Axerto is a specialized Advertisement Conversion Engine designed for performance marketers and PPC agencies who need to eliminate the disconnect between ad copy and landing page content. Unlike traditional drag-and-drop builders that require manual design, Axerto integrates directly with the Google Ads API to synchronize real-time campaign assets.
Data-Driven Page Generation
The platform analyzes your highest-performing headlines, sitelinks, callouts, and keywords to algorithmically generate exact-match landing pages in seconds. This automated mapping is specifically engineered to improve Quality Scores (Ad Relevance and Landing Page Experience), which directly assists in lowering Cost-Per-Click (CPC) and improving ad positions.
Technical Tracking & Attribution
Axerto automates the entire technical setup for every campaign:
1. Enhanced Conversions: Automatically detects and hashes (SHA-256) lead data (email/phone) to improve Smart Bidding match rates by 5-15%.
2. iOS 14.5+ Attribution: Natively captures and processes click parameters including gclid, gbraid, and wbraid.
3. Zero-Setup Analytics: Auto-configures GA4 events, Google Tag Manager (GTM) containers, and AW- conversion tags without manual coding.
Infrastructure for Agencies
Built for scale, the platform includes a centralized Lead & Client Management dashboard where users can organize pages by client and assign ownership. It supports unlimited custom domain connections with automatic SSL provisioning and provides real-time Webhook integrations for Zapier, Make, or custom CRMs.
Performance & Compliance
Every page is optimized for Core Web Vitals, consistently achieving 90+ PageSpeed scores and Zero Cumulative Layout Shift (CLS). Additionally, Axerto automatically generates unique, context-aware Privacy Policy and Terms of Service pages for each landing page to ensure immediate compliance with ad network policies.