--- title: Authoritas Reviews meta\_title: 'Authoritas Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 21 reviews by the users' company size, role or industry to find out how Authoritas works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 21 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Authoritas Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ability to monitor keyword rankings** seamlessly across multiple search channels in one platform. [(1 mentions)](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224704&qs=pros-and-cons#reviews) Users value the **keyword tracking capabilities** of Authoritas, enabling comprehensive performance monitoring and content analysis. [(1 mentions)](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224692&qs=pros-and-cons#reviews) Users value the **SEO improvement tools** of Authoritas, as it enhances performance tracking and content analysis. [(1 mentions)](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224715&qs=pros-and-cons#reviews) Users find the **data overload** of Authoritas overwhelming, making it difficult to effectively utilize its features. [(1 mentions)](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224701&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Authoritas ##### 1. Keyword Ranking Users appreciate the **ability to monitor keyword rankings** seamlessly across multiple search channels in one platform. [ See 1 mentions ](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224704&qs=pros-and-cons#reviews) See Related User Reviews ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Small-Business (50 or fewer emp.) 3.5/5 "SEO Platform for Brand Visibility and Growth" What do you like about Authoritas? The platform allows me to monitor performance across multiple search channels, track rankings, and analyze content opportunities all in one place. ##### 2. Keyword Tracking Users value the **keyword tracking capabilities** of Authoritas, enabling comprehensive performance monitoring and content analysis. [ See 1 mentions ](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224692&qs=pros-and-cons#reviews) See Related User Reviews ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Small-Business (50 or fewer emp.) 3.5/5 "SEO Platform for Brand Visibility and Growth" What do you like about Authoritas? The platform allows me to monitor performance across multiple search channels, track rankings, and analyze content opportunities all in one place. ##### 3. SEO Improvement Users value the **SEO improvement tools** of Authoritas, as it enhances performance tracking and content analysis. [ See 1 mentions ](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224715&qs=pros-and-cons#reviews) See Related User Reviews ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Small-Business (50 or fewer emp.) 3.5/5 "SEO Platform for Brand Visibility and Growth" What do you like about Authoritas? The platform allows me to monitor performance across multiple search channels, track rankings, and analyze content opportunities all in one place. ### Top Cons or Disadvantages of Authoritas ##### 1. Data Overload Users find the **data overload** of Authoritas overwhelming, making it difficult to effectively utilize its features. [ See 1 mentions ](https://www.g2.com/products/authoritas/reviews?filters%5Bsentiment_snippet%5D=2224701&qs=pros-and-cons#reviews) See Related User Reviews ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Small-Business (50 or fewer emp.) 3.5/5 "SEO Platform for Brand Visibility and Growth" What do you dislike about Authoritas? The features and amount of data is overwhelming. ## Top-Rated Alternatives [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") SE Ranking 4.7/5(1,587) ](https://www.g2.com/products/se-ranking/reviews) [ ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro") Moz Pro 4.3/5(608) ](https://www.g2.com/products/moz-pro/reviews) [ View All Alternatives ](https://www.g2.com/products/authoritas/competitors/alternatives) ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Business Consultant Marketing and Advertising Small-Business (50 or fewer emp.) 8/23/2025 "SEO Platform for Brand Visibility and Growth" 3.5/5 What do you like best about Authoritas? The platform allows me to monitor performance across multiple search channels, track rankings, and analyze content opportunities all in one place. Review collected by and hosted on G2.com. What do you dislike about Authoritas? The features and amount of data is overwhelming. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? It helps to keep track of how well your brand is doing online. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: G2 invite ![Elizabeth R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elizabeth R.") ER Elizabeth R. Search Engine Optimization Executive Mid-Market (51-1000 emp.) 12/21/2023 "Amazing software, incredible team" 5/5 What do you like best about Authoritas? Their keyword tracking tool is a fantastic piece of software. Super easy to upload keywords in bulk, tag them into relevant topics, add in regional tracking, device tracking and there are custom prompts to show where page fluctuations are occurring or cannibalization issues (and more). Additionally, for tasks such as competitor research, auditing your site health and FAQ research are great and all in one platform so you're not using SEMRush, ahrefs and Keyword Planner etc for one task. Probably the best part of Authoritas is how the team is so receptive to new ideas and improvements. They are constantly updating the tool, tweaking elements to make it work better and bring in better data. And whenever you need customer support they respond almost instantly - I can't really speak highly enough about the team! Review collected by and hosted on G2.com. What do you dislike about Authoritas? As of yet, there's nothing I've come across that I dislike. It's a constantly evolving tool that's is so far managing to keep up with demanding environment. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? Amongst many others: 1. As an agency for car dealerships, local visibility is paramount. Authoritas assists in optimising local SEO efforts by identifying location-specific keywords and trends, ensuring dealerships rank prominently in relevant local searches. 2. Authoritas simplifies performance tracking by offering comprehensive analytics and reporting. This facilitates transparent and insightful reporting to clients, showcasing the impact of SEO efforts and highlighting areas for improvement. 