AI - Order Management**
- Adaptive Learning
- Natural Language Interaction

**Inventory Management Platform Features**
- Centralized Inventory Database
- Inventory Level Dashboards
- Stock History Reporting
- Low Stock Notifications
- Bundles, Kits, & Variants
- Asset Tracking
- Inventory Forecasting
- eCommerce Integrations
- Accounting Integrations
- Data Exporting / Importing

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

## Top Base Alternatives
  - [Webgility](https://www.g2.com/products/webgility/reviews) - 4.6/5.0 (371 reviews)
  - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (854 reviews)

