---
title: Awin Reviews
meta_title: 'Awin Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 506 reviews by the users' company size, role or industry
  to find out how Awin works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 506
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Awin Reviews
**Vendor:** Awin  
**Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 506
## About Awin
Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year.



## Awin Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. (194 reviews)
- Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. (106 reviews)
- Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. (83 reviews)
- Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. (57 reviews)
- Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. (53 reviews)
- Users value Awin&#39;s **intuitive analytics and reporting features** , enhancing campaign management and overall efficiency significantly. (52 reviews)
- Performance Tracking (51 reviews)
- Users praise Awin for its **intuitive platform usability** , ensuring easy navigation and effective management of affiliate programs. (45 reviews)
- Navigation Ease (39 reviews)
- Users value the **seamless affiliate management** and insightful tools Awin provides, enhancing their marketing strategies effectively. (37 reviews)

**What users dislike:**

- Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. (54 reviews)
- Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. (24 reviews)
- Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. (23 reviews)
- Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. (23 reviews)
- Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. (21 reviews)
- Users express frustration with Awin&#39;s **poor partnership management** , highlighting difficulties in communication and inadequate support. (20 reviews)
- Affiliate Management (19 reviews)
- Users find the **complexity issues** of Awin&#39;s platform frustrating, hindering easy navigation and effective reporting. (17 reviews)
- Complex Setup (17 reviews)
- Limited Publisher Options (17 reviews)

## Awin Reviews
  ### 1. A great all-in-one platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Awin?**

Having the ability to manage all affiliates in once place is really easy. The ability to then segment for different offers and commission structures benefits our business greatly.

**What do you dislike about Awin?**

It is difficult to find the right affiliate at times. There are a lot of publishers on the site who frankly shouldn't be on there. More due diligence into accepting affiliates would be great.

**What problems is Awin solving and how is that benefiting you?**

Keeping affiliate management in once place has helped our business prioritise other marketing channels, knowing our affiliate scheme is being run in the background without too much intervention.

  ### 2. Wonderful management & support for partners!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Osiris M. | Sustainability Marketing and Partnerships Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2022

**What do you like best about Awin?**

I love how easy it is to navigate Awin, manage my task, connect with creators, and communicate effectively and with ease.

**What do you dislike about Awin?**

I would appreciate a nicer and more user-friendly dashboard

**What problems is Awin solving and how is that benefiting you?**

Having creators all in one place where codes/offers and communication are stream-lined but still feel personalized.

  ### 3. Great platform to find good affiliates to work with!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zach P. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2022

**What do you like best about Awin?**

I like the publisher marketplace. It allows you to find the specific type of content of affiliates you are looking to partner with. From editorial content to coupon code websites, always have been able to find what i am looking for.

**What do you dislike about Awin?**

After uploading creative graphics, you cannot delete them. You can hide them so they are not visible to companies you work with but that begins to create a funnel of images you are not using being left in your toolbox.

**What problems is Awin solving and how is that benefiting you?**

They have helped me find more active affiliates to allow our brand recognition and sales to grow.

  ### 4. Easy to use and setup

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nic J. | Operations Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

Links directly to Wordpress via a plugin so really easy to set up and then use when customers buy via the affiliate links

**What do you dislike about Awin?**

Reporting isn't great and the ability to see the emails sent to affiliates would be useful

**What problems is Awin solving and how is that benefiting you?**

None that I know of

  ### 5. AWIN covers all aspects of a robust affiliate management platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Doron H. | Senior Affiliate Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

Publisher discovery tools, User-friendly UI and ease of reporting

**What do you dislike about Awin?**

No chat functionality for quick questions, Support lacking on some functionality especially setting up of product feeds, support should be able to get on calls.

**What problems is Awin solving and how is that benefiting you?**

Scaling and optimising our affiliate programs

  ### 6. great network to leverage affiliates performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marie S. | UK/ROI Performance and CRM Manager (WELLA), Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

Professional team, highlighting potential growth (tenancy opportunities, commissions models etc.)

**What do you dislike about Awin?**

some affiliates such as Santander are not part of AWIN...

