Badge is the leading developer platform for Apple, Google, and Samsung Wallets, providing a seamless way for companies to create interactive customer experiences across all mobile wallets. With no-code workspaces, flexible APIs, and the first embedded wallet platform built for POS and SaaS companies, Badge simplifies wallet integrations and unlocks new marketing opportunities.
Trusted by brands like Shift4, Pine Labs, Unilever, Carrefour, and Wakefern, Badge is backed by QED and Infinity Ventures.
Why Badge?
✅ A Single Platform for Every Wallet
Badge gives product teams a unified entry point for all mobile wallets, pass types, and marketing features. As new wallet capabilities launch, Badge automatically integrates them—minimizing ongoing maintenance efforts.
✅ Flexible Implementation
Whether you prefer a no-code setup or a deep API integration, Badge adapts to your technical needs, making it easy to get started.
✅ Seamless System Integrations
Badge connects effortlessly with CRMs, POS systems, loyalty programs, event management software, marketing platforms, ecommerce providers, and more—helping you build custom wallet experiences.
✅ Powerful Marketing Workflows
Turn mobile wallets into a high-impact marketing channel. With Badge, you can launch in-wallet campaigns triggered by location, time, or key customer interactions.
✅ Enterprise-Grade Scale & Security
Built for businesses of all sizes, Badge offers unmatched performance at enterprise-level volumes while adhering to the highest security standards.