Badger Maps Reviews & Product Details

Your field sales tool kit to sell more– Badger Maps is the top rated mobile app for B2B reps in the field and a total territory management for your entire field team. With Badger, outside sales & field service reps get a mobile app (available on both iPhone and Android) that cuts drive time, improves data collection, and increases sales. Activities that were once a time sink like customer mapping, route planning, scheduling, data collection, and reporting are all made easy with Badger’s mobile mapping app. Paired with a suite of territory management tools that includes performance dashboards and a robust territory mapping interface, Badger Maps will enhance the workflows of everyone on your field team with features like: Route Planner & Mobile Sales Mapping - Fit 2 more meetings into each day by optimizing routes with up to 120 stops. - Visualize all your Accounts, Contacts, Leads, and Opportunities on an interactive map on your phone. - Filter and colorize accounts by custom metrics like priority status or last order date to instantly spot your best opportunities as you plan your day. - Plan and save all your routes in advance so you never fly blind on the road. Scheduling & Reminders - Sync routes to your calendar with the touch of the button. - Get alerts for follow-ups or nearby accounts that need attention. Mobile Lead Generation - Find new, qualified leads near your route– great for downtime on the road! Data Collection & A Mobile CRM Front-End - Take notes, capture photos, and keep all your customer information up to date from your phone. - Automatically sync all your data with the leading CRMs including Salesforce, HubSpot, Zoho, Microsoft Dynamics, NetSuite, Pipedrive, monday.com, Veeva, Insightly, SugarCRM, and more. - Map and access all your CRM data in the field. See the relationship between different data types so you’re never left fumbling for the information you need to serve your customers. Reporting & Mileage Tracking - Get automated reports summarizing your routes and customer activity. - Generate mileage tracking reports that make submitting your expenses easy. Territory Mapping & Management - See all your reps’ data represented in performance dashboards and customizable charts & graphs. - Use territory alignment software to automatically balance and optimize your territories. - Automate lead routing to assign new leads to the right territory instantly- no manual work needed! - Create competitions and incentivize your reps with dynamic leaderboards. - Uncover insights with territory mapping tools like heat maps, bubble maps, thematic maps & more. Get a free 14-day trial, integrated with your CRM. With optimized routes, Badger pays for itself with just the savings on gas!

Product Website

Seller

Badger Maps, Inc

Discussions

Badger Maps Community

Languages Supported

English

Overview by

Badger Maps

Pricing

Pricing provided by Badger Maps.

Free Trial

1 Users

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Badger Maps Media

Badger Maps Demo - The Best App for Field Sales People

Sales Teams sell 20-25% more with Badger Maps

Badger Maps Demo - Optimize routes to sell more in less time

Drive 20% less. Optimize your routes with 100+ stops and plan your daily meetings effortlessly.

Badger Maps Demo - With Route Mode, easily plan, then focus

End the busy work. Automate your planning and reporting to cut your prep time down to 10 minutes per day.

Visualize your data. See all your customers and prospects on an interactive map.

Prioritize your Territory. Filter by your top opportunities and get the shortest routes.

Badger Maps Demo - Badger works on your computer, your tablet, and your phone

Check-in, take notes, and set up your next follow-up date.

Badger Maps - Advanced CRM Integration (Mobile)

A route planner & field sales assistant in one - Badger Maps

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AL Jason M.

National Sales Manager

Mid-Market (51-1000 emp.)

4/1/2026

"Makes Field Calls and Customer Tracking Easy"

4/5

What do you like best about Badger Maps?

The easy way to find your customers when doing field calls, and logging calls and identifying customers that had not been visited for a length of time Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Reports were a little raw, when sent out in excel format, and if you don't custom build your notes requirements, the reps tend to put limited notes of no value. Also if you are unable to do a API link to keep the customer data maintained this becomes a very manual tasks that needs a dedicated person to manage it. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

The software gives me a quick visual ID of my customers, how they’re being managed, and where there are opportunities to contact them. As the National Manager, it made it quick and easy for me to identify low performers and offer guidance to help them improve how they engaged with the customers, or if they needed more coaching. Review collected by and hosted on G2.com.

Fernando F.

Head of Customer Service Department

Small-Business (50 or fewer emp.)

3/23/2026

"Helpful Area Insights for Smarter Sales Recommendations"

4/5

What do you like best about Badger Maps?

As a sales support back office agent it helps me have a better idea to where should I recommend the sales rep to check. In addition it lets me explore what is close to the area to give better insights. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

At the moment, I don’t have enough experience with Badger to say there’s anything I dislike. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

We are having issues with the sales team being too independent. A problem its solving it helps us see in the map and start using our AI tools for recommendations and suggestions placed in a map. It will help us monitor and check the cost of a route and the revenue it gives to involve the sales support department to make the sales team transform into another thing. Review collected by and hosted on G2.com.

Laura J.