**What problems is Awin solving and how is that benefiting you?**

Our Account Manager has shared his thoughts on investing exposure between two cashback sites... looking at current performance, ROI etc.

  ### 7. Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** kerry p. | Ecommerce manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Awin?**

Easy to use. Good analytics and easy to work out which publishers work best for you

**What do you dislike about Awin?**

nothing. it's efficient and basically runs itself

**What problems is Awin solving and how is that benefiting you?**

It is helping our brands reach new target audience which is helping our new customer acquisition

  ### 8. Easy to use affiliate platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

Ease of navigation and speed to load. I run multiple daily reports for a number of brands on the platform and it takes only a few minutes. Their dashboards are easy to navigate and make sense.

**What do you dislike about Awin?**

Scheduled reporting would be a great addition to the product. There's nothing else in particular that I dislike.

**What problems is Awin solving and how is that benefiting you?**

Helps us scale our affiliate marketing channel, the platform makes it easy to draw actionable insights and implement them into the business.

  ### 9. Good as always!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Neale M. | Affiliate Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

Reporting interface, friendly employees, open to tech suggestions

**What do you dislike about Awin?**

Tech limitations e.g. commission groups and flexibility

**What problems is Awin solving and how is that benefiting you?**

Awin is helping us get a better understanding of APAC affiliates and this is helping reduce questions and concerns within the business

  ### 10. Efficient one-stop platform for Affiliate marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

All the various different reports that I can download to track performance and affiliates in my advertiser account.

**What do you dislike about Awin?**

Tracking issues from our side make it difficult to use all the metrics that are currently tracking on the platform which is the biggest downside.

**What problems is Awin solving and how is that benefiting you?**

With the said tracking issues, this is something that we have found work-arounds but the support from the Awin team was what made this possible and their knowledge.

  ### 11. Easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan H. | DIGITAL MARKETING MANAGER, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2022

**What do you like best about Awin?**

The awin program is really easy to set up and out of the box allows you to quickly expand your portfolio and to increase additional revenue.

**What do you dislike about Awin?**

I currently dont have any dislikes with the service provided by awins

**What problems is Awin solving and how is that benefiting you?**

Its providing us with an additonal revenue stream whilst increasing awareness of our brand.

  ### 12. A reliable platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hannah M. | Affiliate Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 01, 2022

**What do you like best about Awin?**

Popularity with affiliates, clear reporting, simple structure.

**What do you dislike about Awin?**

Can be slow on Monday mornings. I would prefer to be able to delete creative.

**What problems is Awin solving and how is that benefiting you?**

It's a very simple to use platform which we get for a good price that does not prohibit our growth.

  ### 13. Great platform!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ellie D. | PPC and Affiliate Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

I think AWIN is a really great platform and I think the reporting tool is really useful when comparing the data month by month.

**What do you dislike about Awin?**

Something that would be useful is the ability to see performance data around creatives and offers. To see which were clicked on most etc

**What problems is Awin solving and how is that benefiting you?**

Awin makes the process of working with affiliates a lot easier and smoother.

  ### 14. Simple, reliable and great account managers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eli H. | marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

Simplicity - No frills, easy to use and very intuitive

**What do you dislike about Awin?**

nothing really, works well without issues

**What problems is Awin solving and how is that benefiting you?**

bridging the gap between affiliates and retailers

  ### 15. Awin Platform - easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2022

**What do you like best about Awin?**

It's super easy to understand and use. Not much support or explanation is needed. The platform is self-explanatory

**What do you dislike about Awin?**

When support is needed, their team is not available for anything involving scaling up.

**What problems is Awin solving and how is that benefiting you?**

Helping me organize and keep track of my affiliate collaborations including paying the collaborators I work with.

  ### 16. Awin Affiliate program review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nikhil S. | Senior Business Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2022

**What do you like best about Awin?**

The access to over 200,000 worldwide active affiliate databases makes it easier to get the product/service the brand exposure needed to reach the exact customers needed to make the products a success.