3. Lastly, Authoritas provides actionable insights derived from robust data analytics, empowering our agency to make informed decisions and implement effective strategies to drive traffic, leads, and conversions for car dealership clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kerem C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kerem C.") KC Kerem C. Founder Small-Business (50 or fewer emp.) 1/25/2022 "Complete SEO platform for digital marketers" 4/5 What do you like best about Authoritas? If you want to dominate the SERPS, get the #1 organic traffic, and boost your conversion rates, then you need to use Authoritas. It's an all-in-one SEO platform that provides all the tools you need for keyword and competitor research, technical audits, and more. We are happy to build our business on the back of Authoritas. Review collected by and hosted on G2.com. What do you dislike about Authoritas? The user interface is far from user-friendly. It needs a complete redesign to make the software more intuitive. You mostly get lost trying to figure out what each function does. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? With Authoritas, we stopped wasting our time on multiple SEO tools and platforms. Now we can find the top keywords to optimize our content, spy on our competitors, audit our site's health, and so much more using a single product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 2/23/2022 "Great platform" 4.5/5 What do you like best about Authoritas? The rank tracking module is brilliant and really useful. Allows me to track keywords daily, weekly or monthly. The visibility explorer and project visibility modules are also great. Review collected by and hosted on G2.com. What do you dislike about Authoritas? The link data module sometimes doesn't show any backlinks. Even though I know that my site has backlinks. Also the only analytics integrations are Google Analytics and Adobe Analytics. I would really like them to add Matomo as an integration. I don't use Google Analytics due to its poor record on privacy. Adobe Analytics is too expensive for me whereas Matomo Analytics is free to use. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? The only issue is the link data module not showing backlinks sometimes. Other than that there have been no issues. Has been very beneficial for me as I can now track the keywords my site ranks for. Much better than other products I have used. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jean Bertin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jean Bertin C.") JC Jean Bertin C. Analyst MLU - Area Growth & Performance Indicators Team Leader , MSR Small-Business (50 or fewer emp.) 8/11/2021 "Really Innovative SEO Platform and Niche Research Tool" 5/5 What do you like best about Authoritas? Authoritas is our preferred all-in-one SEO platform. Instead of paying monthly for a service (e.g., SEMrush). We use services we can get through Authoritas to provide the same insights for a fraction of the cost. It has everything we need. Our search engine optimization campaign has been much easier to manage thanks their pool of quality SEO tools. From keyword research and competitor research to crawling and backlinks, Authoritas has the tools that we need. The keyword rankings are incredibly accurate, the backlink research shows us which websites have the most reach in the industry, and their crawling functionality makes it easy to set up a content calendar. Authoritas has been instrumental in making my website more visible online. It is also perfect for those who are looking to do their own SEO. After a very short learning curve, the software is easy to use and can provide insights to make your content quickly work organically. The interface is simple and easy to use, and the reporting features are very intuitive. There are many different SEO reporting tools available and it is quite easy to use any of them. The customer service representatives are friendly and quick to answer any questions you have. They have a range of trainings and resources available as well as weekly calls to help you get the most out of their service. Review collected by and hosted on G2.com. What do you dislike about Authoritas? The backlinks functionalities are good but a little limited when compared to Ahrefs, and I would like to see some changes to the National rankings and Local rank tracking features. I’ll not qualify this as a big downside as the platform is relatively new as compared to other options on the market The amount of work the team has put in will lead to improvement over time, but they currently outrank most competitors with more experience. Review collected by and hosted on G2.com. Recommendations to others considering Authoritas: I couldn't be happier with the service and support I've received from Authoritas. They have been very helpful and patient with all my questions. The platform is really easy to use and I've been able to get a lot of great insights by using the tools they offer. I'm looking forward to using Authoritas for a long time to come. I would recommend Authoritas to anyone looking for comprehensive SEO software that can do it all! Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? Authoritas is a powerful SEO Platform that provides essential SEO tools in one platform. These include keyword rankings, competitor research, crawling, backlinks, and SEO reporting. With Authoritas you can discover the user intent behind your keywords and produce content that will attract potential customers. This is best for in-house marketers. It is an excellent alternative to SEMrush, Ahrefs, and Moz for any company looking to achieve organic growth, quality traffic, and high levels of sales while cutting down costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aizat H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aizat H.") AH Aizat H. Founder Small-Business (50 or fewer emp.) 7/19/2021 "Very good SEO analysis tool" 5/5 What do you like best about Authoritas? I like the fact that the new revamped UI is more user-friendly, they are constantly adding new features to cope with the latest trends from Google. Generous keywords quota for each plan and good backlinks data. They sourced it from Majestic, which provides reputable backlinks. Key analysis is on par with Ahrefs and others. Project visibility is one of the most remarkable improvements they have included. The documentation is also quite extensive, covers many topics and it helps you to understand what you need to do. There is also API access for those who like to pull data on their Google Data Studio or dashboard. Hope to try that out soon. Review collected by and hosted on G2.com. What do you dislike about Authoritas? The project visibility, keyword explorer, are still limited to certain countries. It's one of the best features but I can't use it as of yet for my country. But I was assured that it's coming. But for keywords rank tracking covers everywhere. Wish there is a tutorial that explains the basic workflow to explain how Authoritas its meant to be used best. Review collected by and hosted on G2.com. Recommendations to others considering Authoritas: Try their demo, and speak to the customer service, they are friendly and will try to resolve your issues. