# Which online newsroom platforms provide the analytics PR teams need to measure campaign effectiveness?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">PR teams keep getting asked to prove what coverage was worth, and that answer lives in analytics. So which online newsroom platforms provide the analytics and measurement PR teams need to gauge campaign effectiveness?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/online-newsroom"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/online-newsroom">Online Newsroom</a> category rates products on analytics and media monitoring, and three stand out:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/wiztrust/reviews"><strong>Wiztrust</strong></a>: 4.6 stars, 65+ reviews. G2 reviewers rate its analytics at 91%, the highest in the category, alongside a 96% publication score, so measurement sits directly on top of the content it tracks.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/onclusive/reviews"><strong>Onclusive</strong></a>: 4.3 stars, 205+ reviews. Measurement is its core business, not a feature; reviewers rate its media monitoring at 86% and analytics at 83%, and it is built for connecting earned coverage to business outcomes.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/access-newswire/reviews"><strong>ACCESS Newswire</strong></a>: 4.3 stars, 410+ reviews, the deepest review base in the category. Combines distribution with an 88% publication score and 80% analytics rating, a fit when campaign measurement needs to start from the press release itself.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Teams with bigger monitoring needs sometimes pair a newsroom platform with a dedicated media monitoring suite like Cision or Meltwater, which G2 tracks in its PR software categories. The trade-off is cost and duplicate reporting to reconcile.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The measurement question worth asking every vendor: can it connect a specific release or newsroom page to coverage, traffic, and conversions, or does it stop at opens and views?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For PR teams reporting to leadership, which metrics from these platforms have actually held up in that conversation?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 18 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

Onclusive’s focus on connecting earned coverage to business outcomes feels especially relevant when PR has to report beyond impressions. Wiztrust’s strong analytics also makes it interesting for teams that want measurement closer to newsroom content. I’d love to know which metric leadership actually responds to most: referral traffic, conversions, share of voice, or something else entirely?

##### Comment Metadata
- Posted at: 17 days ago
- Author title: Writer





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