**What do you dislike about Awin?**

There were very few downsides to the AWIN program, but a minor inconvenience was the registration, it was a bit slow for my liking. Again this was a minor inconvenience and not a larger concern

**What problems is Awin solving and how is that benefiting you?**

The program helps the product/services with more prominent brand visibility and exposure needed for the product to be successful.
The affiliates are spread worldwide, making reaching a worldwide audience easier.
They have solutions for both agencies and publishers equally.

  ### 17. Can be a great acquisition tool if you have proper tracking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Guillaume L. | Traffic Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2022

**What do you like best about Awin?**

You get access to a lot of editors, they all want to make more money and so do you so it's the perfect combination of demand and offer, of course you'll need a good margin to reach out a good potential

**What do you dislike about Awin?**

There are a lot of "opportunists" and if you're not careful enough with your tracking if you are doing lead gen, then you are in for some false leads, you need good tools to be able to differentiate real lead/sales from fake ones.
Also you are mostly on your own, there will be no KAM.

**Recommendations to others considering Awin:**

You'll need to have someone dedicated to this task depending on the volume you want/need.

**What problems is Awin solving and how is that benefiting you?**

Reach out to more channels and editors throughout the world if needed, or else one country works too.

  ### 18. AWIN is the TOP Affliate We have Cooperated with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lei Z. | Project Delivery Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2022

**What do you like best about Awin?**

AWIN have deployed very good system and API, espcially for the reporting the system, they have different dimension dashboard.That's very useful for the pubsliher to track the performance of each program which we promoted.

**What do you dislike about Awin?**

Currently, no more really bad experience when cooperating with AWIN. But the dealink issue faced by Publisher is the critical on I would like to share. As not all AWIN's adivertiser will update their feed timely so I would like to suggest AWIN to deploy some related feature to handle deadlinks.

**What problems is Awin solving and how is that benefiting you?**

Most of them is related to the new features inquiries.

  ### 19. The easiest affiliate site to navigate round

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel S. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2022

**What do you like best about Awin?**

Easy to navigate to what you want. Ease of use. Easy to see as some affiliate programs there is so much information it can be overwhelming but with Awin it is not.

**What do you dislike about Awin?**

Nothing I dislike about Awin, I've had no issues so far. Awin remains a popular choice for many businesses or publishers looking to get started.

**What problems is Awin solving and how is that benefiting you?**

By providing access to a wide range of tools and resources, Awin helps you to grow your business while also providing you with the opportunity to earn commissions on sales. This is beneficial for both parties involved.

  ### 20. AWIN Account Executives are Top Notch!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joanne J. | Internet Sales, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Awin?**

We have had a premium account with AWIN twice and both of our Account Executives have been fantastic! We thought we couldn't do better than Sahil but Katie has blown us away! She goes above and beyond to make sure that you get the very best out of the program.

**What do you dislike about Awin?**

It can be a lot to handle without an AE if you're not familiar with the program.

**What problems is Awin solving and how is that benefiting you?**

AWIN is helping us with brand visibility across a broad number of channels. If you get a great AE it's even better. Katie G is the BEST!!

**Official Response from Sarah R:**

> Hi Joanne, thanks for sharing - delighted to hear you're happy with the support you've received from both Sahil and Katie, we've passed the feedback onto her.

  ### 21. Great tool to generate reviews and sales

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phil S. | Head of ecommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Awin?**

The programme is very easy to set up and use.

**What do you dislike about Awin?**

Some of the reports could be laid out better, but generally the programme works well

**What problems is Awin solving and how is that benefiting you?**

AWIN generates traffic and additional sales, giving us more awareness. Previously i have used for generating leads, whcih AWIN is very good with its network of publishers

  ### 22. Love Awin, super easy to navigate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

I like the publisher performance and transactions for looking at sales, publisher approvals section and banners also great!

**What do you dislike about Awin?**

I dislike the publisher directory search bar, it can be quite laggy and longwinded when doing recruitment

**What problems is Awin solving and how is that benefiting you?**

Many!

  ### 23. Working with AWIN for 2+ Years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Awin?**

Very helpful and knowledgeable staff.  The web interface is easy to use and intuitive.

**What do you dislike about Awin?**

The publisher search could be better if it included additional filters.

**What problems is Awin solving and how is that benefiting you?**

Increasing business and exposure to our brand.