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? Expert information and all the key SEO data you need. On page, off page, and soon they will add technical SEO analysis. Integration with Google Console is also good. Managing websites for several clients was made easy too. Crawling a website can be automated and scheduled. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![BETO S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BETO S.") BS BETO S. Ecommerce Manager Small-Business (50 or fewer emp.) 10/23/2021 "DIFFERENT all in one SEO tool" 4.5/5 What do you like best about Authoritas? What I like is that Authoritas offers you a different perspective on SEO tools. By different, I mean its not like the popular Russian/Ukrainian all-in-one SEO tools like SemRush, Ahrefs, SerpStat, etc. Authoritas is more complex. You can get more granular in your information. Review collected by and hosted on G2.com. What do you dislike about Authoritas? What I dislike is that in its current state, there is no database for Mexico. It does include Argentina, which is a smaller market. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? I can track rankings and other information across different domains. Can make groupings and other pro stuff. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite SS Sebastian S. TEacher Small-Business (50 or fewer emp.) 8/6/2021 "My SEO Tool" 5/5 What do you like best about Authoritas? I searched long for a SEO tool to track my data and from the competitor. Now my searched ended with Authoritas. First of all I like the GUI and handling. I'm looking forward to improve the ranking with tremendous value Tool. There are a lot of features and from the roadmap more to come. The looks very accurate. The dashboard can be customized to my needs and questions answered promptly 😊 Review collected by and hosted on G2.com. What do you dislike about Authoritas? nothing so far. It looks very matured and a lot of development is done. Maybe already the best with continous improvement as it seems Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? SEO Tracking and competitors Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chase D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chase D.") CD Chase D. Chief Executive Officer Small-Business (50 or fewer emp.) 6/16/2021 "A formidable alternative to SEMRush/Ahrefs?" 4.5/5 What do you like best about Authoritas? It is feature rich and they seem to be adding to it constantly. I've only had a chance to try out a small percentage of everything properly so far, but they also have taken feature feedback and suggestions into consideration. Review collected by and hosted on G2.com. What do you dislike about Authoritas? It's a bit complicated for those of us not used to heavy-hitting SEO platforms. I'm still navigating a few of the features to see how it works for my particular use-case. But the YouTube Tea sessions go into more detail as well. I just haven't had time to watch all of them. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? Strong SEO feedback to navigate future changes and keyword targets to aim for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![A. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "A. K.") AK A. K. Blogger Small-Business (50 or fewer emp.) 8/19/2021 "The software is good, but there are a few areas that could be improved" 3/5 What do you like best about Authoritas? I like the rank tracker most. I consider their rank tracker to be one of the best on the market. Review collected by and hosted on G2.com. What do you dislike about Authoritas? Keyword tool can't find low competitive long-tail keywords. Moreover, the backlink database isn't as comprehensive as some of the top players on the market. Review collected by and hosted on G2.com. What problems is Authoritas solving and how is that benefiting you? I mostly use it to track rankings on Google and Bing, and so far, it has served its purpose very well. From time to time, I use their question explorer tool as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Categories on G2 [SEO Tools](https://www.g2.com/categories/seo-tools)[Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo) ##### Explore More [What are the best public records management platforms for government agencies handling high-volume FOIA requests?](https://www.g2.com/discussions/what-are-the-best-public-records-management-platforms-for-government-agencies-handling-high-volume-foia-requests)[What are the highest rated WYSIWYG editors for 20-100 employee SaaS, digital marketing and publishing teams?](https://www.g2.com/discussions/what-are-the-highest-rated-wysiwyg-editors-for-20-100-employee-saas-digital-marketing-and-publishing-teams)[Which aviation compliance monitoring tools provide audit-ready centralized incident and corrective action management?](https://www.g2.com/discussions/which-aviation-compliance-monitoring-tools-provide-audit-ready-centralized-incident-and-corrective-action-management) [What Blockchain as a Service platforms are best for avoiding application outages when infrastructure needs to scale rapidly?](https://www.g2.com/discussions/what-blockchain-as-a-service-platforms-are-best-for-avoiding-application-outages-when-infrastructure-needs-to-scale-rapidly)[What is the most affordable social suite for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-social-suite-for-smbs)[Pros and Cons Details](https://www.g2.com/products/authoritas/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)