3/30/2026

"Time-Saving, User-Friendly Route Planner"

5/5

What do you like best about Badger Maps?

I use Badger Maps to enter all of my accounts and plan my route for the day. Badger Maps is a huge time saver. I like how I can plan my route for the day and use the Navigator tool right inside the app. I liked how I was able to add notes to each account and track the dates of each time I checked into the account. It is a quick reference for when I'm on the road, and I can pull up the account, check any notes, and also check the last time I was at the office. I found the app to be very user-friendly and very useful. The initial setup was very easy, and they also provided videos on how to use all the features. Their support team also offered to help with learning the features of the app. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Nothing to dislike Review collected by and hosted on G2.com.

Michael P.

Small-Business (50 or fewer emp.)

4/1/2026

"Phenomenal Route Planning, Effortless Efficiency"

5/5

What do you like best about Badger Maps?

There's a lot to love about Badger Maps. The route planning is phenomenal, saving me so much time by optimizing my routes so I don't waste time driving all over. I also love the filters. If I have, say, 100 accounts in one area but want to see a certain type of account, I can apply a filter to narrow it down to around 20. Within seconds, I can create a route, which is super helpful. I also found the initial setup very easy, even for someone not very technologically advanced like myself. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I love it all…nothing to share here. Easily one of my best investments in my career Review collected by and hosted on G2.com.

Laurence M.

Représentante

Mid-Market (51-1000 emp.)

2/3/2026

"The best route optimization app, flexible and practical for everyday use"

5/5

What do you like best about Badger Maps?

This is the best route optimization app, I love all the features!

I have already recommended your app to other representatives many times.

Several years ago, in a previous job, I used your app (I had about 800 accounts). Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

In my new job, I have about 150 accounts. The annual membership is more difficult to justify. A special price based on the number of accounts would be needed. I will use the application for a few months during the year (monthly subscription).

After several years without using the application, I expected new features (I may not have had the time to discover them yet). Review collected by and hosted on G2.com.

Brent G.

CFO

Mid-Market (51-1000 emp.)

2/19/2026

"Boosts Sales Team Efficiency with Intuitive Mapping"

5/5

What do you like best about Badger Maps?

I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It makes us far more efficient in creating territories that our sales reps can visit. By seeing where our accounts are on a map, it becomes obvious which territories we should focus on more. The initial setup was also very easy, making Badger Maps a wonderful software for our team. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

It hasn't really changed in the many years we have used it, not sure if it has needed to though. Review collected by and hosted on G2.com.

Seth M.

Small-Business (50 or fewer emp.)

3/30/2026

"Efficient Route Planning with Room for Improvement"

4/5

What do you like best about Badger Maps?

I really like the map and route feature of Badger Maps. It allows me to see my accounts on a map and add accounts based on the route I'm on. Plus, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think Badger Maps could improve by providing more information on check-ins. I would like a feature where I can schedule a follow up visit, call, or email, and have it automatically added to the new day's route. Review collected by and hosted on G2.com.

Mary S.

Search Engine Optimization Consultant

Marketing and Advertising

12/22/2025

"Visualize Client Insights with Ease"

4.5/5

What do you like best about Badger Maps?

I love that Badger Maps allows us to visualize when we last visited a client or specific types of businesses. This feature helps in comparing and contrasting, aiding in our decision-making process. The 'Lasso' tool is also great for circling where we want to go, making it a useful feature. The ability to visualize different types of businesses is incredibly valuable and we are planning to sort by the value of clients, which I believe will be amazing. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Loading potential clients and the zooming in process can be problematic. The 'redo search' feature when looking for specific types of businesses leaves room for errors and missing places. It would be great to type in the type of business we want to visit over an entire state and save them in bulk. The initial setup was a bit slow, taking about 5 months of paid usage before making any real progress. Review collected by and hosted on G2.com.

Brandon H.

Account MAnager

Enterprise (> 1000 emp.)

3/18/2026

"Badger Maps Sets the Gold Standard for Route Planning and Territory Management"

5/5

What do you like best about Badger Maps?

Badger Maps made me feel like I wasn't alone in the field. I could import accounts and jobsites from a spreadsheet, but also while on the jobsites. The lasso tool was very helpful as well. I loved being able to divide my territory up into different routes that were optimized for best path. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

There is nothing negative that I can say about Badger. It is the tool by which I will measure all other apps like it. Review collected by and hosted on G2.com.

Blake W.

2/2/2026

"Simplifies Route Planning, Excellent Customer Service"

5/5

What do you like best about Badger Maps?

I really like the customer service of Badger Maps and the simplicity of adding new accounts. It helps me reduce decision fatigue by keeping track of accounts and figuring out where I should go next. It also helps me keep track of when I last spoke with a merchant. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think the communication between the mobile app and online could be improved. Some things work better on mobile, whereas you have to do a couple of things online. Syncing them up and making them the same or making it very clear would be helpful. Review collected by and hosted on G2.com.