  ### 24. great UI & team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emma R. | Senior Affiliate Marketing Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

The user interface is really easy to use. I find the publisher report extremely useful.

**What do you dislike about Awin?**

Haven't seen any new capabilities in the last few years.

**What problems is Awin solving and how is that benefiting you?**

Easily can report on publisher comparisons & pull data quickly.

  ### 25. Great product and really aids with tracking and affiliate payments

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Awin?**

Easy tracking of top performing affiliates

**What do you dislike about Awin?**

Having to manually approve commission and not being able to filter discount codes

**What problems is Awin solving and how is that benefiting you?**

Tracking affiliates and customers las click

  ### 26. Great experience working with affiliates through Awin

**Rating:** 4.5/5.0 stars

**Reviewed by:** Neel J. | Head of marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Awin?**

Great support team. Big list of publishers. The brand helps us increase sales at a great ROI.

**What do you dislike about Awin?**

I would prefer more insights to analyze and double down on my marketing activities.

**What problems is Awin solving and how is that benefiting you?**

Giving us incremental sales is the biggest benefit.

  ### 27. Simple, cost effective affiliate platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lisa M. | Marketing and PR Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about Awin?**

Awin is easy to use even for newbies or smaller brands.

**What do you dislike about Awin?**

The UI could be a little more user-friendly, but it works, nevertheless.

**What problems is Awin solving and how is that benefiting you?**

The team often reach out with new ways of identifying new connections.

  ### 28. AWIN Premium is Great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom F. | D, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about Awin?**

Our rep Katie. She does the majority of the heavy lifting for us.

**What do you dislike about Awin?**

That we don't have a second rep like Katie

**What problems is Awin solving and how is that benefiting you?**

Provides an experienced professional to manage our account saving us on manpower

  ### 29. Good communication

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chris W. | Affiliate Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Awin?**

It's great for finding new offers! There is so much you can try.

**What do you dislike about Awin?**

I am yet to find a downside, but once I do will feedback.

**What problems is Awin solving and how is that benefiting you?**

I am looking for new offers to test and awin helps me do that!

  ### 30. Really good, very easy to use and great customer serivce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

The access of publishers to work with and the easy of access to communicate with them effecively.

**What do you dislike about Awin?**

When orders are declined or refunded, orders still come through Awin, making it quite manual to find these.

**What problems is Awin solving and how is that benefiting you?**

Awin is helping us in the Affiliate market, where we have not had a foot hold before.

  ### 31. Awin is a great agency to work with

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.)

**Reviewed Date:** September 08, 2022

**What do you like best about Awin?**

Awin is very fast and agile, you need that to have a successful affiliate program. The account managers are extremely helpful and incredibly knowledgeable about affiliate marketing.

**What do you dislike about Awin?**

Could be more proactive in bringing new affiliates to the table.

**What problems is Awin solving and how is that benefiting you?**

Awin is helping HP grow its affiliate program while reaching KPIs.

  ### 32. Has a great range of publishers and simple to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about Awin?**

The publisher directory is great to find new potential affiliates for your program

**What do you dislike about Awin?**

Not all publishers use AWIN which can be problematic. Additionally, there is no where to chat directly with publishers in the platform with everything being directed to email.

**What problems is Awin solving and how is that benefiting you?**

Helps us easily find and manage affiliates for our ecom business, contributing in sales.

  ### 33. Great for program management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Awin?**

Simple, intuitive oversight of key metrics such as transactions, individual publisher performance and overall sales trends.

**What do you dislike about Awin?**

Inability to carry over data between client accounts, such as publisher tagging

**What problems is Awin solving and how is that benefiting you?**

Provides clear insight into publisher performance to inform future decisions regarding partnerships

  ### 34. A Huge Network of 21,200+ Brands is Available for Affiliates.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bilal K. | Blogger, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about Awin?**

There are more than 21,200 brands, so you can choose the right advertiser to generate a decent income.

**What do you dislike about Awin?**

The platform was not accepting the PayPal payment method.

**What problems is Awin solving and how is that benefiting you?**

Awin connects you to a large number of companies to promote products and earn online.

