---
title: Badge Reviews
meta_title: 'Badge Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Badge works for a business like yours.
date_modified: '2025-03-03'
parent_category:
  name: Demand Generation
  url: https://www.g2.com/categories/demand-generation
---

# Badge Reviews
**Vendor:** Badge  
**Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)
## About Badge
Badge is the leading developer platform for Apple, Google, and Samsung Wallets, providing a seamless way for companies to create interactive customer experiences across all mobile wallets. With no-code workspaces, flexible APIs, and the first embedded wallet platform built for POS and SaaS companies, Badge simplifies wallet integrations and unlocks new marketing opportunities. Trusted by brands like Shift4, Pine Labs, Unilever, Carrefour, and Wakefern, Badge is backed by QED and Infinity Ventures. Why Badge? ✅ A Single Platform for Every Wallet Badge gives product teams a unified entry point for all mobile wallets, pass types, and marketing features. As new wallet capabilities launch, Badge automatically integrates them—minimizing ongoing maintenance efforts. ✅ Flexible Implementation Whether you prefer a no-code setup or a deep API integration, Badge adapts to your technical needs, making it easy to get started. ✅ Seamless System Integrations Badge connects effortlessly with CRMs, POS systems, loyalty programs, event management software, marketing platforms, ecommerce providers, and more—helping you build custom wallet experiences. ✅ Powerful Marketing Workflows Turn mobile wallets into a high-impact marketing channel. With Badge, you can launch in-wallet campaigns triggered by location, time, or key customer interactions. ✅ Enterprise-Grade Scale & Security Built for businesses of all sizes, Badge offers unmatched performance at enterprise-level volumes while adhering to the highest security standards.






- [View Badge pricing details and edition comparison](https://www.g2.com/products/badge-badge/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-30+11%3A52%3A25+-0500&secure%5Bsession_id%5D=4231fd4f-41ed-406d-8018-d27a42106ce9&secure%5Btoken%5D=2599ed4d8e46f925e9d695f6b5769b935318886bad9cf63869491837f1fa1561&format=llm_user)

## Badge Features
**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications

**Loyalty Experience**
- Loyalty Engine
- Rewards
- Membership
- Personalization
- Gamification
- Loyalty Cards

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Analytics**
- Campaign Performance
- Audience Insights

**Loyalty Platform**
- Communication Tools
- Customer Relationship Management (CRM)
- Loyalty Analytics
- Localization
- Integrations

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations

**Agentic AI - Loyalty Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Engagement**
- Coupons and Promotions

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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