  ### 35. Great experience with Awin

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Awin?**

Awin has a really user friendly interface, making it easy to review reporting, merchants and new opportunities

**What do you dislike about Awin?**

It'd be great to get updates on new merchants joining awin who have exclusive code, PPC and tenancy opportunities available

**What problems is Awin solving and how is that benefiting you?**

I don't have to ask for proof of CPA setup as the CPA schedule tool makes this info readily available

  ### 36. My experience with Awin

**Rating:** 4.5/5.0 stars

**Reviewed by:** Suraj K. | Head Operations & Business Development, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 26, 2022

**What do you like best about Awin?**

The support which we get from the team of Awin, a great support results in a great campaign.

**What do you dislike about Awin?**

Nothing as such of now which I disliked about Awin

**What problems is Awin solving and how is that benefiting you?**

Best part of Awin is variety of campaigns with greater clarity in campaign details and regular support.

**Official Response from Sarah R:**

> Hi Suraj, thanks for the review - glad to hear you're happy with the support provided by the team and it's resulted in a great campaign!

  ### 37. Awesome Service All-Around

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mchanga S. | Content Creator, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Awin?**

Awin has a very user friendly dashboard and if you run into any issues or questions, they help right away.

**What do you dislike about Awin?**

I would love a mobile app for accessing the dashboard.

**What problems is Awin solving and how is that benefiting you?**

Awin has allowed me to reach a bigger audience with my content and helped build lasting relationships with the brands I love the most.

  ### 38. One of the worst experiences I have had

**Rating:** 0.0/5.0 stars

**Reviewed by:** Jackson G. | CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2022

**What do you like best about Awin?**

nothing, this was one of the worst customer support experiences I have had and literally haven't been able to use the program

**What do you dislike about Awin?**

Their customer support and sales process is probably the worst I have ever experienced. It has taken 3 weeks, 20 emails, and 3 contacts to even get into the program. Now that I am in their system is "glitching" and 5 emails deep and I still haven't gotten through to support

**Recommendations to others considering Awin:**

just try a different platform

**What problems is Awin solving and how is that benefiting you?**

Creating an affiliate program. No benefits

**Official Response from Sarah R:**

> Hi Jackson,

I'm very sorry to hear about your experience with Awin. We strive to provide first-class service to all of our partners. so I'd like to know what went wrong here and how we can resolve it. Please could you contact us at 'marketing@awin.com' with more details including your full name, program name, and program ID?

Thanks,
Sarah

  ### 39. Simply the Best Affiliate Network Out There!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ajeet S. | Affiliate Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2021

**What do you like best about Awin?**

I have been using the AWIN affiliate network for quite some time and the best thing about it is that they have lots of campaigns to choose from, from various countries, like the United Kingdom, United Arab Emirates, South Africa, etc. Also, you can contact the advertisers directly for fast approval.

**What do you dislike about Awin?**

The AWIN affiliate network requires a 1 GBP sign up fee which I dislike because other affiliate networks don't ask for any fee for an account sign up, they offer it for free.

**Recommendations to others considering Awin:**

The AWIN affiliate network offers a lot of campaigns from various regions. So, just create and start using their program on your website. You just need to pay a 1 GBP fee for the signup process.

**What problems is Awin solving and how is that benefiting you?**

As AWIN's campaigns database is big, we can earn good commissions from their programs. We are currently using their programs for the UK region. Their tracking system is good as it shows sales in real time.

  ### 40. good tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Claudia S. | Senior communications manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Awin?**

Finding publishers from everywhere and automatise the collaboration

**What do you dislike about Awin?**

Some analysis could be improved to offer more insights

**What problems is Awin solving and how is that benefiting you?**

good conversion rate

  ### 41. We have worked with Awin for several years and very happy with the results.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron W. | Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2021

**What do you like best about Awin?**

Their platform is easy to integrate with our custom marketplace.  The affiliate base is very large and active as well.  I have been happy with their pricing model as well.

**What do you dislike about Awin?**

It would be great if inviting large batches of affiliates at a time was possible rather than having to invite individually.  Another thing is I wish the user interface was a bit easier to navigate.

**What problems is Awin solving and how is that benefiting you?**

We are building our affiliate base with Awin and their sub networks.  Growing our affiliate revenue across as many different affiliate types as possible.  So far it has taken time but slowly it does build up.

  ### 42. Easy to launch affiliate program

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2022

**What do you like best about Awin?**

Very simple for small advertisers to setup and launch affiliate programs for their products

**What do you dislike about Awin?**

Monthly fee + commission structure could be more dynamic

**What problems is Awin solving and how is that benefiting you?**

Finding publishers to drive sales, incremental sales

  ### 43. A nice option for bloggers looking for monetizing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rosana S. | Redactor de contenidos web, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 28, 2021

**What do you like best about Awin?**

I like the filter search of the programs that they have. It's a very intuitive platform and you get handy all information needed to succeed. Once you are in, you start providing all the information about your website, but you can add as many websites as you want on the same account. Also, they recently added the choice to be paid through Payoneer which makes it very useful for many freelancers or bloggers.

Awin is a platform that has been made for affiliate marketers, is a good option as long as your desirable company uses it in order to look for partnerships. But, remember that every platform is different and the rate for earning may be different too.

**What do you dislike about Awin?**

You have to pay a 5$ fee to get into the platform and you will get the fee back once you cash out but It can take a while to make it. 

Another thing I have to say is that the customer service isn't great. It can take a long time in order that someone can answer your questions so, I would suggest looking first at the answers on the faqs or in related blogs that talk about the common issues it may appear.

**Recommendations to others considering Awin:**

Remember, it can take some time to achieve goals in affiliate marketing but Awin is just another platform that you can take into consideration as long as you can be patient and have a strategy behind it.

**What problems is Awin solving and how is that benefiting you?**

Awin has allowed me to be upfront with many possible companies looking for partnerships. Awin let me see my stats, clicks, converting rates of all the people that come to my website. 

If you are interested in Awin check first if the company you would like to work with is in there or at least check out which companies are useful for your blog or business at Awin before getting in.

  ### 44. Best affiliates network to use in europe so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liliana M. | Paid Performance/SEM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 04, 2022

**What do you like best about Awin?**

user interface, customer support, large publishers directory

**What do you dislike about Awin?**

its difficult to bulk upload creatives like banners, and when doint it its never possible to delete them afterwards, they just saty in the creatives list as hidden forever.

**What problems is Awin solving and how is that benefiting you?**

afiliattes partnerships management from prospection, collaborations, commisions setting, payment, etc.

  ### 45. Awin is the Affiliate Network No. 1 in Germany

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Awin?**

The biggest plus is definitely the number of publishers in our core market. Plus everything else works perfectly fine.

**What do you dislike about Awin?**

The pricing is very intransparent, especially when you start scaling.

**What problems is Awin solving and how is that benefiting you?**

Finding publishers and affiliates to promote our products.

  ### 46. Great affiliate platform, especially for Etsy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brennan B. | Owner/Blogger, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2020

**What do you like best about Awin?**

I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can manage multiple vendors from your home screen. The comparative earnings analytics is helpful as well.

**What do you dislike about Awin?**

I don't find their dashboard to be intuitive. I always have to figure it out again each time I log in, in order to get to my correct merchant and the earnings information I want.

I find some of their participating affiliates obscure and have only found Etsy and 1-2 others that fit my offerings.

**Recommendations to others considering Awin:**

I would use Awin if there's a significant affiliate partner that you want to work with. I wouldn't necessarily sign up just to see which companies you *could* work with. If there is someone like Etsy that is worth setting up an account, I think you'll find the payment smooth and the overall usability good.

**What problems is Awin solving and how is that benefiting you?**

I use it mainly to participate in the Etsy affiliate program, recommending specific products to my readers online. While it is not a huge portion of my income, it definitely enables me to monetize gift guides around the holiday season.

I also have used it to browse their affiliate directory and brainstorm other affiliate partnerships.

  ### 47. AWIN MEET UP BLACK FRIDAY

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2021

**What do you like best about Awin?**

MEETINGS WITH MARKETING MANAGERS AND ALSO HAVING FUN ACTIVITIES.

**What do you dislike about Awin?**

We are happy to announce an exclusive event.

**Recommendations to others considering Awin:**

enjoy using awin you have great experience in meetings

**What problems is Awin solving and how is that benefiting you?**

technical problems sometimes

  ### 48. Good technical platform, not great list of publishers

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2020

**Describe the project or task Awin helped with:**

Implemented AWIN as the backend for our affiliate program. We previously used ImpactRadius, but the cost of ImpactRadius was higher than we liked.

**What do you like best about Awin?**

The platform is easy to implement on a technical side. Tracking snippets are simple for any engineer to implement quickly.
AWIN provides a decent API for additional data.
Flexible rules for for different partners, allowing custom affiliate rates and groups.

**What do you dislike about Awin?**

List of publishers that apply to our affiliate program are spam or low-rate publishers
Finding partners or people to join your affiliate program is still on the affiliate program owner. The list of publishers are not great, and most don't provide value or are not in a similar market or country.

**Recommendations to others considering Awin:**

AWIN is good if you want a platform that can be the backend for your affiliate program, and will take care of tracking, reporting, and payments for you.

AWIN will probably NOT help you find more people to join your affiliate program. They tout a large database of members, but most of those will not be successful  for your program (unless you want your coupon code everywhere...huge database of people with coupon websites)

**What problems is Awin solving and how is that benefiting you?**

AWIN provided the platform for our affiliate program used by our partners. AWIN makes it easy to have a hands-off affiliate program that takes care of billing, tracking, and reporting.

  ### 49. Marketleader for good reasons

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2020

**What do you like best about Awin?**

Thanks to the size we can identify a big variety of partner also for niche markets.

**What do you dislike about Awin?**

Especially the Approval Function to Approve or Reject Applications isn't up to date. I'm missing a better overview. Advanced filter methods.

**Recommendations to others considering Awin:**

After setting Up Awin no great Tech Knowledge is needed. Using PNDs is not only a high afford it takes a lot of time. Managing a bigger number of PArtner with AWIN is much more time saving. Even if the Approval Function  is still pretty mechanic.

**What problems is Awin solving and how is that benefiting you?**

We are using Awin for customer acquisition in the real estate market. With Awin we have a all in one solution for controlling the whole affiliate marketing channel.

  ### 50. Left to own devices

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 17, 2020

**What do you like best about Awin?**

Really easy to use interface, which can be learnt without any training.

**What do you dislike about Awin?**

Lack of support from account managers. Outdated news manager system. Cannot associate transactions with users as IP addresses and identifiable information has been removed.

**Recommendations to others considering Awin:**

Use full account management

**What problems is Awin solving and how is that benefiting you?**

Removing fraud from affiliate account


## Awin Discussions
  - [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) - 1 comment
  - [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) - 2 comments
  - [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) - 1 comment
  - [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) - 2 comments

- [View Awin pricing details and edition comparison](https://www.g2.com/products/awin-com/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A06%3A04+-0500&secure%5Bsession_id%5D=62881bcc-505e-4fc5-9294-4a167751cac7&secure%5Btoken%5D=d9e5db0c119f02d1a966fe7da06ebb715e6c6f99fdc00e21be08dc5008b40f9b&format=llm_user)
## Awin Integrations
  - [Affluent](https://www.g2.com/products/affluent/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Channable](https://www.g2.com/products/channable/reviews)
  - [Funnel](https://www.g2.com/products/funnel/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Minty Business](https://www.g2.com/products/minty-business/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Supermetrics](https://www.g2.com/products/supermetrics/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Trackonomics](https://www.g2.com/products/trackonomics/reviews)
  - [Triple Whale](https://www.g2.com/products/triple-whale/reviews)
  - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)

## Awin Features
**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Affiliate Management**
- Affiliate Network
- Commissions and Payouts
- Customization

## Top Awin Alternatives
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews)
  - [Partnerize](https://www.g2.com/products/partnerize/reviews) - 4.3/5.0 (104 reviews)
  - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - 4.3/5.0 (92 reviews)

